{"id":12365491,"date":"2026-03-13T12:03:38","date_gmt":"2026-03-13T04:03:38","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e5%9c%a8%e5%bd%93%e4%bb%8a%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e9%a2%86%e5%9f%9f%ef%bc%8c%e8%ae%a9%e7%bd%91%e7%ab%99%e5%9c%a8%e7%99%be%e5%ba%a6%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%b8%ad%e8%8e%b7\/"},"modified":"2026-03-13T12:07:04","modified_gmt":"2026-03-13T04:07:04","slug":"baidu-seo-ranking-guide-for-digital-marketing","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/baidu-seo-ranking-guide-for-digital-marketing\/","title":{"rendered":"Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, vi\u1ec7c gi\u00fap trang web \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o."},"content":{"rendered":"

Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, vi\u1ec7c gi\u00fap trang web \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng ti\u1ebfng Trung. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u00e1c t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 h\u1ec7 th\u1ed1ng, li\u00ean quan \u0111\u1ebfn k\u1ef9 thu\u1eadt, n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh thu. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap trang web c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tri\u1ec7u th\u00f4ng tin, thu h\u00fat ch\u00ednh x\u00e1c nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu<\/h2>\n\n\n\n

\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc h\u1ebft c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Baidu. Baidu s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ec3 m\u00f4 ph\u1ecfng qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin; m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 k\u1ebft n\u1ed1i nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c gi\u1eefa truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi nh\u1eefng trang web c\u00f3 n\u1ed9i dung li\u00ean quan nh\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm tr\u00ean Baidu ch\u1ee7 y\u1ebfu bao g\u1ed3m ba giai \u0111o\u1ea1n ch\u00ednh: thu th\u1eadp d\u1eef li\u1ec7u (scraping), l\u1eadp ch\u1ec9 m\u1ee5c (indexing) v\u00e0 x\u1ebfp h\u1ea1ng (ranking). C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Baidu s\u1ebd li\u00ean t\u1ee5c \u201cdi chuy\u1ec3n\u201d tr\u00ean internet \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 t\u1ea3i xu\u1ed1ng n\u1ed9i dung c\u00e1c trang web; qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u. Sau \u0111\u00f3, Baidu s\u1ebd ph\u00e2n t\u00edch n\u1ed9i dung c\u00e1c trang \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c, hi\u1ec3u r\u00f5 ch\u1ee7 \u0111\u1ec1 v\u00e0 c\u1ea5u tr\u00fac c\u1ee7a ch\u00fang, r\u1ed3i t\u1ed5 ch\u1ee9c th\u00f4ng tin \u0111\u00f3 th\u00e0nh m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u l\u1edbn \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 b\u1ed9 ch\u1ec9 m\u1ee5c. Khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp t\u1eeb kh\u00f3a \u0111\u1ec3 t\u00ecm ki\u1ebfm, thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Baidu s\u1ebd l\u1ecdc ra c\u00e1c trang web li\u00ean quan t\u1eeb b\u1ed9 ch\u1ec9 m\u1ee5c v\u00e0 s\u1eafp x\u1ebfp ch\u00fang d\u1ef1a tr\u00ean h\u00e0ng tr\u0103m y\u1ebfu t\u1ed1 kh\u00e1c nhau, cu\u1ed1i c\u00f9ng hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n t\u1ed1i \u01b0u h\u00f3a SEO cho Baidu: Ph\u00e2n t\u00edch s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt v\u00e0 thao t\u00e1c th\u1ef1c t\u1ebf<\/a>\u3002<\/p>\n\n\n\n\n

Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ed1t l\u00f5i<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Baidu li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, nh\u01b0ng c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i m\u00e0 n\u00f3 xem x\u00e9t v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh m\u1ed9t v\u00e0i nh\u00f3m ch\u00ednh.<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t. Baidu \u01b0u ti\u00ean \u0111\u1ec1 xu\u1ea5t nh\u1eefng n\u1ed9i dung g\u1ed1c c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c s\u1ef1 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, s\u00e2u s\u1eafc. M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa n\u1ed9i dung v\u00e0 m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u00e0ng cao, ti\u1ec1m n\u0103ng x\u1ebfp h\u1ea1ng<\/p>\n\n\n\n

