{"id":12374502,"date":"2026-03-17T16:32:56","date_gmt":"2026-03-17T08:32:56","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e5%9c%a8%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%84%e5%b9%bf%e9%98%94%e9%a2%86%e5%9f%9f%e4%b8%ad%ef%bc%8c%e9%92%88%e5%af%b9%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%bc%98%e5%8c%96%e9%80%9a\/"},"modified":"2026-03-17T16:41:40","modified_gmt":"2026-03-17T08:41:40","slug":"search-engine-optimization-google-vs-bing","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/search-engine-optimization-google-vs-bing\/","title":{"rendered":"Trong l\u0129nh v\u1ef1c r\u1ed9ng l\u1edbn c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (search engines) th\u01b0\u1eddng l\u00e0 nhi\u1ec7m v\u1ee5 ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn."},"content":{"rendered":"

Trong l\u0129nh v\u1ef1c r\u1ed9ng l\u1edbn c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 \u201cchi\u1ebfn tr\u01b0\u1eddng ch\u00ednh\u201d c\u1ee7a Google. Tuy nhi\u00ean, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Microsoft v\u1eabn chi\u1ebfm m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 gi\u1eefa c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c b\u1ecf qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web cho Bing c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao. M\u1eb7c d\u00f9 c\u1ea3 Bing v\u00e0 Google \u0111\u1ec1u c\u00f3 m\u1ee5c ti\u00eau chung l\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p nh\u1ea5t, nh\u01b0ng algoritme, c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang kh\u00e1c nhau; do \u0111\u00f3, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing v\u00e0 Google<\/h2>\n\n\n\n

Vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Bing v\u00e0 Google l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3. Algoritme v\u00e0 h\u1ec7 sinh th\u00e1i c\u1ee7a Bing c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang, ch\u1ee7 y\u1ebfu th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa tr\u1ecdng t\u00e2m c\u1ee7a thu\u1eadt to\u00e1n v\u00e0 c\u00e1ch th\u1ee9c x\u1ebfp h\u1ea1ng<\/h3>\n\n\n\n

The algorithm of Bing has traditionally been considered to place more emphasis on the \u201cstatic\u201d aspects of a page itself. This includes the exact matching of keywords, especially those in the Title and URL. Bing\u2019s matching of keywords is more direct and literal; compared to Google\u2019s semantic understanding capabilities (such as BERT and MUM), it may rely more on the keyword signals that are clearly presented in the page\u2019s elements.<\/p>\n\n\n\n

Ngo\u00e0i ra, Bing r\u1ea5t coi tr\u1ecdng t\u00ednh ch\u1ea5t uy t\u00edn v\u00e0 \u0111\u00e1ng tin c\u1eady (Authoritativeness & Trust) c\u1ee7a c\u00e1c trang web. N\u00f3 \u0111\u1eb7c bi\u1ec7t \u01b0u ti\u00ean c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb nh\u1eefng trang web c\u00f3 uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady cao. M\u1eb7c d\u00f9 Google c\u0169ng quan t\u00e2m \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft, nh\u01b0ng Bing d\u01b0\u1eddng nh\u01b0 nh\u1ea1y c\u1ea3m h\u01a1n \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft (ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng) c\u0169ng nh\u01b0 danh ti\u1ebfng c\u1ee7a trang web ngu\u1ed3n.<\/p>\n\n\n\n

Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ec7 sinh th\u00e1i t\u00edch h\u1ee3p<\/h3>\n\n\n\n

Bing \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u00e2u r\u1ed9ng v\u00e0o h\u1ec7 sinh th\u00e1i c\u1ee7a Microsoft, bao g\u1ed3m h\u1ec7 \u0111i\u1ec1u h\u00e0nh Windows, tr\u00ecnh duy\u1ec7t Microsoft Edge, b\u1ed9 c\u00f4ng c\u1ee5 Office v\u00e0 Xbox. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng Windows \u0111\u00f4ng \u0111\u1ea3o s\u1ebd t\u1ef1 nhi\u00ean ti\u1ebfp c\u1eadn v\u1edbi Bing khi s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft l\u1eadp m\u1eb7c \u0111\u1ecbnh. S\u1ef1 t\u00edch h\u1ee3p n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u1ee7a Bing c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Microsoft; v\u00ed d\u1ee5, ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm m\u1ea1nh m\u1ebd c\u1ee7a Bing (Instant Answers) c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c nhi\u1ec1u h\u01a1n v\u00e0o d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 h\u01a1i kh\u00e1c v\u1edbi c\u00e1ch Google x\u1eed l\u00fd d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

