{"id":12383137,"date":"2026-03-28T16:00:28","date_gmt":"2026-03-28T08:00:28","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/seo%e4%bc%98%e5%8c%96%e4%bb%8e%e5%85%a5%e9%97%a8%e5%88%b0%e7%b2%be%e9%80%9a%ef%bc%9a%e6%8f%90%e5%8d%87%e7%bd%91%e7%ab%99%e6%8e%92%e5%90%8d%e7%9a%84%e5%ae%9e%e7%94%a8%e7%ad%96%e7%95%a5%e4%b8%8e\/"},"modified":"2026-03-28T17:17:03","modified_gmt":"2026-03-28T09:17:03","slug":"seo-optimization-guide-practical-strategies-to-improve-website-ranking","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/ar\/knowledge\/seo\/seo-optimization-guide-practical-strategies-to-improve-website-ranking\/","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u0646 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u062e\u0628\u0631\u0627\u0621: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u0635\u0646\u064a\u0641 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a"},"content":{"rendered":"

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\n\n
\n \u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633 Yoast SEO<\/strong>\n
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\u064a\u0634\u064a\u0631 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 (On-Page Optimization) \u0625\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u062e\u0627\u0635 \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628\u0647 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0648\u0647\u0648 \u0645\u062c\u0627\u0644 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a\u0647 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644.<\/p>\n\n\n\n

\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629<\/h3>\n\n\n\n

\u201c\u0645\u0628\u062f\u0623 \u201d\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643\u201d \u064a\u0638\u0644 \u0635\u062d\u064a\u062d\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO). \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0647\u0648 \u062a\u0642\u062f\u064a\u0645 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0644\u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0623\u0635\u0644\u064a \u0648\u0645\u0641\u0635\u0644 \u0648\u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062d\u0644 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628\u0627\u062a \u062c\u064a\u062f\u0629 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062d\u0648\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0644\u0643\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u062f\u0645\u062c\u0647\u0627 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u0644\u0636\u0645\u0627\u0646 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645<\/p>\n\n\n\n

\u062a\u062d\u0633\u064a\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0635\u0641\u062d\u0629 (Page Element Optimization)<\/h3>\n\n\n\n

\u064a\u062c\u0628 \u062a\u0635\u0645\u064a\u0645 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0648\u064a\u0628 \u0628\u0639\u0646\u0627\u064a\u0629 \u0641\u0627\u0626\u0642\u0629. \u062a\u0639\u062a\u0628\u0631 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 (title tags) \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629\u061b \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0623\u0646 \u062a\u0643\u0648\u0646 \u062c\u0630\u0627\u0628\u0629 \u0644\u0644\u0642\u0627\u0631\u0626. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0648\u0635\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (meta description) \u0644\u0627 \u064a\u0624\u062b\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0644\u0630\u0627 \u064a\u062c\u0628 \u0643\u062a\u0627\u0628\u062a\u0647 \u0628\u0634\u0643\u0644 \u0645\u0648\u062c\u0632 \u0648\u062c\u0630\u0627\u0628. \u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u062b\u0644 H1 \u0648H2 \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628 \u0644\u062a\u0646\u0638\u064a\u0645 \u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0623\u0636\u0641 \u0648\u0635\u0641\u064b\u0627 \u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u0648\u0631 \u0641\u064a \u062e\u0627\u0635\u064a\u0629 Alt (Alt attribute) \u0644\u0644\u0635\u0648\u0631\u061b \u0647\u0630<\/p>\n\n\n\n

\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0627\u062a<\/h2>\n\n\n\n

\u062a\u0631\u0643\u0632 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0648\u0642\u0639 (Off-Site Optimization) \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0647\u064a \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (External Links). \u062a\u0639\u062a\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0647\u0630\u0647 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u062f\u0644\u064a\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0639\u062a\u0631\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u062e\u0631\u0649 \u0628\u0645\u062d\u062a\u0648\u0627\u0643 \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u064b \u0625\u064a\u062c<\/p>\n

\u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647\u0627 \u0627\u0644\u0625\u0644\u0645\u0627\u0645 \u0627\u0644\u0634\u0627\u0645\u0644 \u0628\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643 \u0628\u062d\u062b Bing \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a \u064a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/a>\u3002<\/p>\n\n\n\n\n

\u0628\u0646\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062e\u0627\u0631\u062c\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629.<\/h3>\n\n\n\n

\u062c\u0648\u062f\u0629 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0623\u0647\u0645 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0639\u062f\u062f\u0647\u0627\u061b \u0631\u0627\u0628\u0637 \u0648\u0627\u062d\u062f \u0645\u0646 \u0645\u0648\u0642\u0639 \u0645\u0648\u062b\u0648\u0642 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0630\u064a \u0627\u0644\u0635\u0644\u0629 \u064a\u0645\u062a\u0644\u0643 \u0642\u064a\u0645\u0629 \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0645\u0646\u062e\u0641\u0636\u0629. \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062e\u0627\u0631\u062c\u064a\u0629 \u062a\u0634\u0645\u0644 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u060c \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u062f\u0648\u0646\u064a\u0646 \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0643\u062a\u0627\u0628\u0629 \u0645\u0642\u0627\u0644\u0627\u062a \u0636\u064a\u0648\u0641 \u0641\u064a \u0645\u062f\u0648\u0646\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0641\u0631\u0635 \u062c\u062f\u064a\u062f<\/p>\n\n\n\n

\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a.<\/h3>\n\n\n\n

\u062d\u062a\u0649 \u0641\u064a \u063a\u064a\u0627\u0628 \u0631\u0648\u0627\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0644\u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0632\u0632 \u0645\u0646 \u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0635\u062f\u0627\u0642\u064a\u062a\u0647\u0627. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0641\u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (SEO) \u0623\u0645\u0631 \u0641\u064a \u063a\u0627\u064a\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0634\u0631\u0643\u062a\u0643 \u0648\u062a\u062d\u062f\u064a\u062b\u0647\u0627 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0641\u064a \u0627\u0644\u062f\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u062b\u0644 \u201cGoogle My Business\u201d \u0648\u062e\u0631\u0627\u0626\u0637 Baidu\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639<\/p>\n\n\n\n

\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/h2>\n\n\n\n

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\u0628\u0646\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062e\u0627\u0631\u062c\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u064a\u0638\u0644 \u062c\u0632\u0621\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO). \u0641\u0647\u0648 \u064a\u0639\u062a\u0628\u0631 \u0623\u062d\u062f \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0642\u062f \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0648\u062f\u062a\u0647\u0627. \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0637\u0628\u064a\u0639\u064a\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0648\u0633\u0645\u0639\u0629 \u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0643\u062b\u0631 \u0642\u064a<\/p>\n\n\n\n

\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0645\u0639\u062f\u0644 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u061f<\/h3>\n\n\n\n

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