{"id":12382604,"date":"2026-03-27T09:40:41","date_gmt":"2026-03-27T01:40:41","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e6%8e%8c%e6%8f%a1%e8%bf%99%e4%ba%9bseo%e4%bc%98%e5%8c%96%e6%a0%b8%e5%bf%83%e6%8a%80%e6%9c%af%ef%bc%8c%e6%98%be%e8%91%97%e6%8f%90%e5%8d%87%e7%bd%91%e7%ab%99%e5%9c%a8%e6%90%9c%e7%b4%a2%e5%bc%95\/"},"modified":"2026-03-27T09:44:30","modified_gmt":"2026-03-27T01:44:30","slug":"master-seo-optimization-core-techniques-improve-search-engine-ranking","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/master-seo-optimization-core-techniques-improve-search-engine-ranking\/","title":{"rendered":"N\u1eafm v\u1eefng nh\u1eefng c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i t\u1ed1i \u01b0u h\u00f3a SEO n\u00e0y, c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 th\u1ee9 h\u1ea1ng website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00f4ng ngh\u1ec7 s\u1ed1, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web (SEO \u2013 Search Engine Optimization) l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 m\u1ed9t trang web c\u00f3 th\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c v\u00e0 mi\u1ec5n ph\u00ed. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean, m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c k\u1ef9 thu\u1eadt c\u00f3 h\u1ec7 th\u1ed1ng, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ch\u00ednh x\u00e1c, trang web c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u \u00e1i t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 chi\u1ebfm v\u1ecb tr\u00ed t\u1ed1t trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i gi\u00e1 tr\u1ecb kinh doanh.<\/p>\n\n\n\n

\u7406\u89e3\u641c\u7d22\u5f15\u64ce\u4e0e\u7f51\u7ad9\u6536\u5f55<\/h2>\n\n\n\n

\u0110\u1ec3 m\u1ed9t trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00f3 ph\u1ea3i ph\u00e1t hi\u1ec7n ra trang web c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung tr\u00ean trang web \u0111\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh tu\u1ea7n t\u1ef1 bao g\u1ed3m c\u00e1c b\u01b0\u1edbc: thu th\u1eadp d\u1eef li\u1ec7u (crawling), l\u1eadp ch\u1ec9 m\u1ee5c (indexing), v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 x\u1ebf<\/p>\n\n\n\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u (crawled) m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i.<\/h3>\n\n\n\n

C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201crobot\u201d \u0111\u1ec3 \u201cdi chuy\u1ec3n\u201d tr\u00ean internet, nh\u1eb1m ph\u00e1t hi\u1ec7n v\u00e0 t\u1ea3i xu\u1ed1ng n\u1ed9i dung c\u00e1c trang web. N\u1ebfu m\u1ed9t trang web g\u1eb7p ph\u1ea3i nh\u1eefng tr\u1edf ng\u1ea1i k\u1ef9 thu\u1eadt ng\u0103n c\u1ea3n robot truy c\u1eadp, th\u00ec m\u1ecdi n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a sau n\u00e0y s\u1ebd tr\u1edf n\u00ean v\u00f4 \u00edch. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ec7p robots.txt c\u1ee7a trang web kh\u00f4ng ch\u1eb7n sai c\u00e1c trang quan tr\u1ecdng; b\u1ea3n \u0111\u1ed3 trang web (sitemap.xml) \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 g\u1eedi \u0111\u1ebfn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm; \u0111\u1ed3ng th\u1eddi trang web kh\u00f4ng s\u1eed d\u1ee5ng nh\u1eefng framework JavaScript ph\u1ee9c t\u1ea1p l\u00e0m c\u1ea3n tr\u1edf vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a robot.<\/p>\n

\u0110\u1ecdc th\u00eam Nguy\u00ean l\u00fd c\u1ed1t l\u00f5i c\u1ee7a t\u1ed1i \u01b0u h\u00f3a SEO: T\u1eeb t\u1ed1i \u01b0u h\u00f3a c\u01a1 b\u1ea3n trong trang \u0111\u1ebfn b\u1ed1 c\u1ee5c chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao<\/a>\u3002<\/p>\n\n\n\n\n

Theo d\u00f5i ch\u1ec9 m\u1ee5c v\u00e0 hi\u1ec3u bi\u1ebft s\u01a1 b\u1ed9<\/h3>\n\n\n\n