S\u1ee9c kh\u1ecfe k\u1ef9 thu\u1eadt c\u1ee7a m\u1ed9t trang web l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea3m b\u1ea3o c\u01a1 b\u1ea3n cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, m\u1ee9c \u0111\u1ed9 th\u00edch h\u1ee3p khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u1ea5u tr\u00fac URL c\u00f3 r\u00f5 r\u00e0ng hay kh\u00f4ng, v\u00e0 li\u1ec7u c\u00f3 nh\u1eefng tr\u1edf ng\u1ea1i k\u1ef9 thu\u1eadt n\u00e0o c\u1ea3n tr\u1edf qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng c\u1ee5 t\u00ec<\/p>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i (external links) \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t c\u01a1 ch\u1ebf \u201cb\u1ecf phi\u1ebfu\u201d. Nh\u1eefng li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c trang web c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 uy t\u00edn s\u1ebd t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi nh\u1eefng l\u00e1 phi\u1ebfu b\u00e0y t\u1ecf s\u1ef1 tin t\u01b0\u1edfng m\u00e0 nh\u1eefng trang web \u0111\u00f3 d\u00e0nh cho trang web c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a trang web b\u1ea1n tr\u00ean Baidu.<\/p>\n\n\n\n

C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u0169ng \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. D\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 th\u1eddi gian h\u1ecd \u1edf tr\u00ean trang web c\u1ee7a b\u1ea1n sau khi nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u01b0\u1ee3c xem, v\u00e0 li\u1ec7u h\u1ecd c\u00f3 quay tr\u1edf l\u1ea1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ngay l\u1eadp t\u1ee9c hay kh\u00f4ng (t\u1ef7 l\u1ec7 tho\u00e1t trang), \u0111\u1ec1u \u0111\u01b0\u1ee3c Baidu ghi nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a trang web \u0111\u00f3.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 t\u1ed1i \u01b0u h\u00f3a SEO Baidu: T\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi<\/a>\u3002<\/p>\n\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ki\u1ebfn tr\u00fac k\u1ef9 thu\u1eadt website<\/h2>\n\n\n\n

M\u1ed9t ki\u1ebfn tr\u00fac c\u00f4ng ngh\u1ec7 v\u1eefng ch\u1eafc v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ecdi n\u1ed7 l\u1ef1c trong c\u00f4ng t\u00e1c SEO. N\u1ebfu trang web c\u00f3 nh\u1eefng khi\u1ebfm khuy\u1ebft v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, ngay c\u1ea3 nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao c\u0169ng kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c Baidu thu th\u1eadp v\u00e0 x\u1ebfp h\u1ea1ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1ea3m b\u1ea3o trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp b\u1edfi c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Baidu (Baidu Spider). H\u00e3y n\u1ed9p v\u00e0 x\u00e1c minh trang web c\u1ee7a b\u1ea1n th\u00f4ng qua n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u1ee7a Baidu, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201cCh\u1ea9n \u0111o\u00e1n Thu th\u1eadp D\u1eef li\u1ec7u\u201d (Crawling Diagnosis) m\u00e0 h\u1ecd cung c\u1ea5p \u0111\u1ec3 ki\u1ec3m tra xem li\u1ec7u c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c trang c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch b\u00ecnh th\u01b0\u1eddng hay kh\u00f4ng. \u0110\u1ed3ng th\u1eddi, nh\u1edb t\u1ea1o m\u1ed9t b\u1ea3n \u0111\u1ed3 trang web (site map) d\u1ea1ng XML r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7, sau \u0111\u00f3 n\u1ed9p n\u00f3 cho Baidu. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u00e1t hi\u1ec7n to\u00e0n b\u1ed9 c\u00e1c trang quan tr\u1ecdng tr\u00ean trang web c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 trang web l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ee9 h\u1ea1ng trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a bao g\u1ed3m n\u00e9n k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh, b\u1eadt ch\u1ee9c n\u0103ng l\u01b0u tr\u1eef \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t, gi\u1ea3m b\u1edbt \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a m\u00e3 CSS v\u00e0 JavaScript, v\u00e0 xem x\u00e9t s\u1eed d\u1ee5ng m\u1ea1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung (Content Delivery Network \u2013 CDN) \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u00e1c t\u00e0i nguy\u00ean t\u0129nh. Baidu r\u00f5 r\u00e0ng coi t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u1ebfp h\u1ea1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u201ct\u0103ng \u0111i\u1ec3m\u201d n\u1eefa, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u \u201cb\u1eaft bu\u1ed9c\u201d. Do l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng chi\u1ebfm \u01b0u th\u1ebf, c\u00e1c trang web ph\u1ea3i s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf th\u00edch \u1ee9ng (responsive design) ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p th\u00edch \u1ee9ng d\u00e0nh ri\u00eang cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m truy c\u1eadp m\u01b0\u1ee3t m\u00e0 tr\u00ean m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb.<\/p>\n\n\n\n

