{"id":12378387,"date":"2026-03-19T21:02:50","date_gmt":"2026-03-19T13:02:50","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e7%99%be%e5%ba%a6seo%e4%bc%98%e5%8c%96%e7%9a%84%e6%a0%b8%e5%bf%83%e5%8e%9f%e5%88%99%e4%b8%8e%e7%ad%96%e7%95%a5\/"},"modified":"2026-03-19T21:21:37","modified_gmt":"2026-03-19T13:21:37","slug":"baidu-seo-optimization-core-principles-and-strategies","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/baidu-seo-optimization-core-principles-and-strategies\/","title":{"rendered":"C\u00e1c nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu"},"content":{"rendered":"

C\u00e1c nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c c\u00f3 h\u1ec7 th\u1ed1ng, nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u1ef1 nhi\u00ean c\u1ee7a trang web trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Baidu, t\u1eeb \u0111\u00f3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u00ednh x\u00e1c. B\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c, m\u00e0 l\u00e0 tu\u00e2n theo c\u00e1c quy t\u1eafc c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n nh\u01b0 c\u00f4ng ngh\u1ec7, n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec3 trang web ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi logic thu th\u1eadp v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u c\u1ee7a Baidu. Vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi d\u1ef1 \u00e1n SEO th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

L\u00e0 c\u1ed5ng truy c\u1eadp ch\u00ednh v\u00e0o internet ti\u1ebfng Trung, thu\u1eadt to\u00e1n c\u1ee7a Baidu kh\u00f4ng ng\u1eebng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, nh\u01b0ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u201cNg\u01b0\u1eddi d\u00f9ng l\u00e0 tr\u00ean h\u1ebft\u201d v\u1eabn lu\u00f4n kh\u00f4ng thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi h\u00e0nh \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec1u ph\u1ea3i h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u1ea5t k\u1ef3 bi\u1ec7n ph\u00e1p k\u1ef9 thu\u1eadt n\u00e0o \u0111i ra kh\u1ecfi m\u1ee5c ti\u00eau n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 h\u00e0nh vi can thi\u1ec7p v\u00e0o th\u1ee9 h\u1ea1ng v\u00e0 s\u1ebd b\u1ecb x\u1eed l\u00fd theo quy \u0111\u1ecbnh. Do \u0111\u00f3, m\u1ed9t chi\u1ebfn d\u1ecbch SEO th\u00e0nh c\u00f4ng tr\u00ean Baidu l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p k\u1ef9 thu\u1eadt m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac trang web v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt<\/h2>\n\n\n\n

M\u1ed9t c\u1ea5u tr\u00fac trang web kh\u1ecfe m\u1ea1nh v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 n\u1ec1n t\u1ea3ng cho to\u00e0n b\u1ed9 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn SEO (Search Engine Optimization). C\u00e1c t\u1ed1i \u01b0u h\u00f3a \u1edf c\u1ea5p \u0111\u1ed9 k\u1ef9 thu\u1eadt \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Baidu c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u trang web m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, hi\u1ec3u n\u1ed9i dung tr\u00ean trang web \u0111\u00f3, v\u00e0 \u0111\u01b0a n\u00f3 v\u00e0o h\u1ec7 th\u1ed1ng ch\u1ec9 m\u1ee5c (index), t\u1eeb \u0111\u00f3 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c b\u01b0\u1edbc t<\/p>\n

\u0110\u1ecdc th\u00eam C\u00e1ch ch\u1ecdn ch\u1ee7 \u0111\u1ec1 WordPress ph\u00f9 h\u1ee3p: H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n t\u1eeb nhu c\u1ea7u \u0111\u1ebfn tri\u1ec3n khai<\/a>\u3002<\/p>\n\n\n\n\n

C\u1ea5u tr\u00fac URL v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/h3>\n\n\n\n

