{"id":12367218,"date":"2026-03-14T03:36:10","date_gmt":"2026-03-13T19:36:10","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e7%99%be%e5%ba%a6seo%e4%bc%98%e5%8c%96%e5%ae%9e%e6%88%98%e6%8c%87%e5%8d%97%ef%bc%9a%e4%bb%8e%e6%a0%b8%e5%bf%83%e7%ad%96%e7%95%a5%e5%88%b0%e6%8a%80%e6%9c%af%e7%bb%86%e8%8a%82\/"},"modified":"2026-03-14T03:54:42","modified_gmt":"2026-03-13T19:54:42","slug":"baidu-seo-optimization-guide-core-strategies-technical-details","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/baidu-seo-optimization-guide-core-strategies-technical-details\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh t\u1ed1i \u01b0u h\u00f3a SEO Baidu: T\u1eeb chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i \u0111\u1ebfn c\u00e1c k\u1ef9 thu\u1eadt chi ti\u1ebft"},"content":{"rendered":"

Ph\u00e2n t\u00edch h\u1ec7 sinh th\u00e1i t\u00ecm ki\u1ebfm c\u1ee7a Baidu v\u00e0 thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i<\/h2>\n\n\n\n

Trong th\u1ebf gi\u1edbi internet ti\u1ebfng Trung hi\u1ec7n \u0111\u1ea1i, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m. Vi\u1ec7c hi\u1ec3u r\u00f5 h\u1ec7 sinh th\u00e1i t\u00ecm ki\u1ebfm \u0111\u1ed9c \u0111\u00e1o v\u00e0 logic thu\u1eadt to\u00e1n c\u1ee7a n\u00f3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng, Baidu c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng r\u00f5 r\u1ec7t mang \u0111\u1eadm b\u1ea3n s\u1eafc Trung Qu\u1ed1c trong qu\u00e1 tr\u00ecnh thu th\u1eadp n\u1ed9i dung, c\u01a1 ch\u1ebf x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Algoritma c\u1ed1t l\u00f5i c\u1ee7a Baidu, \u201cPh\u00e2n t\u00edch Si\u00eau Li\u00ean K\u1ebft\u201d (Super Link Analysis), l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. Algoritma n\u00e0y \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a m\u1ed9t trang web d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang web \u0111\u00f3. Sau \u0111\u00f3, nhi\u1ec1u algoritma ph\u1ee5 kh\u00e1c \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1eb1m li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5, c\u00e1c algoritma c\u1ee7a Baidu s\u1ebd ng\u0103n ch\u1eb7n m\u1ea1nh m\u1ebd nh\u1eefng trang web s\u1eed d\u1ee5ng c\u00e1c th\u1ee7 \u0111o\u1ea1n SEO x\u1ea5u (black hat SEO) nh\u01b0 ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i, nh\u1ea5p chu\u1ed9t gi\u1ea3 m\u1ea1o, v\u0103n b\u1ea3n \u1ea9n, ho\u1eb7c c\u00e1c trang web \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ec9 \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. Baidu ch\u00ednh th\u1ee9c \u1ee7ng h\u1ed9 nguy\u00ean t\u1eafc SEO \u201cwhite hat\u201d, t\u1ee9c l\u00e0 c\u00e1c th\u1ee7 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a n\u00ean nh\u1eb1m m\u1ee5c \u0111\u00edch mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng; \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec1u ph\u1ea3i d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a ng<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, vi\u1ec7c theo d\u00f5i n\u1ec1n t\u1ea3ng t\u00e0i nguy\u00ean t\u00ecm ki\u1ebfm c\u1ee7a Baidu (tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 N\u1ec1n t\u1ea3ng Qu\u1ea3n tr\u1ecb Trang web Baidu) l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p c\u00e1c k\u00eanh ch\u00ednh th\u1ee9c \u0111\u1ec3 c\u00e1c trang web t\u01b0\u01a1ng t\u00e1c v\u1edbi Baidu, bao g\u1ed3m c\u00e1c ch\u1ee9c n\u0103ng nh\u01b0 n\u1ed9p d\u1eef li\u1ec7u, theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c, v\u00e0 nh\u1eadn c\u1ea3nh b\u00e1o v\u1ec1 c\u00e1c s\u1ef1 c\u1ed1. M\u1eb7c d\u00f9 \u201cT\u00e0i kho\u1ea3n Xiongzhang\u201d (\u718a\u638c\u53f7) \u0111\u00e3 ho\u00e0n th\u00e0nh s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh trong qu\u00e1 kh\u1ee9, nh\u01b0ng nh\u1eefng nguy\u00ean t\u1eafc nh\u01b0 \u201c\u01b0u ti\u00ean \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng c\u00e1c trang web di \u0111\u1ed9ng\u201d v\u1eabn \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng trong h\u1ec7 sinh th\u00e1i t\u00ecm ki\u1ebfm, nh\u1ea5n m\u1ea1nh \u0111\u1ebfn vi\u1ec7c \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0 b\u1ea3o v\u1ec7 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ed9c \u0111\u00e1o. Vi\u1ec7c hi\u1ec3u r\u00f5 logic \u0111\u1eb1ng sau nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 ch\u00ednh s\u00e1ch ch\u00ednh th\u1ee9c n\u00e0y s\u1ebd gi<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 t\u1ed1i \u01b0u h\u00f3a SEO Bing: T\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn th\u00e0nh th\u1ea1o, n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm trang web<\/a>\u3002<\/p>\n\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac trang web v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt<\/h2>\n\n\n\n