Sau khi thu th\u1eadp n\u1ed9i dung t\u1eeb c\u00e1c trang web, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd ph\u00e2n t\u00edch m\u00e3 ngu\u1ed3n c\u1ee7a trang \u0111\u00f3, tr\u00edch xu\u1ea5t n\u1ed9i dung v\u0103n b\u1ea3n, thu\u1ed9c t\u00ednh alt c\u1ee7a h\u00ecnh \u1ea3nh, c\u00e1c li\u00ean k\u1ebft, v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c, sau \u0111\u00f3 l\u01b0u tr\u1eef nh\u1eefng d\u1eef li\u1ec7u n\u00e0y v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0111\u00e1nh ch\u1ec9 m\u1ee5c\u201d (indexing). M\u1ed9t trang web ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u1ebfu n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh ch\u1ec9 m\u1ee5c. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra tr\u1ea1ng th\u00e1i \u0111\u00e1nh ch\u1ec9 m\u1ee5c c\u1ee7a trang web m\u00ecnh th\u00f4ng qua c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web do c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cung c\u1ea5p, v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi nh\u1eefng trang \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh ch\u1ec9 m\u1ee5c. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd thu th\u1eadp th\u00f4ng tin nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, c\u1ea5u tr\u00fac n\u1ed9i dung v\u0103n b\u1ea3n c\u1ee7a trang \u0111\u1ec3 hi\u1ec3u r\u00f5 ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a trang \u0111\u00f3.<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

C\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a n\u1ed9i b\u1ed9 trang web c\u1ed1t l\u00f5i<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a n\u1ed9i b\u1ed9 trang web (On-Page Optimization \u2013 SEO) l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n c\u1ee7a c\u00f4ng t\u00e1c SEO, v\u00e0 ho\u00e0n to\u00e0n n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu trang web. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1ch trang web \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed trang web (Keyword Research and Page Positioning)<\/h3>\n\n\n\n

B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 n\u00e0o \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng c\u00e1c t\u1eeb kh\u00f3a. B\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u00ecm ra nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 c\u1ee7a m\u00ecnh, c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1eeba ph\u1ea3i. Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n l\u00e0 \u201cm\u1ed9t trang web, m\u1ed9t t\u1eeb kh\u00f3a ch\u00ednh\u201d. M\u1ed7i trang web n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u00f5 r\u00e0ng v\u00e0 m\u1ed9t t\u1eeb kh\u00f3a ch\u00ednh, tr\u00e1nh t\u00ecnh tr\u1ea1ng n\u1ed9i dung b\u1ecb ph\u00e2n t\u00e1n. C\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (t\u1ee9c nh\u1eefng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 h\u01a1n, d\u00e0i h\u01a1n) c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p h\u01a1n nh\u01b0ng m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng r\u00f5 r\u00e0ng h\u01a1n, do \u0111\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng cao h\u01a1n; v\u00ec v\u1eady ch\u00fang kh\u00f4ng n\u00ean b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a c\u00f3 ch\u1ecdn l\u1ecdc c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang web<\/h3>\n\n\n\n

Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a trang web, c\u1ea7n ph\u1ea3i \u0111\u01b0a ch\u00fang v\u00e0o nh\u1eefng v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. Th\u1ebb ti\u00eau \u0111\u1ec1 (Title Tag) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t tr\u00ean trang; n\u00f3 n\u00ean ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n trong kho\u1ea3ng 60 k\u00fd t\u1ef1. M\u1eb7c d\u00f9 th\u1ebb m\u00f4 t\u1ea3 (Meta Description) kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web, nh\u01b0ng n\u00f3 l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o trang; v\u00ec v\u1eady b\u1ea1n n\u00ean vi\u1ebft m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u00e0 bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. N\u1ed9i dung ch\u00ednh c\u1ee7a trang c\u1ea7n ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e2u s\u1eafc, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a c\u00f9ng c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 t\u1eeb li\u00ean quan m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 nh\u01b0 H1, H2, H3 \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u1ea5u tr\u00fac n\u1ed9i dung m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, v\u00e0 \u0111\u1eebng qu\u00ean m\u00f4 t\u1ea3 n\u1ed9i dung h\u00ecnh \u1ea3nh trong thu\u1ed9c t\u00ednh alt c\u1ee7a ch\u00fang.<\/p>\n\n\n\n

C\u1ea5u tr\u00fac website v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/h3>\n\n\n\n

