{"id":12368200,"date":"2026-03-14T12:02:53","date_gmt":"2026-03-14T04:02:53","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e6%8c%91%e6%88%98%e8%b0%b7%e6%ad%8c%ef%bc%9abing-seo%e4%bc%98%e5%8c%96%e5%85%a8%e6%94%bb%e7%95%a5%ef%bc%8c%e6%8f%90%e5%8d%87%e7%bd%91%e7%ab%99%e6%90%9c%e7%b4%a2%e6%8e%92%e5%90%8d\/"},"modified":"2026-03-14T12:17:47","modified_gmt":"2026-03-14T04:17:47","slug":"challenge-google-bing-seo-optimization-guide-improve-search-ranking","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/challenge-google-bing-seo-optimization-guide-improve-search-ranking\/","title":{"rendered":"Th\u00e1ch th\u1ee9c Google: H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 t\u1ed1i \u01b0u h\u00f3a SEO cho Bing, n\u00e2ng cao th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, Google kh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa l\u00e0 \u0111ang n\u1eafm gi\u1eef v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb tuy\u1ec7t \u0111\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Tuy nhi\u00ean, vi\u1ec7c t\u1eadp trung to\u00e0n b\u1ed9 ngu\u1ed3n l\u1ef1c v\u00e0 s\u1ef1 ch\u00fa \u00fd v\u00e0o Google c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 m\u1ed9t ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp quan tr\u1ecdng kh\u00e1c \u2013 \u0111\u00f3 l\u00e0 Microsoft Bing. Theo th\u1ed1ng k\u00ea, Bing h\u1ed7 tr\u1ee3 h\u01a1n m\u1ed9t ph\u1ea7n ba s\u1ed1 l\u01b0\u1ee3ng truy v\u1ea5n t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9, n\u01a1i m\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 kh\u00f4ng h\u1ec1 nh\u1ecf. \u0110\u1ed1i v\u1edbi nh\u1eefng trang web mu\u1ed1n m\u1edf r\u1ed9ng c\u00e1c k\u00eanh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, gi\u1ea3m r\u1ee7i ro trong qu\u00e1 tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO cho Bing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00f4 c\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

Logic c\u1ed1t l\u00f5i c\u1ee7a Bing SEO c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi Google SEO, c\u1ea3 hai \u0111\u1ec1u coi vi\u1ec7c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. Tuy nhi\u00ean, khi t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng thu\u1eadt to\u00e1n c\u1ee7a Bing c\u00f3 nh\u1eefng s\u1edf th\u00edch v\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 \u0111\u1eb7c bi\u1ec7t ri\u00eang. N\u1ebfu b\u1ecf qua nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y, trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u01b0 mong \u0111\u1ee3i tr\u00ean Bing so v\u1edbi tr\u00ean Google. H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a Bing SEO to\u00e0n di\u1ec7n, gi\u00fap trang web c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm quan tr\u1ecdng n\u00e0y.<\/p>\n\n\n\n

Bing v\u00e0 Google: Ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i<\/h2>\n\n\n\n

M\u1eb7c d\u00f9 \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u01b0ng Bing v\u00e0 Google c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt, tr\u1ecdng t\u00e2m c\u1ee7a thu\u1eadt to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1i \u01b0u h\u00f3a SEO cho Bing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn T\u1ed1i \u01b0u h\u00f3a SEO Bing To\u00e0n di\u1ec7n: Chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Microsoft<\/a>\u3002<\/p>\n\n\n\n\n

M\u1ee9c \u0111\u1ed9 coi tr\u1ecdng t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i kh\u00e1c nhau<\/h3>\n\n\n\n