M\u1ed9t c\u1ea5u tr\u00fac trang web th\u00e2n thi\u1ec7n v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (search engine friendly) l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n cho vi\u1ec7c tri\u1ec3n khai t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh, t\u1eeb t\u00ean mi\u1ec1n (domain name), m\u00e1y ch\u1ee7 (server) cho \u0111\u1ebfn m\u00e3 ng<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

\u1ede c\u1ea5p \u0111\u1ed9 m\u00e1y ch\u1ee7 v\u00e0 t\u00ean mi\u1ec1n, t\u00ednh \u1ed5n \u0111\u1ecbnh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u00e1y ch\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 truy c\u1eadp nhanh t\u1ea1i trong n\u01b0\u1edbc c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m th\u1eddi gian t\u1ea3i trang, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Baidu (Baidu Spider). \u0110\u1ed3ng th\u1eddi, c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng giao th\u1ee9c b\u1ea3o m\u1eadt HTTPS \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch; \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n b\u1ea3o m\u1eadt m\u00e0 c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Baidu. T\u00ean mi\u1ec1n n\u00ean \u0111\u01b0\u1ee3c ch\u1ecdn m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb, v\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 ch\u1ee9a ph\u00e1t \u00e2m ho\u1eb7c vi\u1ebft t\u1eaft c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh.<\/p>\n\n\n\n

Trong thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac trang web, vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c c\u1ea5p \u0111\u1ed9 logic l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u1ea5u tr\u00fac ph\u1eb3ng (flat structure) gi\u00fap d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 thu\u1eadn l\u1ee3i cho qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (nh\u01b0 Google). M\u1ed7i trang web n\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp t\u1eeb trang ch\u1ee7 ch\u1ec9 trong v\u00f2ng kh\u00f4ng qu\u00e1 ba l\u1ea7n nh\u1ea5p chu\u1ed9t. Vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u01b0\u1edbng d\u1ea1ng \u201cm\u00f9i b\u00e1nh m\u00ec\u201d (breadcrumb navigation) m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u00f4ng tin m\u00ecnh c\u1ea7n, m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 c\u1ea5u tr\u00fac li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u1ee7a trang web. \u0110\u1ed1i v\u1edbi nh\u1eefng trang web c\u00f3 l\u01b0\u1ee3ng n\u1ed9i dung l\u1edbn, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng th\u1ebb (tag system) v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i (classification system)<\/p>\n\n\n\n

Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u1edf c\u1ea5p \u0111\u1ed9 m\u00e3 ngu\u1ed3n c\u0169ng kh\u00f4ng n\u00ean b\u1ecb b\u1ecf qua. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n W3C v\u00e0 m\u00e3 ngu\u1ed3n \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch g\u1ecdn g\u00e0ng, hi\u1ec7u qu\u1ea3. H\u00e3y s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1c th\u1ebb HTML5 c\u00f3 \u00fd ngh\u0129a (semantic tags) \u0111\u1ec3 t\u0103ng t\u00ednh d\u1ec5 hi\u1ec3u <article><\/code>, <section><\/code>, <header><\/code>\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c \u201ccon nh\u1ec7n\u201d c\u1ee7a Baidu (c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u trang web) hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac n\u1ed9i dung trang web m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u1ea7n t\u1ea1o v\u00e0 g\u1eedi b\u1ea3n \u0111\u1ed3 trang web d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng XML ch\u00ednh x\u00e1c, sau \u0111\u00f3 n\u1ed9p n\u00f3 th\u00f4ng qua n\u1ec1n t\u1ea3ng t\u00e0i nguy\u00ean t\u00ecm ki\u1ebfm c\u1ee7a Baidu. \u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y thu th\u1eadp to\u00e0n b\u1ed9 n\u1ed9i dung<\/p>\n\n\n\n

S\u00e1ng t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a<\/h2>\n\n\n\n

N\u1ed9i dung ch\u00ednh l\u00e0 \u201clinh h\u1ed3n\u201d c\u1ee7a c\u00f4ng t\u00e1c SEO, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh Baidu ng\u00e0y c\u00e0ng nh\u1ea5n m\u1ea1nh \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n gi\u00fap trang web nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u \u00e1i t\u1eeb Baidu, t\u1eeb \u0111\u00f3 gi\u1eef v\u1eefng v\u1ecb tr\u00ed cao tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn th\u1ef1c chi\u1ebfn t\u1ed1i \u01b0u h\u00f3a SEO Baidu: Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n t\u1eeb c\u1ed1t l\u00f5i \u0111\u1ebfn chi ti\u1ebft<\/a>\u3002<\/p>\n\n\n\n\n

Tr\u1ecdng t\u00e2m c\u1ee7a vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft, c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh cho t\u1eeb kh\u00f3a tr\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u1ee7a Baidu, ch\u1ec9 s\u1ed1 Baidu, c\u00f9ng v\u1edbi c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1ef1 \u0111\u1ed9ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 m\u1ee5c \u201cT\u00ecm ki\u1ebfm li\u00ean quan\u201d \u0111\u1ec3 kh\u00e1m ph\u00e1 \u00fd \u0111\u1ecbnh th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm. Chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh (core keywords) sang c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111u\u00f4i (long-tail keywords). M\u1eb7c d\u00f9 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111u\u00f4i th\u1ea5p h\u01a1n, nh\u01b0ng \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng r\u00f5 r\u00e0ng h\u01a1n, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p h\u01a1n, v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng cao h\u01a1n; \u0111\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat l<\/p>\n\n\n\n

