{"id":12374502,"date":"2026-03-17T16:32:56","date_gmt":"2026-03-17T08:32:56","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e5%9c%a8%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%84%e5%b9%bf%e9%98%94%e9%a2%86%e5%9f%9f%e4%b8%ad%ef%bc%8c%e9%92%88%e5%af%b9%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%bc%98%e5%8c%96%e9%80%9a\/"},"modified":"2026-03-17T16:41:40","modified_gmt":"2026-03-17T08:41:40","slug":"search-engine-optimization-google-vs-bing","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/ar\/knowledge\/seo\/search-engine-optimization-google-vs-bing\/","title":{"rendered":"\u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0648\u0627\u0633\u0639 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u064f\u0639\u062f \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Engine Optimization \u0623\u0648 SEO) \u0639\u0645\u0644\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0648\u062e\u0627\u0635\u0629\u064b \u0645\u0639 \u0634\u0631\u0643\u0629 \u062c\u0648\u062c\u0644 (Google)."},"content":{"rendered":"

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\n\n
\n \u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633 Yoast SEO<\/strong>\n
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\n \n \"\u0634\u0639\u0627\u0631\n <\/a>\n \n \n \u0642\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

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\n- \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 (Title Tag) \u0644\u0644\u0635\u0641\u062d\u0629.
\n2. \u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0627\u0644\u0631\u0627\u0628\u0637 (URL).
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\n\n
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\n \n \"\u0634\u0639\u0627\u0631\n <\/a>\n \n \n \u0632\u064a\u0627\u0631\u0629 \u0645\u0648\u0642\u0639 \u0631\u0627\u0646\u0643 \u0645\u0627\u062b \u0633\u064a\u0648 <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

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\u062a\u0648\u0641\u0631 \u0645\u062d\u0631\u0643 \u0628\u062d\u062b \u0628\u064a\u0646\u062c \u0645\u062c\u0645\u0648\u0639\u0629 \u0642\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0647\u064a \u0623\u062f\u0648\u0627\u062a \u0628\u064a\u0646\u062c \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 (Bing Webmaster Tools). \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u062a\u0628\u0631 \u0645\u0631\u0643\u0632\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0645\u0648\u0627\u0642\u0639\u0647\u0645 \u0639\u0646\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0628\u0631 \u0645\u062d\u0631\u0643 \u0628\u064a\u0646\u062c.<\/p>\n\n\n\n

\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u062f\u0627\u0629 \u0645\u0634\u0631\u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0628\u064a\u0646\u062c (Bing Webmaster Tools):<\/h3>\n\n\n\n

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\u201c\u064a\u0645\u0643\u0646 \u0644\u0645\u064a\u0632\u0629 \u201d\u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u201c \u0623\u0646 \u062a\u0639\u0631\u0636 \u0644\u0643 \u0623\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u062a\u0645 \u0641\u0647\u0631\u0633\u062a\u0647\u0627 \u0648\u0623\u064a\u0647\u0627 \u062a\u0645 \u0627\u0633\u062a\u0628\u0639\u0627\u062f\u0647\u0627 \u0648\u0623\u0633\u0628\u0627\u0628 \u0630\u0644\u0643. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645 \u0641\u0647\u0631\u0633\u0629 \u0635\u0641\u062d\u0629 \u0628\u0633\u0628\u0628 \u0648\u062c\u0648\u062f \u0645\u062d\u062a\u0648\u0649 \u0645\u0643\u0631\u0631 \u0623\u0648 \u0644\u0623\u0646\u0647\u0627 \u0645\u062d\u0638\u0648\u0631\u0629 \u0628\u0648\u0627\u0633\u0637\u0629 \u0645\u0644\u0641 robots.txt\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u062a\u0642\u0631\u064a\u0631\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0628\u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0628\u0645\u0633\u062d \u0635\u0641\u062d\u0627\u062a \u0645\u0648\u0642\u0639\u0643 \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u060c \u0645\u062b\u0644 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0639\u0646\u0627\u0648\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0623\u0648 \u0648\u0635\u0641\u0627\u062a \u0623\u0648 \u0646\u0635<\/p>\n\n\n\n

\u062a\u062d\u0643\u0645 \u0627\u0644\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0645\u0627\u0646<\/h3>\n\n\n\n

\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0633\u0644\u0648\u0643 Bingbot \u0639\u0646 \u0637\u0631\u064a\u0642 \u0623\u062f\u0627\u0629 Bing Webmaster Tools. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062e\u0635\u064a\u0635 \u062a\u0643\u0631\u0627\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0632\u062d\u0641 \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0631\u0648\u0628\u0648\u062a \u0644\u062a\u062c\u0646\u0628 \u0648\u0636\u0639 \u0636\u063a\u0637 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062e\u0627\u062f\u0645\u060c \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0648\u064a\u0628 (URL Parameters Tool) \u0644\u0625\u062e\u0628\u0627\u0631 Bing \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0639\u064a\u0646\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062c\u0646\u0628 \u0645\u0634\u0643\u0644\u0629 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/p>\n\n\n\n

\u062a\u062d\u062a\u0648\u064a \u0627\u0644\u0623\u062f\u0627\u0629 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0642\u0633\u0645 \u062e\u0627\u0635 \u0628\u0627\u0644\u0623\u0645\u0627\u0646\u061b \u0641\u0625\u0630\u0627 \u0627\u0643\u062a\u0634\u0641\u062a \u0645\u062d\u0631\u0643 \u0628\u064a\u0646\u062c (Bing) \u0623\u0646 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0639\u0631\u0636\u064b\u0627 \u0644\u0644\u0647\u062c\u0648\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u062e\u062a\u0631\u0642\u064a\u0646 \u0623\u0648 \u0623\u0646\u0647 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0628\u0631\u0627\u0645\u062c \u0636\u0627\u0631\u0629\u060c \u0641\u0633\u0648\u0641 \u062a\u0635\u062f\u0631 \u062a\u0646\u0628\u064a\u0647\u064b\u0627 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0623\u0645\u0627\u0646 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644<\/p>\n\n\n

\n\n
\n \u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633 \u0633\u064a\u0648\u0628\u0631\u064a\u0633<\/strong>\n
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\n \n \"\u0634\u0639\u0627\u0631\n <\/a>\n \n \n \u0642\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 \u0633\u064a\u0648\u0628\u0631\u064a\u0633 <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0647\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u064a\u0647\u0627 \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627<\/h2>\n\n\n\n

\u0623\u062b\u0646\u0627\u0621 \u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u062d\u0631\u0643 \u0628\u062d\u062b Bing (Bing SEO)\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0628\u062d\u0630\u0631 \u0634\u062f\u064a\u062f\u060c \u0628\u0644 \u0648\u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u062a\u0645\u0627\u0645\u064b\u0627.<\/p>\n\n\n\n

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\u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a<\/h2>\n\n\n\n

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