Bing \u0111\u00e3 c\u00f4ng khai th\u1eeba nh\u1eadn r\u1eb1ng c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng. \u0110i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu \u00e1m ch\u1ec9 c\u00e1c b\u00e0i \u0111\u0103ng, l\u01b0\u1ee3t th\u00edch v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Twitter, LinkedIn. Bing cho r\u1eb1ng m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 b\u1eb1ng ch\u1ee9ng cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh li\u00ean quan c\u1ee7a n\u00f3.<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Trong khi \u0111\u00f3, Google \u0111\u00e3 nhi\u1ec1u l\u1ea7n tuy\u00ean b\u1ed1 r\u1eb1ng thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd kh\u00f4ng s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean Twitter ho\u1eb7c l\u01b0\u1ee3t th\u00edch tr\u00ean Facebook) l\u00e0m y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng. Thay v\u00e0o \u0111\u00f3, Google t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a c\u00e1c trang web th\u00f4ng qua b\u1ed9 ch\u1ec9 m\u1ee5c kh\u1ed5ng l\u1ed3 v\u00e0 ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p c\u00e1c li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang web \u0111\u00f3.<\/p>\n\n\n\n

L\u1eddi khuy\u00ean v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web: \u0110\u1ed1i v\u1edbi Bing, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 n\u1ed9i dung t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf n\u00ean c\u00e0ng ng\u00e0y c\u00e0ng quan tr\u1ecdng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 lan t\u1ecfa n\u00f3 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n\n\n\n

Tr\u1ecdng s\u1ed1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho \u0111\u1ed9 tu\u1ed5i t\u00ean mi\u1ec1n v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a<\/h3>\n\n\n\n

Truy\u1ec1n th\u1ed1ng, Bing \u0111\u01b0\u1ee3c coi l\u00e0 \u01b0u ti\u00ean cao h\u01a1n \u0111\u1ed1i v\u1edbi \u0111\u1ed9 tu\u1ed5i c\u1ee7a t\u00ean mi\u1ec1n v\u00e0 uy t\u00edn l\u1ecbch s\u1eed c\u1ee7a trang web. M\u1ed9t trang web c\u00f3 l\u1ecbch s\u1eed v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh trong th\u1eddi gian d\u00e0i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng h\u01a1n tr\u00ean Bing.<\/p>\n\n\n\n

Trong vi\u1ec7c x\u1eed l\u00fd c\u00e1c t\u1eeb kh\u00f3a, thu\u1eadt to\u00e1n c\u1ee7a Bing c\u00f3 th\u1ec3 nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u1ee9ng gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a tr\u00ean trang web v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ti\u00eau \u0111\u1ec1 trang, th\u1ebb H1, v\u00e0 ph\u1ea7n \u0111\u1ea7u n\u1ed9i dung. Vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 t\u1eadp trung ph\u00f9 h\u1ee3p (trong khu\u00f4n kh\u1ed5 t\u1ef1 nhi\u00ean) c\u00f3 th\u1ec3 mang l\u1ea1i ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c tr\u1ef1c ti\u1ebfp h\u01a1n tr\u00ean Bing so v\u1edbi tr\u00ean Google. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c m\u00f4 h\u00ecnh nh\u01b0 BERT v\u00e0 RankBrain c\u1ee7a Google gi\u1ecfi h\u01a1n trong vi\u1ec7c hi\u1ec3u \u00fd ngh\u0129a v\u00e0 ng\u1eef c\u1ea3nh, c\u0169ng nh\u01b0 x\u1eed l\u00fd c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u h\u00f3a SEO Bing to\u00e0n di\u1ec7n: T\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao, n\u00e2ng cao th\u1ee9 h\u1ea1ng website tr\u00ean Bing<\/a>\u3002<\/p>\n\n\n\n\n

L\u1eddi khuy\u00ean v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a: Khi t\u1ed1i \u01b0u h\u00f3a trang web cho Bing, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 trang quan tr\u1ecdng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn l\u00e2u d\u00e0i, \u1ed5n \u0111\u1ecbnh s\u1ebd r\u1ea5t h\u1eefu \u00edch cho chi\u1ebfn l\u01b0\u1ee3c SEO tr\u00ean Bing.<\/p>\n\n\n\n

Nh\u1eefng \u0111i\u1ec3m tr\u1ecdng t\u00e2m trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u1ec7p c\u1ea5u h\u00ecnh li\u00ean k\u1ebft (Link Configuration File)<\/h3>\n\n\n\n