S\u1ef1 r\u00f5 r\u00e0ng trong c\u1ea5u tr\u00fac trang web c\u0169ng r\u1ea5t quan tr\u1ecdng. H\u00e3y thi\u1ebft l\u1eadp c\u00e1c c\u1ea5p \u0111\u1ed9 URL c\u00f3 logic r\u00f5 r\u00e0ng, s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng d\u1ea1ng \u201cm\u00f9n b\u00e1nh m\u00ec\u201d (breadcrumb navigation), v\u00e0 li\u00ean k\u1ebft c\u00e1c trang quan tr\u1ecdng v\u1edbi nhau th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng di chuy\u1ec3n gi\u1eefa c\u00e1c trang m\u00e0 c\u00f2n gi\u00fap Baidu hi\u1ec3u r\u00f5 c\u1ea5u tr\u00fac c\u1ee7a trang web c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u1eebng trang.<\/p>\n\n\n\n

Vi\u1ec7c t\u1ea1o ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao<\/h2>\n\n\n\n

N\u1ed9i dung ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a SEO, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a trang web. Algoritme c\u1ee7a Baidu ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n, c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc, t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 t\u1ed1i \u01b0u h\u00f3a SEO Baidu: Chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt c\u1ed1t l\u00f5i v\u00e0 th\u1ef1c chi\u1ebfn \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng website<\/a>\u3002<\/p>\n\n\n\n\n

Tr\u1ecdng t\u00e2m c\u1ee7a vi\u1ec7c t\u1ea1o ra n\u1ed9i dung l\u00e0 \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft n\u1ed9i dung, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng xem ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n bi\u1ebft \u0111i\u1ec1u g\u00ec, mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec th\u00f4ng qua c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau. H\u1ecd c\u00f3 mu\u1ed1n thu th\u1eadp th\u00f4ng tin, mua s\u1ea3n ph\u1ea9m, hay so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau? N\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ea7y \u0111\u1ee7.<\/p>\n\n\n\n

Ngo\u00e0i c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh, c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 s\u1eafp x\u1ebfp t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a tr\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u1ee7a Baidu, c\u00e1c \u00f4 l\u1ef1a ch\u1ecdn th\u1ea3 xu\u1ed1ng v\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ec3 khai th\u00e1c c\u00e1c t\u1eeb kh\u00f3a \u201c\u0111u\u00f4i d\u00e0i\u201d (long-tail keywords). Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y n\u00ean \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 h\u1ee3p l\u00fd v\u00e0o ti\u00eau \u0111\u1ec1 trang, n\u1ed9i dung v\u0103n b\u1ea3n, ti\u00eau \u0111\u1ec1 ph\u1ee5, thu\u1ed9c t\u00ednh alt c\u1ee7a h\u00ecnh \u1ea3nh, v\u00e0 m\u00f4 t\u1ea3 meta. Tr\u00e1nh vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc trang di\u1ec5n ra m\u01b0\u1ee3t m\u00e0 v\u00e0 d\u1ec5<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

C\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung \u0111a d\u1ea1ng c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a trang web. Ngo\u00e0i v\u0103n b\u1ea3n, vi\u1ec7c b\u1ed5 sung th\u00eam bi\u1ec3u \u0111\u1ed3 th\u00f4ng tin, video h\u01b0\u1edbng d\u1eabn, b\u1ea3ng d\u1eef li\u1ec7u ho\u1eb7c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i tr\u00ean trang web.<\/p>\n\n\n\n

Vi\u1ec7c duy tr\u00ec vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 b\u1ea3o tr\u00ec n\u1ed9i dung m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 t\u00ednh th\u1eddi s\u1ef1 cao, c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ec3 gi\u1eef cho n\u00f3 m\u1edbi m\u1ebb v\u00e0 ch\u00ednh x\u00e1c. \u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 \u0111\u1ecbnh k\u1ef3 ki\u1ec3m tra l\u1ea1i c\u00e1c n\u1ed9i dung hi\u1ec7n c\u00f3, t\u1ed1i \u01b0u h\u00f3a v\u00e0 vi\u1ebft l\u1ea1i nh\u1eefng trang \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng hi\u1ec7u qu\u1ea3, nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng kho n\u1ed9i dung lu\u00f4n lu\u00f4n tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng.<\/p>\n\n\n\n

C\u00e1c li\u00ean k\u1ebft ngo\u00e0i v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

C\u00e1c li\u00ean k\u1ebft ngo\u00e0i (external links) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 Baidu s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a m\u1ed9t trang web. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ngo\u00e0i hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 gi\u00fap trang web t\u0103ng th\u00eam \u0111\u1ed9 tin c\u1eady (weight) theo th\u1eddi gian.<\/p>\n\n\n\n