V\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c n\u1ed9i dung, c\u1ea7n tu\u00e2n theo nguy\u00ean t\u1eafc \u201cE-A-T\u201d (Chuy\u00ean m\u00f4n, Ch\u00ednh th\u1ed1ng, \u0110\u00e1ng tin c\u1eady). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung ph\u1ea3i c\u00f3 chi\u1ec1u s\u00e2u, d\u1eef li\u1ec7u ph\u1ea3i ch\u00ednh x\u00e1c, c\u00e1c ngu\u1ed3n tr\u00edch d\u1eabn ph\u1ea3i \u0111\u00e1ng tin c\u1eady, v\u00e0 ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p trong l\u0129nh v\u1ef1c \u0111\u00f3. \u0110\u1ed1i v\u1edbi c\u00e1c blog k\u1ef9 thu\u1eadt, nh\u1eefng h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n, v\u00ed d\u1ee5 m\u00e3 ngu\u1ed3n, s\u01a1 \u0111\u1ed3 gi\u1ea3i th\u00edch nguy\u00ean l\u00fd v\u00e0 ph\u00e2n t\u00edch tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung. T\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt v\u00e0 t\u00ednh li\u00ean t\u1ee5c c\u1ee7a n\u1ed9i dung c\u0169ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 Baidu s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 s\u1ed1ng \u0111\u1ed9ng c\u1ee7a trang web; vi\u1ec7c \u0111\u0103ng t\u1ea3i n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao m\u1ed9t c\u00e1ch \u0111\u1ecbnh k\u1ef3 l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n

C\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 (H1-H3) m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u1ea5u tr\u00fac n\u1ed9i dung, v\u00e0 nh\u00fang c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0o ti\u00eau \u0111\u1ec1, \u0111o\u1ea1n \u0111\u1ea7u, n\u1ed9i dung ch\u00ednh v\u00e0 thu\u1ed9c t\u00ednh ALT c\u1ee7a h\u00ecnh \u1ea3nh. \u0110\u1ed3ng th\u1eddi, \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u00f3 \u0111\u1ed9 \u0111\u1ecdc d\u1ec5 hi\u1ec3u; c\u00e1c \u0111o\u1ea1n v\u0103n ph\u1ea3i r\u00f5 r\u00e0ng, v\u00e0 h\u00e3y s\u1eed d\u1ee5ng danh s\u00e1ch c\u0169ng nh\u01b0 ch\u1eef in \u0111\u1eadm m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng, nh\u01b0ng tr\u00e1nh vi\u1ec7c l\u1ea1m d\u1ee5ng vi\u1ec7c ch\u00e8n qu<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a n\u1ed9i b\u1ed9 v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web (On-Page Optimization \u2013 SEO) l\u00e0 b\u01b0\u1edbc then ch\u1ed1t trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i nh\u1eefng n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt v\u1eefng ch\u1eafc v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u00e0nh d\u1ea1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi thu h\u00fat s\u1ef1 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang web l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c c\u01a1 b\u1ea3n. M\u1ed7i trang web \u0111\u1ec1u c\u1ea7n c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 (Title) v\u00e0 m\u00f4 t\u1ea3 (Description) duy nh\u1ea5t, trong \u0111\u00f3 ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung trang. Ti\u00eau \u0111\u1ec1 c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ecd mu\u1ed1n nh\u1ea5p v\u00e0o; m\u00f4 t\u1ea3 c\u1ea7n t\u00f3m t\u1eaft n\u1ed9i dung ch\u00ednh c\u1ee7a trang, gi\u00fap h\u01b0\u1edbng d\u1eabn h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. C\u1ea5u tr\u00fac URL n\u00ean \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean kh\u00f4ng thay \u0111\u1ed5i (t\u0129nh), ng\u1eafn g\u1ecdn, v\u00e0 ch\u1ee9a ph\u00e1t \u00e2m ho\u1eb7c ch\u1eef vi\u1ebft b\u1eb1ng ti\u1ebfng Anh c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a; tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng URL d\u00e0i v\u00e0 ch\u1ee9a nhi\u1ec1u tham s\u1ed1 ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ed1t l\u00f5i \u0111\u1ec3 ph\u00e2n b\u1ed5 tr\u1ecdng l\u01b0\u1ee3ng (weight) tr\u00ean trang web. Nh\u1edd v\u00e0o c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 h\u1ee3p l\u00fd, tr\u1ecdng l\u01b0\u1ee3ng c\u1ee7a c\u00e1c trang quan tr\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n sang c\u00e1c trang kh\u00e1c, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u (nh\u01b0 robot c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 thu th\u1eadp n\u1ed9i dung \u1edf c\u00e1c ph\u1ea7n s\u00e2u h\u01a1n c\u1ee7a trang web. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m \u0111\u1eb7t c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean \u0111\u1ebfn c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan ngay trong n\u1ed9i dung b\u00e0i vi\u1ebft, thi\u1ebft l\u1eadp c\u00e1c m\u00f4-\u0111un nh\u01b0 \u201cB\u00e0i vi\u1ebft n\u1ed5i b\u1eadt\u201d ho\u1eb7c \u201c\u0110\u1ec1 xu\u1ea5t li\u00ean quan\u201d \u1edf thanh b\u00ean c\u1ea1nh ho\u1eb7c ph\u00eda d\u01b0\u1edbi trang, c\u0169ng nh\u01b0 x<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n t\u1ed1i \u01b0u h\u00f3a SEO cho Baidu: Ph\u00e2n t\u00edch s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt v\u00e0 thao t\u00e1c th\u1ef1c t\u1ebf<\/a>\u3002<\/p>\n\n\n\n\n