C\u1ea3 hai c\u00f4ng c\u1ee5 \u0111\u1ec1u coi tr\u1ecdng c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c (backlinks), nh\u01b0ng c\u00f3 nh\u1eefng tr\u1ecdng t\u00e2m kh\u00e1c nhau. Bing \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a c\u00e1c li\u00ean k\u1ebft; n\u00f3 c\u0169ng r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi nh\u1eefng li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c trang web kh\u00f4ng \u0111\u00e1ng tin c\u1eady ho\u1eb7c c\u00e1c danh m\u1ee5c c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng h\u00ecnh ph\u1ea1t m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp h\u01a1n. C\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing (Bing Webmaster Tools) s\u1ebd cung c\u1ea5p nh\u1eefng th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng li\u00ean k\u1ebft m\u00e0 n\u00f3 xem l\u00e0 \u201ckh\u00f4ng \u0111\u00e1ng tin c\u1eady\u201d.<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 li\u00ean k\u1ebft c\u1ee7a Google ph\u1ee9c t\u1ea1p v\u00e0 quy m\u00f4 l\u1edbn h\u01a1n nhi\u1ec1u; n\u00f3 xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, v\u00e0 qu\u00e1 tr\u00ecnh nh\u1eadn di\u1ec7n c\u0169ng nh\u01b0 x\u1eed l\u00fd c\u00e1c li\u00ean k\u1ebft kh\u00f4ng h\u1eefu \u00edch (li\u00ean k\u1ebft \u201cr\u00e1c\u201d) c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n.<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

L\u1eddi khuy\u00ean quan tr\u1ecdng: Khi x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft cho Bing, ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. H\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng li\u00ean k\u1ebft t\u1ef1 nhi\u00ean t\u1eeb c\u00e1c trang web c\u00f3 uy t\u00edn trong ng\u00e0nh li\u00ean quan, v\u00e0 tr\u00e1nh m\u1ecdi h\u00ecnh th\u1ee9c thao t\u00fang li\u00ean k\u1ebft.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a trang ch\u1ee7 cho Bing SEO<\/h2>\n\n\n\n

D\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a thu\u1eadt to\u00e1n Bing, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u1edf c\u1ea5p \u0111\u1ed9 trang web c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng:<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a ch\u00ednh x\u00e1c c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 (title tags) v\u00e0 m\u00f4 t\u1ea3 meta (meta descriptions)<\/h3>\n\n\n\n

Th\u1ebb ti\u00eau \u0111\u1ec1 (Title Tag) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c x\u1ebfp h\u1ea1ng tr\u00ean Bing. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i trang \u0111\u1ec1u c\u00f3 m\u1ed9t th\u1ebb ti\u00eau \u0111\u1ec1 duy nh\u1ea5t, ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 mang t\u00ednh h\u1ea5p d\u1eabn. H\u00e3y \u0111\u1eb7t c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh c\u00e0ng g\u1ea7n ph\u1ea7n \u0111\u1ea7u c\u1ee7a ti\u00eau \u0111\u1ec1 c\u00e0ng t\u1ed1t.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n: Ph\u00e2n t\u00edch s\u00e2u chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO Bing v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ed1t l\u00f5i<\/a>\u3002<\/p>\n\n\n\n\n

M\u1eb7c d\u00f9 m\u00f4 t\u1ea3 meta (Meta Description) kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web, nh\u01b0ng n\u00f3 l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Bing. Vi\u1ec7c vi\u1ebft m\u1ed9t m\u00f4 t\u1ea3 meta r\u00f5 r\u00e0ng, ch\u1ee9a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call-to-action) v\u00e0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u1edbi c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

T\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 li\u00ean quan gi\u1eefa c\u00e1c t\u1eeb kh\u00f3a v\u00e0 n\u1ed9i dung tr\u00ean trang web.<\/h3>\n\n\n\n