Y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng li\u00ean k\u1ebft ngo\u1ea1i tuy\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng cao ch\u00ednh l\u00e0 t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ee7 \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c mu\u1ed1n truy c\u1eadp v\u00e0 chia s\u1ebb. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i s\u1ea3n xu\u1ea5t ra c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u \u0111\u1ed9c \u0111\u00e1o, c\u00e1c h\u01b0\u1edbng d\u1eabn chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh, nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch, ho\u1eb7c nh\u1eefng b\u00e0i vi\u1ebft ch\u1ee9a nh\u1eefng quan \u0111i\u1ec3m s\u00e2u s\u1eafc v\u00e0 c\u00f3 t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. Khi n\u1ed9i dung c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb, c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean trang web v\u00e0 blogger kh\u00e1c s\u1ebd t\u1ef1 nhi\u00ean mu\u1ed1n tr\u00edch d\u1eabn v\u00e0 \u0111\u1eb7t li\u00ean k\u1ebft \u0111\u1ebfn n\u00f3. \u0110\u00e2y l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 b\u1ec1n<\/p>\n\n\n\n

Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i li\u00ean k\u1ebft v\u1edbi c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean b\u00ean ngo\u00e0i c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c trang web ho\u1eb7c blog c\u00f3 uy t\u00edn li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u1ee7a m\u00ecnh, sau \u0111\u00f3 cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft v\u00e0 m\u1edbi m\u1ebb h\u01a1n d\u1ef1a tr\u00ean n\u1ed9i dung m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u0103ng, \u0111\u1ed3ng th\u1eddi l\u1ecbch s\u1ef1 \u0111\u1ec1 ngh\u1ecb h\u1ecd \u0111\u01b0a li\u00ean k\u1ebft \u0111\u1ebfn t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 vi\u1ebft nh\u1eefng b\u00e0i blog kh\u00e1ch c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u0103ng ch\u00fang tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 uy t\u00edn trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 s\u1ef1 ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u201c\u0111\u1ed9 n\u1eb7ng\u201d c\u1ee7a c\u00e1c li\u00ean k\u1ebft (link weights), nh\u01b0ng ch\u00fang l\u1ea1i \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 lan truy\u1ec1n n\u1ed9i dung. Vi\u1ec7c chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Zhihu, di\u1ec5n \u0111\u00e0n ng\u00e0nh, ho\u1eb7c WeChat Official Accounts c\u00f3 th\u1ec3 thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp, c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn, v\u00e0 t\u1ea1o ra nhi\u1ec1u li\u00ean k\u1ebft t\u1ef1 nhi\u00ean h\u01a1n. Baidu s\u1ebd xem x\u00e9t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn nh\u01b0 nh<\/p>\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c t\u1ed5ng h\u1ee3p \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn. N\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng m\u1ed9t c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt v\u1eefng ch\u1eafc v\u00e0 \u0111\u00e1ng tin c\u1eady, v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1edd v\u00e0o vi\u1ec7c li\u00ean t\u1ee5c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ph\u1ee5c v\u1ee5 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a trang web th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn b\u00ean ngo\u00e0i trang web m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng t\u1eaft n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng trong SEO; \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m, ki\u00ean tr\u00ec t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu \u00edch, v\u00e0 ki\u00ean nh\u1eabn tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00f3 h\u1ec7 th\u1ed1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00eau tr\u00ean, trang web c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao trong k<\/p>\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

Bao l\u00e2u th\u00ec vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu s\u1ebd cho th\u1ea5y k\u1ebft qu\u1ea3?<\/h3>\n\n\n\n

T\u1eeb khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a SEO m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng cho \u0111\u1ebfn khi nh\u00ecn th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t v\u1ec1 th\u1ee9 h\u1ea1ng trang web v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp, th\u01b0\u1eddng m\u1ea5t t\u1eeb 3 \u0111\u1ebfn 6 th\u00e1ng, ho\u1eb7c th\u1eadm ch\u00ed l\u00e2u h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do qu\u00e1 tr\u00ecnh l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i trang web tr\u00ean Baidu di\u1ec5n ra theo chu k\u1ef3 nh\u1ea5t \u0111\u1ecbnh; \u0111\u1ed3ng th\u1eddi, nh\u1eefng thay \u0111\u1ed5i trong thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfn \u0111\u1ed9. C\u00e1c s\u1eeda ch\u1eefa v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh h\u01a1n, trong khi vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang web m\u1edbi \u0111\u01b0\u1ee3c Baidu thu th\u1eadp nhanh ch\u00f3ng?<\/h3>\n\n\n\n