URL n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 mang t\u00ednh ng\u1eef ngh\u0129a, c\u1ed1 g\u1eafng bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ch\u1eef c\u00e1i b\u1ea3n ng\u1eef ho\u1eb7c t\u1eeb ti\u1ebfng Anh. Tr\u00e1nh s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u tham s\u1ed1 d\u00e0i ho\u1eb7c ID d\u1ea1ng s\u1ed1. C\u1ea5u tr\u00fac li\u00ean k\u1ebft n\u1ed9i b\u1ed9 h\u1ee3p l\u00fd gi\u1ed1ng nh\u01b0 h\u1ec7 th\u1ed1ng m\u1ea1ch m\u00e1u c\u1ee7a trang web, gi\u00fap truy\u1ec1n t\u1ea3i \u0111\u00fang m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u1eebng trang v\u00e0 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (nh\u01b0 robot) \u0111\u1ebfn nh\u1eefng n\u1ed9i dung s\u00e2u h\u01a1n tr\u00ean trang web. Vi\u1ec7c x\u00e2y d\u1ef1ng menu \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng, \u0111\u01b0\u1eddng d\u1eabn (breadcrumb) v\u00e0 c\u00e1c li\u00ean k\u1ebft li\u00ean quan \u0111\u1ebfn n\u1ed9i dung l\u00e0 nh\u1eefng bi\u1ec7n ph\u00e1p quan<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 th\u00edch \u1ee9ng di \u0111\u1ed9ng<\/h3>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Baidu \u0111\u00e3 ch\u00ednh th\u1ee9c xem x\u00e9t t\u1ed1c \u0111\u1ed9 trang web trong qu\u00e1 tr\u00ecnh x\u1ebfp h\u1ea1ng. C\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a bao g\u1ed3m n\u00e9n h\u00ecnh \u1ea3nh, k\u00edch ho\u1ea1t b\u1ed9 nh\u1edb \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 CDN \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 truy\u1ec1n d\u1eef li\u1ec7u, v\u00e0 gi\u1ea3m b\u1edbt l\u01b0\u1ee3ng m\u00e3 ngu\u1ed3n. \u0110\u1ed3ng th\u1eddi, trang web c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Thi\u1ebft k\u1ebf ph\u1ea3n \u1ee9ng (responsive design) hi\u1ec7n \u0111ang l\u00e0 gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u00ec n\u00f3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t tr\u00ean m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb kh\u00e1c nhau; \u0111\u00e2y c\u0169ng l\u00e0 khuy\u1ebfn ngh\u1ecb c\u1ee7a Baidu.<\/p>\n\n\n\n

Giao th\u1ee9c b\u1ea3o m\u1eadt HTTPS v\u00e0 t\u1ec7p Robots.txt<\/h3>\n\n\n\n

Vi\u1ec7c k\u00edch ho\u1ea1t giao th\u1ee9c b\u1ea3o m\u1eadt HTTPS kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec7n ph\u00e1p \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c Baidu c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web. Ngo\u00e0i ra, vi\u1ec7c c\u1ea5u h\u00ecnh file Robots.txt m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c s\u1ebd gi\u00fap tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Baidu bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng trang n\u00e0o \u0111\u01b0\u1ee3c ph\u00e9p truy c\u1eadp v\u00e0 nh\u1eefng trang n\u00e0o c\u1ea7n tr\u00e1nh, t\u1eeb \u0111\u00f3 ng\u0103n ch\u1eb7n vi\u1ec7c l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean v\u00e0 gi\u00fap b\u1ea3o v\u1ec7 n\u1ed9i dung nh\u1ea1y c\u1ea3m.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/h2>\n\n\n\n

N\u1ed9i dung ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a SEO. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00ecm ki\u1ebfm l\u00fd t\u01b0\u1edfng (MIP) c\u1ee7a Baidu v\u00e0 kinh nghi\u1ec7m t\u1eeb n\u1ec1n t\u1ea3ng Baijiahao \u0111\u00e3 th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 \u01b0u ti\u00ean c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi nh\u1eefng n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 t\u00ednh ch\u1ea5t ch\u00ednh th\u1ed1ng. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c \u0111\u01b0a c\u00e1c t\u1eeb kh\u00f3a v\u00e0o b\u00e0i vi\u1ebft, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng c\u1ee7a gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9 s\u00e2u s\u1eafc<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung<\/h3>\n\n\n\n

Nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng c\u00e1c t\u1eeb kh\u00f3a l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh t\u1ea1o ra n\u1ed9i dung. C\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 \u201cBaidu Keyword Planner\u201d \u0111\u1ec3 khai th\u00e1c \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i t\u1eeb kh\u00f3a nh\u01b0 t\u1eeb kh\u00f3a ch\u00ednh, t\u1eeb kh\u00f3a d\u00e0i \u0111u\u00f4i, v\u00e0 c\u00e1c t\u1eeb kh\u00f3a th\u1ec3 hi\u1ec7n c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd. K\u1ebf ho\u1ea1ch n\u1ed9i dung n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ch\u1ee7 \u0111\u1ec1 tr\u1ecdng t\u00e2m, t\u1ea1o ra m\u1ed9t ma tr\u1eadn n\u1ed9i dung \u0111a d\u1ea1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn c\u1ee7a trang<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh SEO: Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n ch\u1ec9nh t\u1eeb c\u1ea5p \u0111\u1ed9 s\u01a1 b\u1ed9 \u0111\u1ebfn n\u00e2ng cao<\/a>\u3002<\/p>\n\n\n\n\n

Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ea7n ph\u1ea3i mang t\u00ednh s\u00e1ng t\u1ea1o, chi ti\u1ebft v\u00e0 h\u1eefu \u00edch. N\u00f3 c\u1ea7n tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n. C\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung ph\u1ea3i c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, c\u00e1c \u0111o\u1ea1n v\u0103n ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e2n chia m\u1ed9t c\u00e1ch r\u1ea1ch r\u00f2i; vi\u1ec7c s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 nh\u1ecf, danh s\u00e1ch v\u00e0 ch\u1eef in \u0111\u1eadm s\u1ebd gi\u00fap t\u0103ng t\u00ednh d\u1ec5 \u0111\u1ecdc. \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean b\u1eb1ng c\u00e1ch \u0111\u0103ng t\u1ea3i tin t\u1ee9c, b\u00e1o c\u00e1o ng\u00e0nh ho\u1eb7c s\u1eeda \u0111\u1ed5i c\u00e1c b\u00e0i vi\u1ebft c\u0169 \u0111\u1ec3 gi\u1eef cho trang web lu\u00f4n ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c.<\/p>\n\n\n\n

B\u1ed1 c\u1ee5c ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 t\u1eeb kh\u00f3a<\/h3>\n\n\n\n

Th\u1ebb ti\u00eau \u0111\u1ec1 (Title Tag) l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung; n\u00f3 c\u1ea7n ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang, ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 ph\u1ea3i th\u1eadt h\u1ea5p d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc. Th\u1ebb m\u00f4 t\u1ea3 (Meta Description) d\u00f9 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web, nh\u01b0ng l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o trang; v\u00ec v\u1eady n\u1ed9i dung m\u00f4 t\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch s\u00fac t\u00edch v\u00e0 n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung. C\u00e1c t\u1eeb kh\u00f3a n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong v\u0103n b\u1ea3n, thu\u1ed9c t\u00ednh ALT c\u1ee7a h\u00ecnh \u1ea3nh, v\u00e0 c\u00e1c th\u1ebb H (H1, H2, H3, v.v.), tr\u00e1nh vi\u1ec7c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a c\u00f9ng m\u1ed9t l\u00fac \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u01b0\u1ee3c<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a ngo\u00e0i trang web v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9 uy t\u00edn<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a ngo\u00e0i trang web (off-site optimization) ch\u1ee7 y\u1ebfu bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft t\u1eeb b\u00ean ngo\u00e0i (backlinks) v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand exposure), v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady cho trang web. Baidu coi c\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang web c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao kh\u00e1c nh\u01b0 l\u00e0 nh\u1eefng \u201cphi\u1ebfu b\u1ea7u\u201d th\u1ec3 hi\u1ec7n gi\u00e1 tr<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft b\u00ean ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng cao<\/h3>\n\n\n\n