Khi vi\u1ebft n\u1ed9i dung, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 li\u00ean quan c\u1ee7a ch\u00fang xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean tr\u00ean trang. H\u00e3y ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn nh\u1eefng v\u1ecb tr\u00ed sau:
\n* H1\u6807\u9898\uff1a\u5fc5\u987b\u5305\u542b\u4e3b\u5173\u952e\u8bcd\u3002
\n* \u5185\u5bb9\u524d100-150\u5b57\uff1a\u5c3d\u65e9\u81ea\u7136\u5730\u5f15\u5165\u4e3b\u9898\u548c\u5173\u952e\u8bcd\u3002
\n* \u5b50\u6807\u9898\uff08H2\uff0c H3\uff09\uff1a\u5728\u5b50\u6807\u9898\u4e2d\u5408\u7406\u4f7f\u7528\u76f8\u5173\u5173\u952e\u8bcd\u3002
\n* \u56fe\u7247ALT\u5c5e\u6027\uff1a\u4e3a\u6240\u6709\u56fe\u7247\u6dfb\u52a0\u63cf\u8ff0\u6027ALT\u6587\u672c\uff0c\u5e76\u5305\u542b\u5173\u952e\u8bcd\u3002<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

\u0110\u1ed3ng th\u1eddi, \u0111\u1ed9 s\u00e2u, t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n v\u00e0 v\u0129nh c\u1eedu. Bing c\u0169ng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 kh\u1ea3 n\u0103ng tr\u1ea3 l\u1eddi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac URL v\u00e0 c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (internal links)<\/h3>\n\n\n\n

H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng URL ng\u1eafn g\u1ecdn, d\u1ec5 \u0111\u1ecdc v\u00e0 ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. V\u00ed d\u1ee5:\/bing-seo-youhua-quanjie<\/code> so v\u1edbi \/p?id=123<\/code> C\u00f3 nhi\u1ec1u \u01b0u th\u1ebf h\u01a1n.<\/p>\n\n\n\n

H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng v\u00e0 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn n\u1ed9i dung trang web. S\u1eed d\u1ee5ng v\u0103n b\u1ea3n \u0111\u1ecbnh danh (anchor text) m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng \u0111\u1ec3 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang li\u00ean quan tr\u00ean trang web; \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Bing (nh\u01b0 Bing Bot) hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea5u<\/p>\n\n\n\n

SEO K\u1ef9 Thu\u1eadt v\u00e0 G\u1eedi Website<\/h2>\n\n\n\n

M\u1ed9t n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt v\u1eefng ch\u1eafc l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch SEO n\u00e0o; \u0111\u1ed1i v\u1edbi Bing, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 l\u1ea1i c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n

B\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing.<\/h3>\n\n\n\n

Bing Webmaster Tools ch\u00ednh l\u00e0 trung t\u00e2m ki\u1ec3m so\u00e1t v\u00e0 ngu\u1ed3n th\u00f4ng tin quan tr\u1ecdng d\u00e0nh cho b\u1ea1n. N\u00f3 cho ph\u00e9p b\u1ea1n:
\n* \u63d0\u4ea4\u7f51\u7ad9\u5730\u56fe\uff08Sitemap\uff09\uff0c\u786e\u4fdd\u6240\u6709\u9875\u9762\u88ab\u5feb\u901f\u53d1\u73b0\u548c\u7d22\u5f15\u3002
\n* \u67e5\u770bBing\u5982\u4f55\u6293\u53d6\u548c\u7d22\u5f15\u4f60\u7684\u7f51\u7ad9\uff0c\u8bc6\u522b\u722c\u866b\u9519\u8bef\u3002
\n* \u5206\u6790\u6765\u81eaBing\u7684\u641c\u7d22\u67e5\u8be2\u3001\u70b9\u51fb\u91cf\u548c\u5c55\u793a\u91cf\u6570\u636e\u3002
\n* \u67e5\u770b\u5e76\u5904\u7406Bing\u68c0\u6d4b\u5230\u7684\u6f5c\u5728\u5783\u573e\u94fe\u63a5\u3002<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 k\u00eanh giao ti\u1ebfp tr\u1ef1c ti\u1ebfp quan tr\u1ecdng nh\u1ea5t gi\u1eefa b\u1ea1n v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing; v\u00ec v\u1eady h\u00e3y \u0111\u0103ng k\u00fd ngay v\u00e0 t\u1eadn d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