V\u1ec1 m\u1eb7t th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng, Bing c\u00f3 th\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng doanh nghi\u1ec7p, nh\u00f3m ng\u01b0\u1eddi d\u00f9ng l\u1edbn tu\u1ed5i, c\u0169ng nh\u01b0 t\u1ea1i m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng ngo\u00e0i Hoa K\u1ef3 (ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t s\u1ed1 qu\u1ed1c gia ch\u00e2u \u00c2u). \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o d\u1eef li\u1ec7u t\u1eeb Google Keyword Planner, m\u00e0 c\u1ea7n k\u1ebft h\u1ee3p c\u1ea3 d\u1eef li\u1ec7u t\u1eeb ch\u00ednh Bing \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO c\u1ed1t l\u00f5i c\u1ee7a Bing<\/h2>\n\n\n\n

D\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Bing, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t lo\u1ea1t chi\u1ebfn l\u01b0\u1ee3c SEO tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec7u qu\u1ea3. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a Google \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh, nh\u01b0ng c\u1ea7n ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt v\u00e0 t\u1ed1i \u01b0u c\u1ea5u tr\u00fac trang web<\/h3>\n\n\n\n

M\u1ed9t trang web kh\u1ecfe m\u1ea1nh v\u00e0 t\u1ea3i nhanh l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n cho m\u1ecdi c\u00f4ng vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi bot thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Bing (Bingbot) l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng. Vi\u1ec7c g\u1eedi th\u00f4ng tin trang web l\u00ean c\u00f4ng c\u1ee5 Bing Webmaster Tools v\u00e0 x\u00e1c th\u1ef1c quy\u1ec1n s\u1edf h\u1eefu trang web l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 nh\u1eadn d\u1eef li\u1ec7u ch\u00ednh th\u1ee9c t\u1eeb Bing, ch\u1ea9n \u0111o\u00e1n c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn trang web, v\u00e0 g\u1eedi b\u1ea3n \u0111\u1ed3 trang web (site map) cho Bing.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a trang web r\u1ea5t quan tr\u1ecdng. Bing \u0111\u00e3 r\u00f5 r\u00e0ng x\u1ebfp t\u1ed1c \u0111\u1ed9 trang web v\u00e0o danh s\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng. Th\u1eddi gian ph\u1ea3n h\u1ed3i c\u1ee7a m\u00e1y ch\u1ee7, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, vi\u1ec7c gi\u1ea3m thi\u1ec3u l\u01b0\u1ee3ng m\u00e3 ngu\u1ed3n, v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng b\u1ed9 nh\u1edb \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t \u0111\u1ec1u l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. \u0110\u1ed3ng th\u1eddi, c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec Bing c\u0169ng \u00e1p d\u1ee5ng c\u01a1 ch\u1ebf l\u1eadp ch\u1ec9 m\u1ee5c \u01b0u ti\u00ean cho c\u00e1c trang web t<\/p>\n\n\n\n

M\u1ed9t c\u1ea5u tr\u00fac trang web r\u00f5 r\u00e0ng c\u00f9ng v\u1edbi c\u1ea5u tr\u00fac URL \u0111\u01a1n gi\u1ea3n (flat structure) gi\u00fap Bingbot thu th\u1eadp v\u00e0 hi\u1ec3u n\u1ed9i dung trang web m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c th\u1ebb HTML5 c\u00f3 \u00fd ngh\u0129a r\u00f5 r\u00e0ng (semantic tags), v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i trang \u0111\u1ec1u c\u00f3 ti\u00eau \u0111\u1ec1 (Title) v\u00e0 m\u00f4 t\u1ea3 meta (Meta Description) duy nh\u1ea5t v\u00e0 m\u00f4 t\u1ea3 \u0111\u00fang n\u1ed9i dung c\u1ee7a trang \u0111\u00f3.<\/p>\n\n\n\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c s\u1eafp x\u1ebfp t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p.<\/h3>\n\n\n\n