Tr\u1ecdng t\u00e2m c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i (backlinks) n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ed1 l\u01b0\u1ee3ng. H\u00e3y \u01b0u ti\u00ean thu th\u1eadp li\u00ean k\u1ebft t\u1eeb c\u00e1c trang web c\u00f3 uy t\u00edn trong ng\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c trang web c\u1ed5ng th\u00f4ng tin ng\u00e0nh, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng, trang web c\u1ee7a c\u01a1 quan ch\u00ednh ph\u1ee7, v.v. Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb (nh\u01b0 c\u00e1c b\u00e1o c\u00e1o ch\u00ednh th\u1ee9c, nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng, c\u00f4ng c\u1ee5 h\u1eefu \u00edch) l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1eed c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh th\u1ee9c kh\u00e1c nh\u01b0 vi\u1ebft b\u00e0i tr\u00ean blog c\u1ee7a ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c h\u1ee3p t\u00e1c cung c\u1ea5p t\u00e0i<\/p>\n\n\n\n

Vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

Ngay c\u1ea3 khi kh\u00f4ng c\u00f3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp, nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng c\u0169ng c\u00f3 th\u1ec3 g\u1eedi \u0111i t\u00edn hi\u1ec7u uy t\u00edn \u0111\u1ebfn Baidu. Vi\u1ec7c v\u1eadn h\u00e0nh t\u00edch c\u1ef1c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Weibo, WeChat Official Accounts, Zhihu, di\u1ec5n \u0111\u00e0n ng\u00e0nh ngh\u1ec1, v.v., kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 c\u00f2n gi\u00e1n ti\u1ebfp n\u00e2ng cao uy t\u00edn t\u1ed5ng th\u1ec3 c\u1ee7a trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

SEO \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ec7 th\u1ed1ng Baidu<\/h3>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u1ef1c t\u1ebf, vi\u1ec7c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Baidu Maps (B\u1ea3n \u0111\u1ed3 Baidu), Baidu Zhidao (C\u00e2u h\u1ecfi v\u00e0 Tr\u1ea3 l\u1eddi Baidu), Baidu Tieba (Di\u1ec5n \u0111\u00e0n Baidu), v\u00e0 Baidu Baike (B\u00e1ch khoa to\u00e0n th\u01b0 Baidu) l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng. C\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin tr\u00ean Baidu Maps lu\u00f4n ch\u00ednh x\u00e1c v\u00e0 kh\u00f4ng c\u00f3 sai s\u00f3t; t\u00edch c\u1ef1c cung c\u1ea5p nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi chuy\u00ean nghi\u1ec7p tr\u00ean Baidu Zhidao; v\u00e0 th\u01b0\u1eddng xuy\u00ean t\u1ea1o m\u1edbi ho\u1eb7c c\u1eadp nh\u1eadt c\u00e1c m\u1ee5c trong Baidu Baike. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y s\u1ebd gi\u00fap n\u00e2ng cao \u0111<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh t\u1ed1i \u01b0u h\u00f3a SEO Google: Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm tr\u00ean Google<\/a>\u3002<\/p>\n\n\n\n\n

Gi\u00e1m s\u00e1t d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c<\/h2>\n\n\n\n

SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh mang t\u00ednh ch\u1ea5t \u0111\u1ed9ng v\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c. Ch\u1ec9 b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