\u0110\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 trang web nhanh v\u00e0 t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/h3>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c x\u1ebfp h\u1ea1ng trang web tr\u00ean c\u1ea3 Bing v\u00e0 Google. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 PageSpeed Insights \u0111\u1ec3 ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t trang web c\u1ee7a b\u1ea1n, bao g\u1ed3m vi\u1ec7c n\u00e9n h\u00ecnh \u1ea3nh, b\u1eadt ch\u1ee9c n\u0103ng l\u01b0u tr\u1eef \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t, v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u00e1c thao t\u00e1c chuy\u1ec3n h\u01b0\u1edbng (redirect).<\/p>\n\n\n\n

Bing c\u0169ng \u01b0u ti\u00ean l\u1eadp ch\u1ec9 m\u1ee5c cho c\u00e1c trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nguy\u00ean t\u1eafc ph\u1ea3n \u1ee9ng (responsive design) \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t tr\u00ean m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb.<\/p>\n\n\n\n

T\u1ea1o v\u00e0 g\u1eedi b\u1ea3n \u0111\u1ed3 trang web XML (XML Sitemap)<\/h3>\n\n\n\n

M\u1ed9t s\u01a1 \u0111\u1ed3 trang web XML \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap r\u1ea5t nhi\u1ec1u cho c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Bing trong vi\u1ec7c truy c\u1eadp v\u00e0 duy\u1ec7t nhanh ch\u00f3ng to\u00e0n b\u1ed9 n\u1ed9i dung trang web c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u01a1 \u0111\u1ed3 trang web bao g\u1ed3m \u0111\u1ecba ch\u1ec9 URL c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c trang quan tr\u1ecdng v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. Sau khi n\u1ed9p s\u01a1 \u0111\u1ed3 trang web th\u00f4ng qua c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing, h\u00e3y ki\u1ec3m tra t\u00ecnh tr\u1ea1ng x\u1eed l\u00fd c\u1ee7a n\u00f3 \u0111\u1ecbnh k\u1ef3<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i (external links) ch\u1ea5t l\u01b0\u1ee3ng cao cho Bing<\/h2>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo s\u1edf th\u00edch c\u1ee7a Bing, v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 t\u00ednh t\u1ef1 nhi\u00ean v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan (relevance) c\u1ee7a n\u1ed9i dung.<\/p>\n\n\n\n

Ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00ednh ch\u00ednh th\u1ed1ng c\u1ee7a ngu\u1ed3n li\u00ean k\u1ebft v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1.<\/h3>\n\n\n\n

Bing r\u1ea5t coi tr\u1ecdng t\u00ednh ch\u1ea5t uy t\u00edn c\u1ee7a trang web cung c\u1ea5p li\u00ean k\u1ebft v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan gi\u1eefa n\u1ed9i dung trang web \u0111\u00f3 v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang web b\u1ea1n. M\u1ed9t li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang web uy t\u00edn trong l\u0129nh v\u1ef1c li\u00ean quan s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n nhi\u1ec1u so v\u1edbi h\u00e0ng ch\u1ee5c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang web k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng li\u00ean quan.<\/p>\n\n\n\n

T\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00f4ng qua vi\u1ec7c t\u1ea1o ra n\u1ed9i dung xu\u1ea5t s\u1eafc, h\u1ee3p t\u00e1c trong ng\u00e0nh, v\u00e0 ph\u1ecfng v\u1ea5n c\u00e1c chuy\u00ean gia.<\/p>\n\n\n\n