Tr\u1ea3i nghi\u1ec7m tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng hi\u1ec7n nay \u0111ang c\u00f3 \u00fd ngh\u0129a quy\u1ebft \u0111\u1ecbnh. Baidu \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch l\u1eadp ch\u1ec9 m\u1ee5c \u01b0u ti\u00ean cho c\u00e1c trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c trang web ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb n\u00e0y. Vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf ph\u1ea3n \u1ee9ng (responsive design) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea3i nhanh ch\u00f3ng, tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 Flash, v\u00e0 k\u00edch th\u01b0\u1edbc c\u1ee7a c\u00e1c n\u00fat b\u1ea5m c\u0169ng nh\u01b0 li\u00ean k\u1ebft ph<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang b\u1eb1ng c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 n\u00e9n h\u00ecnh \u1ea3nh, b\u1eadt ch\u1ee9c n\u0103ng l\u01b0u tr\u1eef \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t, gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u HTTP, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 CDN \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 truy\u1ec1n d\u1eef li\u1ec7u, v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u00e3 CSS c\u0169ng nh\u01b0 JavaScript. C\u00f4ng c\u1ee5 \u201cT\u1ed1c \u0111\u1ed9 t\u1ea3i trang\u201d \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi n\u1ec1n t\u1ea3ng t\u00e0i nguy\u00ean t\u00ecm ki\u1ebfm Baidu c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1ea9n \u0111o\u00e1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a trang web.<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

X\u00e2y d\u1ef1ng c\u00e1c t\u00edn hi\u1ec7u b\u00ean ngo\u00e0i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h2>\n\n\n\n

Khi n\u1ec1n t\u1ea3ng n\u1ed9i b\u1ed9 c\u1ee7a trang web \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc, vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c y\u1ebfu t\u1ed1 \u201ct\u00edn hi\u1ec7u b\u00ean ngo\u00e0i\u201d v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u li\u00ean t\u1ee5c tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y th\u1ee9 h\u1ea1ng trang web t\u0103ng l\u00ean. Tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 \u201ct\u00edn hi\u1ec7u b\u00ean ngo\u00e0i\u201d l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn t\u1eeb c\u00e1c trang web c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao kh\u00e1c, th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng c\u00e1c li\u00ean k\u1ebft (links<\/p>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i (hay c\u00f2n g\u1ecdi l\u00e0 \u201cbacklinks\u201d) c\u1ea7n t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ed1 l\u01b0\u1ee3ng. M\u1ed9t li\u00ean k\u1ebft t\u1ef1 nhi\u00ean \u0111\u1ebfn t\u1eeb m\u1ed9t trang web c\u00f3 uy t\u00edn trong l\u0129nh v\u1ef1c li\u00ean quan s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n nhi\u1ec1u so v\u1edbi h\u00e0ng ch\u1ee5c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang web k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. C\u00e1c c\u00e1ch \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng li\u00ean k\u1ebft ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng bao g\u1ed3m: t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u ng\u00e0nh ho\u1eb7c n\u1ed9i dung tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn; h\u1ee3p t\u00e1c v\u1edbi truy\u1ec1n th\u00f4ng ho\u1eb7c blogger trong ng\u00e0nh; cung c\u1ea5p nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi h\u1eefu \u00edch tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean nghi\u1ec7p k\u00e8m theo li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u00e1 nh\u00e2n (nh\u1edb tu\u00e2n th\u1ee7 quy t\u1eafc c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3). L\u01b0u \u00fd r\u1eb1ng m\u1ecdi h\u00e0nh vi mua b\u00e1n li\u00ean k\u1ebft \u0111\u1ec1u vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn c\u1ee7a Baidu v\u00e0 mang l\u1ea1i r\u1ee7i ro r\u1ea5t l\u1edbn.<\/p>\n\n\n\n