N\u1ed9i dung ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi Bing. Tuy nhi\u00ean, Bing \u01b0u ti\u00ean nh\u1eefng trang c\u00f3 n\u1ed9i dung \u0111\u00e1ng tin c\u1eady, ch\u1ee7 \u0111\u1ec1 r\u00f5 r\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c t\u1eeb kh\u00f3a cao. Khi vi\u1ebft n\u1ed9i dung, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch t\u1eadp trung, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, ch\u00ednh x\u00e1c t\u1ea1i nh\u1eefng v\u1ecb tr\u00ed th\u00edch h\u1ee3p.
\n1. Ph\u1ea7n \u0111\u1ea7u c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1 trang (Title Tag).
\n2. N\u1eb1m trong \u0111\u1ecba ch\u1ec9 URL (URL).
\n3. Trong ti\u00eau \u0111\u1ec1 ch\u00ednh (H1).
\n4. Trong v\u00f2ng 100 t\u1eeb \u0111\u1ea7u ti\u00ean c\u1ee7a n\u1ed9i dung ch\u00ednh.
\n5. Trong thu\u1ed9c t\u00ednh Alt c\u1ee7a h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c theo \u0111u\u1ed5i m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch, nh\u01b0ng vi\u1ec7c \u0111\u1ea3m b\u1ea3o n\u1ed9i dung bao ph\u1ee7 \u0111\u1ea7y \u0111\u1ee7 ch\u1ee7 \u0111\u1ec1 v\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan s\u1ebd gi\u00fap Bing hi\u1ec3u \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a trang web. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung d\u00e0i, s\u00e2u s\u1eafc v\u00e0 chi ti\u1ebft th\u01b0\u1eddng gi\u00fap x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn cho trang web h\u01a1n so v\u1edbi nh\u1eefng trang web ng\u1eafn g\u1ecdn.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u00e0 t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

Li\u00ean k\u1ebft l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 Bing s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a m\u1ed9t trang web. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u1ee7a b\u1ea1n n\u00ean \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan gi\u1eefa n\u1ed9i dung trang web c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c li\u00ean k\u1ebft \u0111\u00f3. Vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c trang web c\u00f3 uy t\u00edn cao trong ng\u00e0nh li\u00ean quan s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. Bing r\u1ea5t coi tr\u1ecdng t\u00ednh li\u00ean quan v\u1ec1 ng\u1eef c\u1ea3nh c\u1ee7a c\u00e1c li\u00ean k\u1ebft.<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd l\u00e0 Bing \u0111\u00e3 t\u1eebng tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd xem x\u00e9t c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (\u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb t\u1eeb Facebook v\u00e0 Twitter) nh\u01b0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh, nh\u01b0ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c n\u1ed9i dung c\u00f3 danh ti\u1ebfng t\u1ed1t v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c Bing coi l\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n. Do \u0111\u00f3, vi\u1ec7c k\u1ebft h\u1ee3p vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch gi\u00e1n ti\u1ebfp cho c\u00f4ng t\u00e1c SEO tr\u00ean Bing.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ch\u00ednh th\u1ee9c c\u1ee7a Bing \u0111\u1ec3 ch\u1ea9n \u0111o\u00e1n v\u00e0 gi\u00e1m s\u00e1t<\/h2>\n\n\n\n

Bing cung c\u1ea5p cho c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean trang web m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed \u2013 Bing Webmaster Tools. \u0110\u00e2y ch\u00ednh l\u00e0 trung t\u00e2m \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm tr\u00ean Bing.<\/p>\n\n\n\n

C\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a Bing Webmaster Tools:<\/h3>\n\n\n\n