T\u0103ng \u0111a d\u1ea1ng cho n\u1ed9i dung v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c li\u00ean k\u1ebft (anchor text).<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 vi\u1ec7c t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng th\u1ebb \u201canchor\u201d (anchor text) c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t tr\u00ean Bing, nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng r\u1ee7i ro. H\u00e3y t\u1ea1o m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u \u201canchor
\n* \u54c1\u724c\u540d\u951a\u6587\u672c\uff08\u5982\u201c\u5fae\u8f6f\u201d\uff09
\nM\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong n\u1ed9i dung (ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cH\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u h\u00f3a SEO\u201d).
\n* \u81ea\u7136\u77ed\u8bed\u951a\u6587\u672c\uff08\u5982\u201c\u70b9\u51fb\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a\u201d\uff09
\n* \u88f8URL\u951a\u6587\u672c\uff08\u5982\u201cwww.example.com\u201d\uff09<\/p>\n\n\n\n

S\u1eed d\u1ee5ng th\u01b0 m\u1ee5c c\u1ee5c b\u1ed9 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

Bing Places for Business (t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google My Business) r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 th\u01b0\u1eddng xuy\u00ean; \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean Bing.<\/p>\n\n\n\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, vi\u1ec7c chia s\u1ebb n\u1ed9i dung m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 mang l\u1ea1i l\u1ee3i \u00edch gi\u00e1n ti\u1ebfp nh\u01b0ng t\u00edch c\u1ef1c cho c\u00f4ng t\u00e1c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Bing.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web cho Bing (Bing SEO) kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 sao ch\u00e9p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a Google SEO, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c l\u1eadp \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 thu\u1eadt to\u00e1n ri\u00eang c\u1ee7a Bing. Y\u1ebfu t\u1ed1 then ch\u1ed1t d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c b\u1ed1 tr\u00ed t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c tr\u00ean trang web, \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 t\u1ed1c \u0111\u1ed9 truy c\u1eadp cao t\u1eeb ph\u00eda trang web v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, v\u00e0 ki\u00ean tr\u00ec x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 t\u00ednh li\u00ean quan m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t trong h\u01b0\u1edbng d\u1eabn n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing, t\u1eeb \u0111\u00f3 m\u1edf ra m\u1ed9t ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng cao, gi\u00fap chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n tr\u1edf n\u00ean v\u1eefng ch\u1eafc v\u00e0 \u0111a d\u1ea1ng h\u01a1n. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng do Google th\u1ed1ng tr\u1ecb, Bing mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng c\u01a1 h\u1ed9i c\u1ea1nh tranh \u0111\u00e1ng qu\u00fd \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa SEO Bing v\u00e0 SEO Google l\u00e0 g\u00ec?<\/h3>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t n\u1eb1m \u1edf c\u00e1ch thu\u1eadt to\u00e1n ph\u00e2n b\u1ed5 tr\u1ecdng s\u1ed1 cho c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. Bing t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i (social signals) l\u00e0m ti\u00eau ch\u00ed x\u1ebfp h\u1ea1ng; n\u00f3 c\u00f3 th\u1ec3 nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi l\u1ecbch s\u1eed t\u00ean mi\u1ec1n v\u00e0 s\u1ef1 tr\u00f9ng kh\u1edbp ch\u00ednh x\u00e1c gi\u1eefa t\u1eeb kh\u00f3a tr\u00ean trang web v\u1edbi t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi c\u00f3 m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn c\u00e1c li\u00ean k\u1ebft kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng (spam links) th\u1ea5p h\u01a1n. Trong khi \u0111\u00f3, Google ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3u ng\u1eef ngh\u0129a ph\u1ee9c t\u1ea1p, c\u00e1c t\u00edn hi\u1ec7u li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a trang web), v\u00e0 l\u01b0\u1ee3ng l\u1edbn d<\/p>\n\n\n\n

Trang web c\u1ee7a t\u00f4i c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean Google; li\u1ec7u n\u00f3 c\u00f3 t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean Bing kh\u00f4ng?<\/h3>\n\n\n\n