Vi\u1ec7c \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng n\u1ed9i dung c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c. Vi\u1ec7c chia s\u1ebb n\u1ed9i dung l\u00ean c\u00e1c chuy\u00ean m\u1ee5c tr\u00ean Zhihu, WeChat Official Accounts, c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh, v.v., c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi lan truy\u1ec1n c\u1ee7a n\u1ed9i dung, thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean ti\u1ec1m n\u0103ng. M\u1eb7c d\u00f9 c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng thu\u1ed9c t\u00ednh \u201cnofollow\u201d v\u00e0 kh\u00f4ng truy\u1ec1n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb th\u1ea9m quy\u1ec1n (authority) cho trang web, nh\u01b0ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 s\u1ef1 ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u00fang mang l\u1ea1i v\u1eabn c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c gi\u00e1n ti\u1ebfp \u0111\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).<\/p>\n\n\n\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u00ednh l\u00e0 \u201ccon m\u1eaft\u201d c\u1ee7a qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a SEO. B\u1ea1n c\u1ea7n th\u00e0nh th\u1ea1o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a Baidu, \u0111\u1eb7c bi\u1ec7t l\u00e0 Baidu Search Console v\u00e0 Baidu Analytics. Baidu Search Console cung c\u1ea5p nh\u1eefng d\u1eef li\u1ec7u c\u1ed1t l\u00f5i v\u1ec1 trang web tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Baidu, nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, l\u1ed7i trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, m\u1ee9c \u0111\u1ed9 th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v.v.; trong khi Baidu Analytics gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m ngu\u1ed3n truy c\u1eadp, th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang, t\u1ef7 l\u1ec7 tho\u00e1t trang, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i, v.v. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch \u0111\u1ecbnh k\u1ef3 nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, ph\u00e1t hi\u1ec7n nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i tr\u00ean trang web (ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao), v\u00e0 t\u1eeb \u0111\u00f3 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 qu\u00e1 tr\u00ecnh SEO tr\u1edf th\u00e0nh m\u1ed9t chu tr\u00ecnh li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu l\u00e0 m\u1ed9t d\u1ef1 \u00e1n l\u00e2u d\u00e0i v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng, k\u1ebft h\u1ee3p nhi\u1ec1u k\u1ef9 n\u0103ng kh\u00e1c nhau nh\u01b0 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e0 tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: \u201cmang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng\u201d. B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u00fang \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t trang web v\u1edbi c\u00f4ng ngh\u1ec7 \u1ed5n \u0111\u1ecbnh, c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i b\u1ed9 m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd, k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c t\u00edn hi\u1ec7u b\u00ean ngo\u00e0i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt li\u00ean t\u1ee5c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng \u1ed5n \u0111\u1ecbnh v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn tr\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u1ee7a Baidu. H\u00e3y tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng th\u1ee7 thu\u1eadt mang t\u00ednh t\u1ea1m th\u1eddi ho\u1eb7c gian l\u1eadn; ch\u1ec9 b\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc SEO \u201cwhite hat\u201d (SEO ch\u00ednh th\u1ed1ng) m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho trang<\/p>\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