C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n g\u1eedi b\u1ea3n \u0111\u1ed3 trang web (Sitemap), gi\u00fap Bing ph\u00e1t hi\u1ec7n v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c c\u00e1c trang m\u1edbi ho\u1eb7c trang \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt c\u1ee7a b\u1ea1n nhanh h\u01a1n. Th\u00f4ng qua b\u00e1o c\u00e1o \u201cT\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm\u201d, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y trang web c\u1ee7a m\u00ecnh tr\u00ean Bing b\u1eb1ng nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o, c\u00f9ng v\u1edbi s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o t\u1eebng t\u1eeb kh\u00f3a \u0111\u00f3. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u201cT\u00ednh n\u0103ng \u201dCh\u1ec9 m\u1ee5c trang\u201c (Page Index) cho ph\u00e9p b\u1ea1n xem nh\u1eefng trang n\u00e0o \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c, nh\u1eefng trang n\u00e0o b\u1ecb lo\u1ea1i tr\u1eeb kh\u1ecfi qu\u00e1 tr\u00ecnh l\u1eadp ch\u1ec9 m\u1ee5c, v\u00e0 l\u00fd do t\u1ea1i sao. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t trang kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c do \u201dn\u1ed9i dung tr\u00f9ng l\u1eb7p\u201c ho\u1eb7c b\u1ecb c\u1ea5m b\u1edfi t\u1ec7p robots.txt, b\u1ea1n c\u00f3 th\u1ec3 s\u1eeda l\u1ed7i k\u1ef9 thu\u1eadt t\u01b0\u01a1ng \u1ee9ng. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n cung c\u1ea5p b\u00e1o c\u00e1o SEO (SEO Report), gi\u00fap qu\u00e9t c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt li\u00ean quan \u0111\u1ebfn SEO ph\u1ed5 bi\u1ebfn, nh\u01b0 vi\u1ec7c thi\u1ebfu ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, ho\u1eb7c v\u0103n b\u1ea3n Alt (Alt text).<\/p>\n\n\n\n

Robot Control and Security Management<\/h3>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t h\u00e0nh vi thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Bingbot th\u00f4ng qua Bing Webmaster Tools. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ecbnh kho\u1ea3ng th\u1eddi gian gi\u1eefa c\u00e1c l\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 tr\u00e1nh g\u00e2y \u00e1p l\u1ef1c qu\u00e1 l\u1edbn l\u00ean m\u00e1y ch\u1ee7, ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 URL parameters \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn Bing c\u00e1ch x\u1eed l\u00fd c\u00e1c trang ch\u1ee9a c\u00e1c tham s\u1ed1 c\u1ee5 th\u1ec3, nh\u1eb1m ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng n\u1ed9i dung tr\u00f9ng l\u1eb7p.<\/p>\n\n\n\n

C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng bao g\u1ed3m m\u1ed9t ph\u1ea7n li\u00ean quan \u0111\u1ebfn an ninh; n\u1ebfu Bing ph\u00e1t hi\u1ec7n r\u1eb1ng trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang b\u1ecb x\u00e2m nh\u1eadp b\u1edfi tin t\u1eb7c ho\u1eb7c ch\u1ee9a ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i, n\u00f3 s\u1ebd ph\u00e1t c\u1ea3nh b\u00e1o \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1ea3o v\u1ec7 trang web m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi, tr\u00e1nh t\u00ecnh tr\u1ea1ng x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm gi\u1ea3m s\u00fat ho\u1eb7c th\u1eadm ch\u00ed b\u1ecb \u0111\u01b0a v\u00e0o danh s\u00e1ch \u0111en.<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng v\u00e0 nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh<\/h2>\n\n\n\n

Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO cho Bing, c\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ef1c k\u1ef3 th\u1eadn tr\u1ecdng, th\u1eadm ch\u00ed n\u00ean tr\u00e1nh s\u1eed d\u1ee5ng ch\u00fang.<\/p>\n\n\n\n

Over-optimization and blackhat techniques<\/h3>\n\n\n\n

Bing r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi c\u00e1c h\u00e0nh vi li\u00ean quan \u0111\u1ebfn \u201cth\u00f4ng tin r\u00e1c\u201d v\u00e0 vi\u1ec7c thao t\u00fang th\u1ee9 h\u1ea1ng trang web. C\u00e1c k\u1ef9 thu\u1eadt SEO \u201c\u0111en\u201d nh\u01b0 ch\u1ed3ng ch\u1ea5t t\u1eeb kh\u00f3a, \u1ea9n n\u1ed9i dung, ng\u1ee5y trang, ho\u1eb7c mua h\u00e0ng lo\u1ea1t li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u1ea7n \u0111\u01b0\u1ee3c tr\u00e1nh m\u1ed9t c\u00e1ch nghi\u00eam ng\u1eb7t. Nh\u1eefng h\u00e0nh vi n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c tr\u00ean Google, v\u00e0 t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra tr\u00ean Bing; th\u1eadm ch\u00ed Bing \u0111\u00f4i khi c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng bi\u1ec7n ph\u00e1p tr\u1eebng ph\u1ea1t nghi\u00eam kh\u1eafc h\u01a1n.<\/p>\n\n\n\n

Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c trong v\u0103n b\u1ea3n li\u00ean k\u1ebft (anchor text), c\u0169ng c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng r\u1ee7i ro. Vi\u1ec7c s\u1eed d\u1ee5ng v\u0103n b\u1ea3n li\u00ean k\u1ebft v\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t n\u1ed9i dung m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111a d\u1ea1ng s<\/p>\n\n\n\n

B\u1ecf qua d\u1ecbch v\u1ee5 Bing Places v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c\u2026<\/h3>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u1ef1c t\u1ebf, Bing Places l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3. N\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google My Business, cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd th\u00f4ng tin doanh nghi\u1ec7p tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm v\u00e0 b\u1ea3n \u0111\u1ed3 c\u1ee7a Bing, bao g\u1ed3m \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, gi\u1edd m\u1edf c\u1eeda v\u00e0 \u1ea3nh. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 x\u00e1c th\u1ef1c th\u00f4ng tin tr\u00ean Bing Places s\u1ebd gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u1ee7a doanh nghi\u1ec7p trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean Bing.<\/p>\n\n\n\n

H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ean, \u0111\u1ecba ch\u1ec9 v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 (bao g\u1ed3m s\u1ed1 \u0111i\u1ec7n tho\u1ea1i) \u1edf m\u1ecdi n\u01a1i \u0111\u1ec1u ho\u00e0n to\u00e0n tr\u00f9ng kh\u1edbp v\u1edbi nhau. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a<\/p>\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

Bing SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u1eebng chi ti\u1ebft v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn cho trang web. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1ch thu\u1eadt to\u00e1n c\u1ee7a Bing x\u00e1c \u0111\u1ecbnh s\u1ef1 t\u01b0\u01a1ng \u1ee9ng gi\u1eefa t\u1eeb kh\u00f3a v\u00e0 n\u1ed9i dung trang web, c\u0169ng nh\u01b0 c\u00e1ch \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a c\u00e1c li\u00ean k\u1ebft (links). Ch\u00fang ta c\u0169ng c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00f4ng c\u1ee5 ch\u00ednh th\u1ee9c c\u1ee7a Bing \u2013 Bing Webmaster Tools \u2013 \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 c\u1ea3i thi\u1ec7n trang web m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Bing SEO th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt v\u1eefng ch\u1eafc, c\u1ea5u tr\u00fac n\u1ed9i dung ch\u00ednh x\u00e1c, c\u00e1c li\u00ean k\u1ebft ngo\u00e0i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p t\u1ed1t v\u1edbi c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c SEO d\u00e0nh cho Google, vi\u1ec7c t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a Bing s\u1ebd gi\u00fap b\u1ea1n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 gi\u00e1 tr\u1ecb cho trang web c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa SEO Bing v\u00e0 SEO Google l\u00e0 g\u00ec?<\/h3>\n\n\n\n

Bing SEO th\u01b0\u1eddng ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn s\u1ef1 ph\u00f9 h\u1ee3p ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a trong c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang web, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ti\u00eau \u0111\u1ec1 v\u00e0 URL. Bing nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang web c\u00f3 uy t\u00edn cao, v\u00e0 c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0 vi\u1ec7c chia s\u1ebb tr\u00ean Facebook v\u00e0 Twitter) nh\u01b0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng th\u1ee9 y\u1ebfu \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web. Ng\u01b0\u1ee3c l\u1ea1i, thu\u1eadt to\u00e1n c\u1ee7a Google t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o kh\u1ea3 n\u0103ng hi\u1ec3u n\u1ed9i dung m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng; \u0111\u1ed3ng th\u1eddi, vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 s\u00e2u c\u1ee7a n\u1ed9i dung c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn trang web ch\u00ednh) \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ph\u1ee9c t\u1ea1p v\u00e0 linh ho\u1ea1t h\u01a1n.<\/p>\n\n\n\n