Kh\u00f4ng ch\u1eafc l\u1eafm. M\u1eb7c d\u00f9 c\u1ea3 hai c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google v\u00e0 Bing) \u0111\u1ec1u c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 chung (nh\u01b0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t), nh\u01b0ng do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 thu\u1eadt to\u00e1n, nh\u1eefng trang web ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean Google c\u00f3 th\u1ec3 kh\u00f4ng ph\u00e1t huy h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh tr\u00ean Bing. Vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho Bing (ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing, ki\u1ec3m tra c\u00e1ch s\u1eafp x\u1ebfp t\u1eeb kh\u00f3a, v.v.) th\u01b0\u1eddng s\u1ebd mang l\u1ea1i s\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u1ec1 hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

C\u00f3 c\u1ea7n t\u1ea1o n\u1ed9i dung ri\u00eang cho Bing kh\u00f4ng?<\/h3>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ea1o ra nh\u1eefng n\u1ed9i dung ho\u00e0n to\u00e0n \u0111\u1ed9c l\u1eadp. Chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i n\u00ean l\u00e0 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3, c\u1ea7n xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a Bing trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang web (nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 meta, th\u1ebb H) v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft. M\u1ed9t b\u1ed9 n\u1ed9i dung xu\u1ea5t s\u1eafc ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t tr\u00ean c\u1ea3 hai c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

C\u00f4ng c\u1ee5 Bing Webmaster c\u00f3 mi\u1ec5n ph\u00ed kh\u00f4ng?<\/h3>\n\n\n\n

\u0110\u00fang v\u1eady, Bing Webmaster Tools ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng trang web tr\u00ean Bing, cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng quan tr\u1ecdng nh\u01b0 g\u1eedi b\u1ea3n \u0111\u1ed3 trang web, theo d\u00f5i t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe c\u1ee7a trang web, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, v.v. B\u1ea5t k\u1ef3 ch\u1ee7 s\u1edf h\u1eefu trang web n\u00e0o mu\u1ed1n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean Bing \u0111\u1ec1u n\u00ean \u0111\u0103ng k\u00fd v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n

Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a cho Bing c\u1ea7n bao l\u00e2u th\u00ec m\u1edbi th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3?<\/h3>\n\n\n\n

Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn SEO, hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web tr\u00ean Bing c\u0169ng c\u1ea7n th\u1eddi gian. Th\u00f4ng th\u01b0\u1eddng, sau khi th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a (\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1eeda ch\u1eefa v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao), b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i th\u00e1ng m\u1edbi nh\u00ecn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t v\u1ec1 th\u1ee9 h\u1ea1ng trang web v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp. Vi\u1ec7c theo d\u00f5i li\u00ean t\u1ee5c d\u1eef li\u1ec7u trong c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing (Bing Webmaster Tools) v\u00e0 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y nh\u1eb1m h\u01b0\u1edbng d\u1eabn c\u00e1c trang web c\u00e1ch t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Bing. B\u00e0i ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa Bing v\u00e0 Google v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1ecdng s\u1ed1 t\u00ean mi\u1ec1n, x\u1eed l\u00fd t\u1eeb kh\u00f3a v\u00e0 \u0111\u00e1nh gi\u00e1 li\u00ean k\u1ebft, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 xu\u1ea5t m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ti\u00eau \u0111\u1ec1, n\u1ed9i dung cho \u0111\u1ebfn c\u00e1c thao t\u00e1c k\u1ef9 thu\u1eadt c\u1ea7n th\u1ef1c hi\u1ec7n, nh\u1eb1m gi\u00fap trang web \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean Bing.<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[794,479],"knowledge_category":[473],"class_list":["post-12368200","knowledge_post","type-knowledge_post","status-publish","hentry","tag-bing-seo","tag-479","knowledge_category-seo"],"acf":{"site_seo_keywords":"Bing SEO\u4f18\u5316, Bing\u641c\u7d22\u6392\u540d, Bing\u7b97\u6cd5\u5dee\u5f02, \u5fae\u8f6fBing, \u641c\u7d22\u5f15\u64ce\u4f18\u5316, \u793e\u4ea4\u5a92\u4f53\u4fe1\u53f7, \u9875\u9762\u4f18\u5316\u7b56\u7565, Bing\u7ad9\u957f\u5de5\u5177"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12368200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12368200\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12368200"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12368200"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12368200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}