C\u00e1c \u0111i\u1ec3m gi\u00e1m s\u00e1t d\u1eef li\u1ec7u quan tr\u1ecdng bao g\u1ed3m: s\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh, l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn trang web (s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Baidu Search Resource Platform v\u00e0 Google Analytics), s\u1ef1 thay \u0111\u1ed5i v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c, t\u00ecnh h\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c trang web kh\u00e1c (page scraping), s\u01a1 \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c li\u00ean k\u1ebft ngo\u00e0i (external links), v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng. Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ecbnh k\u1ef3 c\u00e1c d\u1eef li\u1ec7u n\u00e0y gi\u00fap ph\u00e1t hi\u1ec7n ra c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng trang c\u00f3 th\u1ee9 h\u1ea1ng nh\u01b0ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t truy c\u1eadp, ho\u1eb7c nh\u1eefng n\u1ed9i dung nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft ngo\u00e0i, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng n\u01a1i mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu l\u00e0 m\u1ed9t d\u1ef1 \u00e1n t\u1ed5ng h\u1ee3p k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7, n\u1ed9i dung, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng b\u00ean ngo\u00e0i. Tr\u1ecdng t\u00e2m c\u1ee7a n\u00f3 l\u00e0 tu\u00e2n theo nguy\u00ean t\u1eafc \u201cng\u01b0\u1eddi d\u00f9ng l\u00e0 tr\u00ean h\u1ebft\u201d. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u1eefng ch\u1eafc, li\u00ean t\u1ee5c s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i \u0111\u00e1ng tin c\u1eady v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, trang web c\u00f3 th\u1ec3 d\u1ea7n n\u00e2ng cao m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb v\u00e0 uy t\u00edn trong h\u1ec7 sinh th\u00e1i c\u1ee7a Baidu. Kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng t\u1eaft n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng trong SEO; ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n lu\u00f4n theo d\u00f5i s\u00e1t sao nh\u1eefng thay \u0111\u1ed5i trong thu\u1eadt to\u00e1n c\u1ee7a Baidu v\u00e0 \u0111\u1eb7t vi\u1ec7c mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u, t\u1eeb \u0111\u00f3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf l\u00e2u d\u00e0i v\u00e0 \u1ed5n \u0111\u1ecbnh trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa SEO c\u1ee7a Baidu v\u00e0 SEO c\u1ee7a Google l\u00e0 g\u00ec?<\/h3>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh n\u1eb1m \u1edf thu\u1eadt to\u00e1n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, h\u1ec7 sinh th\u00e1i v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a li\u00ean quan \u0111\u1ebfn ch\u00fang. Baidu \u0111\u1eb7t nhi\u1ec1u tr\u1ecdng t\u00e2m h\u01a1n v\u00e0o vi\u1ec7c x\u00e1c minh li\u1ec7u trang web c\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd theo quy \u0111\u1ecbnh hay kh\u00f4ng, li\u1ec7u m\u00e1y ch\u1ee7 c\u00f3 \u0111\u1eb7t t\u1ea1i Trung Qu\u1ed1c hay kh\u00f4ng, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, c\u0169ng nh\u01b0 \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m do ch\u00ednh Baidu ph\u00e1t tri\u1ec3n (nh\u01b0 Baijiahao, Baidu Baike). C\u00e1ch Baidu hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a c\u00e1c t\u1eeb ti\u1ebfng Trung, s\u1ef1 \u01b0a th\u00edch \u0111\u1ed1i v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, v\u00e0 c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft ngo\u00e0i c\u0169ng kh\u00e1c v\u1edbi Google. Ngo\u00e0i ra, n\u1ec1n t\u1ea3ng t\u00e0i nguy\u00ean t\u00ecm ki\u1ebfm c\u1ee7a Baidu l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 n\u1ed9p v\u00e0 theo d\u00f5i d\u1eef li\u1ec7u<\/p>\n\n\n\n

Trang web m\u1edbi c\u1ea7n bao l\u00e2u \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng tr\u00ean Baidu?<\/h3>\n\n\n\n

C\u00e1c trang web m\u1edbi th\u01b0\u1eddng ph\u1ea3i tr\u1ea3i qua m\u1ed9t \u201cgiai \u0111o\u1ea1n th\u1eed nghi\u1ec7m\u201d ho\u1eb7c giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1, k\u00e9o d\u00e0i t\u1eeb v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i th\u00e1ng. Trong th\u1eddi gian n\u00e0y, Baidu s\u1ebd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, t\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt, \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a trang web, c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c li\u00ean k\u1ebft ngo\u00e0i (backlinks). Vi\u1ec7c ki\u00ean tr\u00ec \u0111\u0103ng t\u1ea3i n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ed3ng th\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 h\u1ee3p ph\u00e1p b\u00ean ngo\u00e0i trang web, s\u1ebd gi\u00fap trang web v\u01b0\u1ee3t qua giai \u0111o\u1ea1n n\u00e0y m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh v\u00e0 nhanh ch\u00f3ng gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng ban \u0111\u1ea7u.<\/p>\n\n\n\n

Vi\u1ec7c c\u1eadp nh\u1eadt giao di\u1ec7n trang web c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Baidu (SEO) kh\u00f4ng?<\/h3>\n\n\n\n