T\u00f4i c\u00f3 ph\u1ea3i t\u1ea1o m\u1ed9t b\u1ed9 n\u1ed9i dung web ri\u00eang bi\u1ec7t cho Bing kh\u00f4ng?<\/h3>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung ri\u00eang bi\u1ec7t cho t\u1eebng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ed9t b\u1ed9 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u1ea3 y\u00eau c\u1ea7u c\u1ee7a Bing v\u00e0 Google. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a c\u1ea3 hai c\u00f4ng c\u1ee5 n\u00e0y trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a: \u0111\u1ea3m b\u1ea3o s\u1ef1 s\u1eafp x\u1ebfp t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c (nh\u01b0 ti\u00eau \u0111\u1ec1, H1) theo ti\u00eau chu\u1ea9n c\u1ee7a Bing, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p n\u1ed9i dung c\u00f3 \u00fd ngh\u0129a s\u00e2u s\u1eafc v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t cho Google. M\u1ed9t n\u1ec1n t\u1ea3ng SEO k\u1ef9 thu\u1eadt v\u1eefng ch\u1eafc s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn n\u00e0y.<\/p>\n\n\n\n

C\u00f4ng c\u1ee5 Bing Webmaster Tools c\u00f3 mi\u1ec5n ph\u00ed kh\u00f4ng?<\/h3>\n\n\n\n

\u0110\u00fang v\u1eady, Bing Webmaster Tools ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng. B\u1ea1n ch\u1ec9 c\u1ea7n m\u1ed9t t\u00e0i kho\u1ea3n Microsoft (ch\u1eb3ng h\u1ea1n nh\u01b0 email Outlook ho\u1eb7c Hotmail) l\u00e0 c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3. C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd nh\u01b0 n\u1ed9p b\u1ea3n \u0111\u1ed3 trang web (site maps), ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u1eeb kh\u00f3a, theo d\u00f5i t\u00ecnh tr\u1ea1ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c (indexing status), ch\u1ea9n \u0111o\u00e1n c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn SEO, v.v., v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web tr\u00ean Bing.<\/p>\n\n\n\n

Vi\u1ec7c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng tr\u00ean Bing kh\u00f4ng?<\/h3>\n\n\n\n

Bing \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c xem x\u00e9t trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp, nh\u01b0ng nh\u1eefng b\u00e0i \u0111\u0103ng, l\u01b0\u1ee3t th\u00edch v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 uy t\u00edn (\u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook v\u00e0 Twitter) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a n\u1ed9i dung. Do \u0111\u00f3, vi\u1ec7c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn hi\u1ec7u qu\u1ea3 SEO c\u1ee7a trang web tr\u00ean Bing m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch nh\u1eefng kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing v\u00e0 Google v\u1ec1 m\u1eb7t thu\u1eadt to\u00e1n, \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ec7 sinh th\u00e1i, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 xu\u1ea5t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO d\u00e0nh cho Bing. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt, c\u00e1ch s\u1eafp x\u1ebfp t\u1eeb kh\u00f3a trong n\u1ed9i dung, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh th\u1ee9c c\u1ee7a Bing, nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00e2ng cao hi\u1ec7u qu\u1ea3 x\u1ebfp h\u1ea1ng v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a trang web tr\u00ean Bing.<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"knowledge_category":[473],"class_list":["post-12374502","knowledge_post","type-knowledge_post","status-publish","hentry","knowledge_category-seo"],"acf":{"site_seo_keywords":"Bing SEO\u4f18\u5316, Bing\u4e0eGoogle\u5dee\u5f02, \u641c\u7d22\u5f15\u64ce\u6392\u540d\u56e0\u7d20, Bing Webmaster Tools, \u94fe\u63a5\u5efa\u8bbe\u7b56\u7565, \u793e\u4ea4\u5a92\u4f53\u4fe1\u53f7\u5f71\u54cd, \u4f01\u4e1a\u7528\u6237\u641c\u7d22\u4f18\u5316"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12374502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12374502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12374502"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12374502"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12374502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}