M\u1ed9t c\u1ea5u tr\u00fac trang web c\u00f3 logic r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nguy\u00ean t\u1eafc \u201cflat\u201d (kh\u00f4ng c\u00f3 nhi\u1ec1u c\u1ea5p \u0111\u1ed9 ph\u1ee9c t\u1ea1p) s\u1ebd gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u1eebng trang web. C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (internal links) \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng \u201cm\u1ea1ch m\u00e1u\u201d k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c trang trong trang web, gi\u00fap ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n d\u1ec5 d\u00e0ng gi\u1eefa c\u00e1c trang v\u00e0 c\u0169ng cho th\u1ea5y m\u1ed1i quan h\u1ec7 gi\u1eefa ch\u00fang v\u1edbi nhau. Vi\u1ec7c s\u1eed d\u1ee5ng v\u0103n b\u1ea3n m\u00f4 t\u1ea3 chi ti\u1ebft (descriptive anchor text) trong c\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 tr\u1ecf \u0111\u1ebfn c\u00e1c trang quan tr\u1ecdng kh\u00e1c tr\u00ean trang web c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u1ee7a nh\u1eefng trang \u0111\u00f3, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea5u<\/p>\n

\u0110\u1ecdc th\u00eam N\u1eafm v\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i t\u1ed1i \u01b0u h\u00f3a SEO: H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 k\u1ef9 thu\u1eadt th\u1ef1c t\u1ebf \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng trang web<\/a>\u3002<\/p>\n\n\n\n\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ngo\u00e0i trang web quan tr\u1ecdng<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a ngo\u00e0i trang web (off-site optimization) ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft t\u1eeb b\u00ean ngo\u00e0i; \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a m\u1ed9t trang web. N\u00f3 gi\u1ed1ng nh\u01b0 nh\u1eefng \u201cphi\u1ebfu b\u1ea7u \u0111\u1ed3ng \u00fd\u201d m<\/p>\n\n\n\n

Thu th\u1eadp li\u00ean k\u1ebft b\u00ean ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng cao<\/h3>\n\n\n\n

C\u00e1c li\u00ean k\u1ebft ngo\u00e0i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb nh\u1eefng trang web c\u00f3 uy t\u00edn l\u1edbn trong l\u0129nh v\u1ef1c li\u00ean quan. C\u00e1ch \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng li\u00ean k\u1ebft n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ea1o ra n\u1ed9i dung g\u1ed1c c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 d\u1ec5 \u0111\u01b0\u1ee3c chia s\u1ebb (ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00ean c\u1ee9u s\u00e2u, bi\u1ec3u \u0111\u1ed3 th\u00f4ng tin, c\u00f4ng c\u1ee5 h\u1eefu \u00edch), t\u1eeb \u0111\u00f3 thu h\u00fat s\u1ef1 tr\u00edch d\u1eabn v\u00e0 \u0111\u1eb7t li\u00ean k\u1ebft t\u1eeb c\u00e1c trang web kh\u00e1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ch\u00fang m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ee3p t\u00e1c trong ng\u00e0nh, vi\u1ebft blog v\u1edbi t\u01b0 c\u00e1ch kh\u00e1ch m\u1eddi, ho\u1eb7c s\u1eeda ch\u1eefa c\u00e1c li\u00ean k\u1ebft kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng (ph\u01b0\u01a1ng ph\u00e1p \u201cwhite hat\u201d). Tuy nhi\u00ean, b\u1ea1n n\u00ean tr\u00e1nh mua li\u00ean k\u1ebft ho\u1eb7c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u201cblack hat\u201d nh\u01b0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft gi\u1ea3 m\u1ea1o (link farm), v\u00ec nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn trang web c\u1ee7a b\u1ea1n b\u1ecb c\u00e1c c\u00f4ng c\u1ee5 t<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0 l\u01b0\u1ee3t th\u00edch tr\u00ean Facebook, l\u01b0\u1ee3t retweet tr\u00ean Twitter) kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web, ch\u00fang c\u00f3 th\u1ec3 gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u1ed9i dung, t\u1eeb \u0111\u00f3 gi\u00e1n ti\u1ebfp thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft t\u1ef1 nhi\u00ean v\u00e0 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat l\u01b0\u1ee3ng l\u1edbn l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0 li\u00ean k\u1ebft t\u1ef1 nhi\u00ean. Do \u0111\u00f3, vi\u1ec7c tham gia t\u00edch c\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong c\u00f4ng t\u00e1c SEO.<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (User Experience \u2013 UX) v\u00e0 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search Engine Optimization \u2013 SEO)<\/h2>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm hi\u1ec7n \u0111\u1ea1i l\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t. Do \u0111\u00f3, m\u1ecdi n\u1ed7 l\u1ef1c trong l\u0129nh v\u1ef1c SEO cu\u1ed1i c\u00f9ng \u0111\u1ec1u n\u00ean nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u n\u0103ng<\/h3>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm coi t\u1ed1c \u0111\u1ed9 trang l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng c\u1ee7a trang web. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trang web b\u1eb1ng c\u00e1ch n\u00e9n h\u00ecnh \u1ea3nh, b\u1eadt ch\u1ee9c n\u0103ng l\u01b0u tr\u1eef \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t, s\u1eed d\u1ee5ng m\u1ea1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung (CDN), gi\u1ea3m s\u1ed1 l\u1ea7n chuy\u1ec3n h\u01b0\u1edbng (redirect) v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u00e3 ngu\u1ed3n. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 PageSpeed Insights \u0111\u1ec3 ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 trang web v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n