N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u00fang c\u00e1ch, t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn. Vi\u1ec7c c\u1eadp nh\u1eadt trang web m\u1ed9t c\u00e1ch kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 \u0111\u1ecba ch\u1ec9 URL c\u1ee7a c\u00e1c trang, m\u1ea5t d\u1eef li\u1ec7u n\u1ed9i dung, v\u00e0 l\u00e0m r\u1ed1i lo\u1ea1n c\u1ea5u tr\u00fac trang web, t\u1eeb \u0111\u00f3 g\u00e2y ra s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 th\u1ee9 h\u1ea1ng trang web v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp. Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh c\u1eadp nh\u1eadt, c\u1ea7n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch SEO chi ti\u1ebft, bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng l\u1ec7nh chuy\u1ec3n h\u01b0\u1edbng 301 \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c URL c\u0169 m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p, c\u1eadp nh\u1eadt s\u01a1 \u0111\u1ed3 trang web (site map) v\u00e0 g\u1eedi n\u00f3 \u0111\u1ebfn Baidu, \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 n\u1ed9i dung quan tr\u1ecdng \u0111\u1ec1u \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, \u0111\u1ed3ng th\u1eddi theo d\u00f5i ch\u1eb7t ch\u1ebd d\u1eef li\u1ec7u ch\u1ec9 m\u1ee5c v\u00e0 th\u1ee9 h\u1ea1ng tr<\/p>\n\n\n\n

Nh\u1eefng ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm t\u00e0i nguy\u00ean Baidu bao g\u1ed3m:<\/h3>\n\n\n\n

N\u1ec1n t\u1ea3ng t\u00e0i nguy\u00ean t\u00ecm ki\u1ebfm c\u1ee7a Baidu l\u00e0 k\u00eanh giao ti\u1ebfp ch\u00ednh gi\u1eefa c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean trang web v\u00e0 Baidu. C\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh bao g\u1ed3m: n\u1ed9p d\u1eef li\u1ec7u trang web (nh\u01b0 s\u01a1 \u0111\u1ed3 trang web \u2013 Sitemap, c\u00e1c li\u00ean k\u1ebft h\u1ecfng \u2013 dead links), xem s\u1ed1 l\u01b0\u1ee3ng trang web \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c tr\u00ean Baidu, t\u1ea7n su\u1ea5t thu th\u1eadp d\u1eef li\u1ec7u, d\u1eef li\u1ec7u t\u1eeb c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u1eadn th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c t\u1eeb Baidu c\u0169ng nh\u01b0 c\u1ea3nh b\u00e1o v\u1ec1 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201cCh\u1ea9n \u0111o\u00e1n thu th\u1eadp d\u1eef li\u1ec7u\u201d \u0111\u1ec3 ki\u1ec3m tra qu\u00e1 tr\u00ecnh truy c\u1eadp c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u (spider), c\u0169ng nh\u01b0 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn b\u1ea3o m\u1eadt ho\u1eb7c h\u00e0nh vi gian l\u1eadn c\u00f3 th\u1ec3 x\u1ea3y ra tr\u00ean trang web.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Baidu. B\u00e0i vi\u1ebft nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 l\u1ed9 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u1ef1 nhi\u00ean tr\u00ean Baidu t\u1eeb nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt c\u1ee7a trang web, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, x\u00e2y d\u1ef1ng uy t\u00edn b\u00ean ngo\u00e0i trang web<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[368],"knowledge_category":[473],"class_list":["post-12378387","knowledge_post","type-knowledge_post","status-publish","hentry","tag-seo-optimization","knowledge_category-seo"],"acf":{"site_seo_keywords":"\u767e\u5ea6SEO\u4f18\u5316,SEO\u6838\u5fc3\u539f\u5219,\u7f51\u7ad9\u7ed3\u6784\u4f18\u5316,\u5185\u5bb9\u521b\u4f5c\u7b56\u7565,\u9ad8\u8d28\u91cf\u5916\u94fe\u5efa\u8bbe,SEO\u6570\u636e\u76d1\u63a7,\u79fb\u52a8\u9002\u914d\u4f18\u5316,\u672c\u5730\u5316SEO\u7b56\u7565"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12378387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12378387\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12378387"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12378387"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12378387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}