Sau khi \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f3 tr\u1edf ng\u1ea1i n\u00e0o v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt c\u1ea3n tr\u1edf vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb trang web, b\u1ea1n n\u00ean nhanh ch\u00f3ng g\u1eedi trang ch\u1ee7 v\u00e0 b\u1ea3n \u0111\u1ed3 trang web (site map) l\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u1ee7a Baidu. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung t\u1ef1 t\u1ea1o tr\u00ean m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u1ed9 tin c\u1eady cao v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c Baidu thu th\u1eadp d\u1eef li\u1ec7u (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c chuy\u00ean m\u1ee5c tr\u00ean Zhihu ho\u1eb7c c\u00e1c trang web trong ng\u00e0nh), k\u00e8m theo c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean (natural links) h\u01b0\u1edbng t\u1edbi trang web m\u1edbi c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap thu h\u00fat c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u (c\u00f2n g\u1ecdi l\u00e0 \u201csp<\/p>\n\n\n\n

Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung g\u1ed1c c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c tham kh\u1ea3o c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c kh\u00f4ng?<\/h3>\n\n\n\n

Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i l\u00e0m vi\u1ec7c ho\u00e0n to\u00e0n m\u1ed9t m\u00ecnh, kh\u00f4ng th\u1ec3 tham kh\u1ea3o b\u1ea5t k\u1ef3 th\u00f4ng tin b\u00ean ngo\u00e0i n\u00e0o. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u, d\u1ef1a tr\u00ean s\u1ef1 th\u1eadt, d\u1eef li\u1ec7u v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong ng\u00e0nh m\u1edbi l\u00e0 nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao. Tr\u1ecdng t\u00e2m c\u1ee7a t\u00ednh \u0111\u1ed9c \u0111\u00e1o n\u1eb1m \u1edf g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o m\u00e0 b\u1ea1n \u0111\u01b0a ra, ph\u00e2n t\u00edch s\u00e2u r\u1ed9ng, kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p th\u00f4ng tin, ho\u1eb7c kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. Khi tham kh\u1ea3o t\u00e0i li\u1ec7u c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n n\u00ean suy ngh\u0129 v\u00e0 ch\u1ebf bi\u1ebfn l\u1ea1i nh\u1eefng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb b\u1ed5 sung, ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n sao ch\u00e9p ho\u1eb7c gh\u00e9p n\u1ed1i ch\u00fang m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c.<\/p>\n\n\n\n

Vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi SEO Baidu?<\/h3>\n\n\n\n

Vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ef1c k\u1ef3 quan tr\u1ecdng; th\u1eadm ch\u00ed c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng n\u00f3 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm. Baidu \u0111\u00e3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch \u201c\u01b0u ti\u00ean trang web phi\u00ean b\u1ea3n di \u0111\u1ed9ng\u201d t\u1eeb l\u00e2u, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Baidu ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng n\u1ed9i dung t\u1eeb phi\u00ean b\u1ea3n trang web d\u00e0nh cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng. N\u1ebfu trang web c\u1ee7a b\u1ea1n kh\u00f4ng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ea3i ch\u1eadm ho\u1eb7c c\u00f3 giao di\u1ec7n l\u1ed9n x\u1ed9n, \u0111i\u1ec1u \u0111\u00f3 s<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu. \u0110\u1ea7u ti\u00ean, b\u00e0i vi\u1ebft gi\u1ea3i th\u00edch c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Baidu. Sau \u0111\u00f3, b\u00e0i vi\u1ebft ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, t\u00ecnh tr\u1ea1ng k\u1ef9 thu\u1eadt c\u1ee7a trang web, s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft t\u1eeb b\u00ean ngo\u00e0i (backlinks) v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Cu\u1ed1i c\u00f9ng, b\u00e0i vi\u1ebft \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt trang web, t\u1ea1o ra n\u1ed9i dung ch<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[479,490],"knowledge_category":[473],"class_list":["post-12365491","knowledge_post","type-knowledge_post","status-publish","hentry","tag-479","tag-baidu-seo","knowledge_category-seo"],"acf":{"site_seo_keywords":"\u767e\u5ea6SEO\u4f18\u5316,\u641c\u7d22\u5f15\u64ce\u6392\u540d,\u7f51\u7ad9\u6280\u672f\u4f18\u5316,\u5185\u5bb9\u8d28\u91cf,\u5916\u94fe\u5efa\u8bbe,\u79fb\u52a8\u7aef\u9002\u914d,SEO\u6838\u5fc3\u56e0\u7d20,\u63d0\u5347\u767e\u5ea6\u6392\u540d\u7b56\u7565"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12365491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12365491\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12365491"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12365491"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12365491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}