Th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng<\/h3>\n\n\n\n

Khi t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00e1c trang web c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nguy\u00ean t\u1eafc ph\u1ea3n \u1ee9ng (responsive design) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb kh\u00e1c nhau. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u1eddng \u01b0u ti\u00ean l\u1eadp ch\u1ec9 m\u1ee5c phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a trang web. C\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c tr\u00ean trang (ch\u1eb3ng h\u1ea1n nh\u01b0 n\u00fat b\u1ea5m) c\u1ea7n c\u00f3 k\u00edch th\u01b0\u1edbc v\u1eeba ph\u1ea3i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng ch\u00fang tr\u00ean m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng. S\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean n<\/p>\n

\u0110\u1ecdc th\u00eam N\u1eafm v\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO to\u00e0n di\u1ec7n: H\u01b0\u1edbng d\u1eabn c\u1ed1t l\u00f5i t\u1eeb l\u00fd thuy\u1ebft \u0111\u1ebfn th\u1ef1c chi\u1ebfn<\/a>\u3002<\/p>\n\n\n\n\n

Ch\u1ec9 s\u1ed1 Ch\u1ea5t l\u01b0\u1ee3ng N\u1ed9i dung v\u00e0 M\u1ee9c \u0111\u1ed9 Tham gia c\u1ee7a Ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o, v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc, chia s\u1ebb, th\u1eadm ch\u00ed quay tr\u1edf l\u1ea1i trang web. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (search engines) s\u1ebd quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang (bounce rate), th\u1eddi gian \u1edf l\u1ea1i trang (page dwell time), t\u1ef7 l\u1ec7 nh\u1ea5p (click-through rate), v.v., nh\u01b0 nh\u1eefng th\u00f4ng tin gi\u00e1n ti\u1ebfp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. Do \u0111\u00f3, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u<\/p>\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

SEO (T\u1ed1i \u01b0u h\u00f3a T\u00ecm ki\u1ebfm) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u1ef9 thu\u1eadt, n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Qu\u00e1 tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Tr\u1ecdng t\u00e2m c\u1ee7a SEO l\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u1ea5u tr\u00fac trang web r\u00f5 r\u00e0ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t ch\u1ee7 \u0111\u1ec1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng uy t\u00edn cho trang web th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft t\u1eeb b\u00ean ngo\u00e0i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y l\u00e0 mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm nhanh h\u01a1n, th\u00e2n thi\u1ec7n h\u01a1n v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n. Ch\u1ec9 b\u1eb1ng c\u00e1ch n\u1eafm v\u1eefng nh\u1eefng k\u1ef9 thu\u1eadt c\u1ed1t l\u00f5i v\u00e0 li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 t\u1eebng b\u01b0\u1edbc n\u00e2ng cao \u0111\u1ed9 hi\u1ec3n th\u1ecb v\u00e0 th\u1ee9 h\u1ea1ng c\u1ee7a trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u1ed5n \u0111\u1ecbnh v\u00e0 ch<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

Trang web m\u1edbi s\u1ebd m\u1ea5t bao l\u00e2u \u0111\u1ec3 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm?<\/h3>\n\n\n\n

\u0110\u1ed1i v\u1edbi m\u1ed9t trang web m\u1edbi, th\u01b0\u1eddng m\u1ea5t t\u1eeb 3 \u0111\u1ebfn 6 th\u00e1ng, ho\u1eb7c th\u1eadm ch\u00ed l\u00e2u h\u01a1n, m\u1edbi b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u1ed5n \u0111\u1ecbnh t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi v\u00ec c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ea7n th\u1eddi gian \u0111\u1ec3 ph\u00e1t hi\u1ec7n, thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a trang web m\u1edbi. Vi\u1ec7c ki\u00ean tr\u00ec \u0111\u0103ng t\u1ea3i n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 b\u00ean ngo\u00e0i trang web m\u1ed9t c\u00e1ch tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n