M\u1ed9t trang web m\u1edbi c\u1ea7n bao l\u00e2u \u0111\u1ec3 \u0111\u01b0\u1ee3c Baidu l\u1eadp ch\u1ec9 m\u1ee5c (\u0111\u01b0a v\u00e0o danh s\u00e1ch c\u00e1c trang web \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm)?<\/h3>\n\n\n\n

Th\u1eddi gian m\u00e0 trang web m\u1edbi \u0111\u01b0\u1ee3c Baidu \u0111\u01b0a v\u00e0o danh s\u00e1ch c\u00e1c trang web \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c (index) kh\u00f4ng c\u1ed1 \u0111\u1ecbnh, th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb v\u00e0i tu\u1ea7n \u0111\u1ebfn m\u1ed9t ho\u1eb7c hai th\u00e1ng. \u0110\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt c\u1ee7a trang web th\u00e2n thi\u1ec7n v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Baidu (c\u00f2n g\u1ecdi l\u00e0 \u201cspider\u201d), v\u00e0 ch\u1ee7 \u0111\u1ed9ng g\u1eedi trang ch\u1ee7 c\u0169ng nh\u01b0 c\u00e1c trang quan tr\u1ecdng c\u1ee7a trang web th\u00f4ng qua t\u00ednh n\u0103ng \u201cN\u1ed9p li\u00ean k\u1ebft\u201d (Link Submission) tr\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm c\u1ee7a Baidu. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c \u0111\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u00e3 c\u00f3 \u0111\u1ed9 tin c\u1eady nh\u1ea5t \u0111\u1ecbnh k\u00e8m theo li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat c\u00e1c c\u00f4ng<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa SEO tr\u00ean Baidu v\u00e0 SEO tr\u00ean Google l\u00e0 g\u00ec?<\/h3>\n\n\n\n

C\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a c\u1ea3 hai n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng \u0111\u1ed3ng nhau, nh\u01b0ng h\u1ec7 sinh th\u00e1i v\u00e0 c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 l\u1ea1i kh\u00e1c nhau. Baidu ph\u1ee5 thu\u1ed9c nhi\u1ec1u h\u01a1n v\u00e0o h\u1ec7 sinh th\u00e1i ri\u00eang c\u1ee7a m\u00ecnh (ch\u1eb3ng h\u1ea1n nh\u01b0 Baidu Baijiahao, Baidu Baike), v\u00e0 c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 c\u00e1ch x\u1eed l\u00fd n\u1ed9i dung ti\u1ebfng Trung (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u1eeb). V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, Baidu r\u1ea5t quan t\u00e2m \u0111\u1ebfn v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a m\u00e1y ch\u1ee7 v\u00e0 t\u1ed1c \u0111\u1ed9 truy c\u1eadp; chi\u1ebfn l\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c \u01b0u ti\u00ean cho n\u1ed9i dung tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch nghi\u00eam ng\u1eb7t. Trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i, Baidu \u01b0u ti\u00ean c\u00e1c trang web ti\u1ebfng Trung c\u00f3 \u0111\u1ed9 tin c\u1eady cao.<\/p>\n\n\n\n

Khi trang web \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ho\u1eb7c thay \u0111\u1ed5i t\u00ean mi\u1ec1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 th\u1ee9 h\u1ea1ng SEO?<\/h3>\n\n\n\n