M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a c\u00f3 c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng kh\u00f4ng?<\/h3>\n\n\n\n

\u0110\u1ed9 t\u1eadp trung t\u1eeb kh\u00f3a, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng, \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 t\u1ea7m quan tr\u1ecdng. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec7n \u0111\u1ea1i quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn t\u00ednh t\u1ef1 nhi\u00ean, m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 \u00fd ngh\u0129a ng\u1eef c\u1ea3nh c\u1ee7a n\u1ed9i dung. Vi\u1ec7c c\u1ed1 t\u00ecnh ch\u00e8n th\u00eam t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch th\u00e1i qu\u00e1 c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 h\u00e0nh vi gian l\u1eadn, g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web. \u0110\u01b0\u1ee3c khuy\u00ean n\u00ean s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 c\u00e1c t\u1eeb li\u00ean quan m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, m\u01b0\u1ee3t m\u00e0, t\u1eadp trung v\u00e0o vi\u1ec7c bao<\/p>\n\n\n\n

\u7f51\u7ad9\u6539\u7248\u5bf9SEO\u6709\u4ec0\u4e48\u5f71\u54cd\uff1f\u5982\u4f55\u6700\u5c0f\u5316\u8d1f\u9762\u5f71\u54cd\uff1f<\/h3>\n\n\n\n

Khi trang web \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi thay \u0111\u1ed5i c\u1ea5u tr\u00fac URL ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung tr\u00ean quy m\u00f4 l\u1edbn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c, c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c l\u1ec7nh chuy\u1ec3n h\u01b0\u1edbng 301 (301 Redirect) \u0111\u1ec3 truy\u1ec1n \u0111\u00fang \u201ctr\u1ecdng l\u01b0\u1ee3ng\u201d (weight) c\u1ee7a c\u00e1c trang c\u0169 sang c\u00e1c trang m\u1edbi. C\u1ea7n gi\u1eef l\u1ea1i v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1eefng n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, c\u1eadp nh\u1eadt s\u1edbm b\u1ea3n \u0111\u1ed3 trang web (site map), v\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c l\u1ed7i trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 s\u1ef1 bi<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng t\u1ed1i \u01b0u h\u00f3a SEO m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/h3>\n\n\n\n

Tr\u1ecdng t\u00e2m c\u1ee7a SEO cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng n\u1eb1m \u1edf vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 tr\u00ean trang \u201cGoogle My Business\u201d (ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng tr\u00ean Baidu Maps), \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ean, \u0111\u1ecba ch\u1ec9 v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c cung c\u1ea5p ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n. C\u1ea7n k\u1ebft h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0o n\u1ed9i dung trang web, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c tr\u00ean c\u00e1c danh m\u1ee5c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 trang web \u0111\u00e1nh gi\u00e1 nh\u01b0 Yelp, Dianping. Vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft tr\u00edch d\u1eabn t\u1eeb truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c li\u00ean quan c\u0169ng r\u1ea5t h\u1eefu \u00edch.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng c\u00e1c c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i gi\u00fap n\u00e2ng cao th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u1ed9i dung bao g\u1ed3m t\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o trang web \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web, \u0111\u1ebfn x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng cao, c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (nh\u01b0 t\u1ed1c \u0111\u1ed9 trang v\u00e0 t\u00ednh t\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng), cung c\u1ea5p m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n \u0111\u1ec3 trang web c\u00f3 th\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[368,506,524,500,660],"knowledge_category":[473],"class_list":["post-12382604","knowledge_post","type-knowledge_post","status-publish","hentry","tag-seo-optimization","tag-keyword-research","tag-search-engine-ranking","tag-on-site-optimization","tag-website-structure","knowledge_category-seo"],"acf":{"site_seo_keywords":"SEO\u4f18\u5316,\u641c\u7d22\u5f15\u64ce\u6392\u540d,\u7ad9\u5185\u4f18\u5316,\u5916\u90e8\u94fe\u63a5,\u7528\u6237\u4f53\u9a8c,\u5173\u952e\u8bcd\u7814\u7a76,\u79fb\u52a8\u7aef\u53cb\u597d,\u63d0\u5347\u7f51\u7ad9\u6536\u5f55"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12382604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12382604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12382604"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12382604"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12382604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}