Khi trang web tr\u1ea3i qua vi\u1ec7c c\u1ea3i t\u1ea1o l\u1edbn ho\u1eb7c thay \u0111\u1ed5i t\u00ean mi\u1ec1n, c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng. C\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201cWebsite C\u1ea3i T\u1ea1o\u201d tr\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm Baidu \u0111\u1ec3 n\u1ed9p c\u00e1c quy t\u1eafc li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u1ea3i t\u1ea1o \u0111\u00f3. Trong tr\u01b0\u1eddng h\u1ee3p thay \u0111\u1ed5i t\u00ean mi\u1ec1n, c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c li\u00ean k\u1ebft chuy\u1ec3n h\u01b0\u1edbng (301) m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c trang c\u1ee7a t\u00ean mi\u1ec1n c\u0169 \u0111\u1ec1u \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c trang t\u01b0\u01a1ng \u1ee9ng tr\u00ean t\u00ean mi\u1ec1n m\u1edbi, v\u00e0 trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh sau \u0111\u00f3, t\u00ean mi\u1ec1n c\u0169 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp. \u0110\u1ed3ng th\u1eddi, c\u1ea7n c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi th\u00f4ng tin li\u00ean k\u1ebft tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng quan tr\u1ecd<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft trang web c\u1ee7a t\u00f4i c\u00f3 b\u1ecb \u00e1p d\u1ee5ng c\u00e1c quy t\u1eafc (algorithms) c\u1ee7a Baidu tr\u1eebng ph\u1ea1t hay kh\u00f4ng?<\/h3>\n\n\n\n

N\u1ebfu trang web g\u1eb7p t\u00ecnh tr\u1ea1ng gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t v\u00e0 kh\u00f4ng theo m\u00f9a, kh\u00f4ng li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1, c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh b\u1ecb m\u1ea5t h\u1ebft v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng, ho\u1eb7c nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ph\u1ea1t t\u1eeb ch\u00ednh th\u1ee9c t\u1eeb n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm Baidu, th\u00ec c\u00f3 th\u1ec3 l\u00e0 do trang web \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c quy t\u1eafc thu\u1eadt to\u00e1n c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00f3. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u1ea7n ngay l\u1eadp t\u1ee9c ki\u1ec3m tra xem trang web c\u00f3 ch\u1ee9a nhi\u1ec1u n\u1ed9i dung k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, li\u00ean k\u1ebft ngo\u00e0i kh\u00f4ng h\u1eefu \u00edch, vi\u1ec7c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch kh\u00f4ng t\u1ef1 nhi\u00ean, ho\u1eb7c c\u00e1c thao t\u00e1c vi ph\u1ea1m kh\u00e1c hay kh\u00f4ng, sau \u0111\u00f3 ti\u1ebfn h\u00e0nh d\u1ecdn d\u1eb9p tri\u1ec7t \u0111\u1ec3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3. Sau \u0111\u00f3, h\u00e3y g\u1eedi<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m sinh th\u00e1i v\u00e0 logic thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p h\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh SEO to\u00e0n di\u1ec7n t\u1eeb c\u00e1c kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n v\u1ec1 k\u1ef9 thu\u1eadt (nh\u01b0 m\u00e1y ch\u1ee7, c\u1ea5u tr\u00fac trang web) \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (nh\u01b0 t\u1eeb kh\u00f3a, nguy\u00ean t\u1eafc E-A-T \u2013 Experience, Authority, Trust) v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i b\u1ed9 trang web. B\u00e0i vi\u1ebft nh\u1ea5n m\u1ea1nh r\u1eb1ng vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ch\u00ednh th\u1ee9c c\u1ee7a Baidu v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[480,2084,490],"knowledge_category":[473],"class_list":["post-12367218","knowledge_post","type-knowledge_post","status-publish","hentry","tag-seo-strategy","tag-search-optimization","tag-baidu-seo","knowledge_category-seo"],"acf":{"site_seo_keywords":"\u767e\u5ea6SEO\u4f18\u5316\uff0c\u767e\u5ea6\u641c\u7d22\u7b97\u6cd5\uff0c\u7f51\u7ad9\u7ed3\u6784\u4f18\u5316\uff0c\u9ad8\u8d28\u91cf\u5185\u5bb9\u521b\u4f5c\uff0c\u5173\u952e\u8bcd\u7b56\u7565\uff0c\u7ad9\u5185\u4f18\u5316\uff0c\u79fb\u52a8\u4f18\u5148\u7d22\u5f15\uff0c\u767d\u5e3dSEO\u539f\u5219"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12367218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12367218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12367218"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12367218"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12367218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}