{"id":12387992,"date":"2026-04-07T23:15:51","date_gmt":"2026-04-07T15:15:51","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e9%80%9a%e8%bf%87bing-seo%e4%bc%98%e5%8c%96%ef%bc%8c%e8%ae%a9%e6%82%a8%e7%9a%84%e7%bd%91%e7%ab%99%e5%9c%a8%e5%bf%85%e5%ba%94%e6%90%9c%e7%b4%a2%e4%b8%ad%e8%84%b1%e9%a2%96%e8%80%8c%e5%87%ba\/"},"modified":"2026-04-07T23:23:38","modified_gmt":"2026-04-07T15:23:38","slug":"bing-seo-optimization-guide-for-website-ranking","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/vi\/knowledge\/seo\/bing-seo-optimization-guide-for-website-ranking\/","title":{"rendered":"Th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean Bing, trang web c\u1ee7a b\u1ea1n s\u1ebd n\u1ed5i b\u1eadt h\u01a1n trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Bing."},"content":{"rendered":"

Trong h\u1ec7 sinh th\u00e1i c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111a d\u1ea1ng ng\u00e0y nay, Bing \u2013 v\u1edbi v\u1ecb tr\u00ed l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean m\u00e1y t\u00ednh c\u00e1 nh\u00e2n l\u1edbn th\u1ee9 hai th\u1ebf gi\u1edbi \u2013 v\u1eabn s\u1edf h\u1eefu m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3. Nhi\u1ec1u qu\u1ea3n tr\u1ecb vi\u00ean trang web v\u00e0 chuy\u00ean gia SEO t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web cho Google, nh\u01b0ng l\u1ea1i b\u1ecf qua l\u01b0\u1ee3ng truy c\u1eadp ch\u00ednh x\u00e1c v\u00e0 c\u01a1 h\u1ed9i kinh doanh m\u00e0 Bing mang l\u1ea1i. Nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Bing, thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh cho qu\u1ea3n tr\u1ecb vi\u00ean trang web \u0111\u1ec1u kh\u00e1c bi\u1ec7t so v\u1edbi Google; do \u0111\u00f3, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web ri\u00eang bi\u1ec7t cho Bing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1edf r\u1ed9ng ngu\u1ed3n truy c\u1eadp v\u00e0 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa SEO tr\u00ean Bing v\u00e0 Google<\/h2>\n\n\n\n

Vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n v\u1ec1 logic t\u00ecm ki\u1ebfm gi\u1eefa Bing v\u00e0 Google l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3. Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f9 qu\u00e1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a Google tr\u00ean Bing c\u00f3 th\u1ec3 s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c.<\/p>\n\n\n\n

Tr\u1ecdng t\u00e2m thu\u1eadt to\u00e1n kh\u00e1c nhau<\/h3>\n\n\n\n

Algoritme c\u1ee7a Bing \u01b0u ti\u00ean cao h\u01a1n \u0111\u1ed1i v\u1edbi t\u00ednh ch\u1ea5t \u201cch\u00ednh th\u1ed1ng\u201d (authority) c\u1ee7a trang web, \u0111\u1ed9 s\u00e2u n\u1ed9i dung, c\u0169ng nh\u01b0 tu\u1ed5i \u0111\u1eddi v\u00e0 m\u1ee9c \u0111\u1ed9 tin c\u1eady t\u1ed5ng th\u1ec3 c\u1ee7a trang web \u0111\u00f3. Bing xem x\u00e9t nhi\u1ec1u h\u01a1n c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c li\u00ean k\u1ebft v\u00e0 nh\u1eafc \u0111\u1ebfn t\u1eeb Facebook, Twitter, v.v.) so v\u1edbi Google. Trong khi \u0111\u00f3, c\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0 RankBrain c\u1ee7a Google t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c hi\u1ec3u \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u1ecdc th\u00eam T\u1eeb n\u1ed9i dung \u0111\u1ebfn th\u1ee9 h\u1ea1ng: H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 t\u1ed1i \u01b0u h\u00f3a SEO v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao<\/a>\u3002<\/p>\n\n\n\n\n

S\u1ef1 kh\u00e1c bi\u1ec7t trong tr\u1ecdng s\u1ed1 \u0111\u1ed1i v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt<\/h3>\n\n\n\n

Trong l\u0129nh v\u1ef1c SEO k\u1ef9 thu\u1eadt, Bing ph\u1ee5 thu\u1ed9c nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c th\u1ebb meta (meta tags). M\u1ed9t ti\u00eau \u0111\u1ec1 (Title Tag) v\u00e0 m\u00f4 t\u1ea3 (Meta Description) \u0111\u01b0\u1ee3c vi\u1ebft c\u1ea9n th\u1eadn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u01a1n trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Bing so v\u1edbi \u1edf Google. \u0110\u1ed3ng th\u1eddi, Bing r\u1ea5t coi tr\u1ecdng c\u00e1c th\u1ebb d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac h\u00f3a (structured data tags) tr\u00ean trang web; nh\u1eefng th\u1ebb n\u00e0y gi\u00fap Bing hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung trang web.<\/p>\n\n\n

\n\n
\n WordPress Yoast SEO<\/strong>\n
WordPress Yoast SEO, t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f3 chi ph\u00ed b\u1ed5 sung, truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o H\u1ecdc vi\u1ec7n Yoast SEO, h\u1ed7 tr\u1ee3 24\/7: \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Yoast SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c li\u00ean k\u1ebft ngo\u00e0i (external linking strategy)<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 c\u1ea3 hai c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec1u coi tr\u1ecdng c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c (backlinks) c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, nh\u01b0ng Bing c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u201ct\u1ef1 nhi\u00ean\u201d v\u00e0 t\u00ednh li\u00ean quan c\u1ee7a c\u00e1c li\u00ean k\u1ebft \u0111\u00f3. C\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c t\u00ean mi\u1ec1n uy t\u00edn nh\u01b0 .edu, .gov v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn tr\u00ean Bing; tuy nhi\u00ean, Bing c\u0169ng s\u1ebd ph\u00e2n t\u00edch k\u1ef9 h\u01a1n c\u00e1c tr\u01b0\u1eddng h\u1ee3p li\u00ean k\u1ebft b\u1ecb t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c (over-optimized).<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang d\u00e0nh cho Bing<\/h2>\n\n\n\n

N\u1ed9i dung l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u1ed1i v\u1edbi Bing, ch\u00fang ta c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p trong qu\u00e1 tr\u00ecnh t\u1ea1o ra v\u00e0 tr\u00ecnh b\u00e0y n\u1ed9i dung.<\/p>\n\n\n\n

T\u0103ng c\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u00eau \u0111\u1ec1 trang (page title) v\u00e0 m\u00f4 t\u1ea3 meta (meta description).<\/h3>\n\n\n\n

B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i trang web \u0111\u1ec1u c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 duy nh\u1ea5t, ch\u00ednh x\u00e1c v\u00e0 ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh. \u0110\u1ed9 d\u00e0i c\u1ee7a ti\u00eau \u0111\u1ec1 n\u00ean \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n trong kho\u1ea3ng 50\u201360 k\u00fd t\u1ef1 \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Bing. M\u00f4 t\u1ea3 meta (meta description) l\u00e0 \u0111o\u1ea1n v\u0103n ng\u1eafn, d\u1ec5 \u0111\u1ecdc v\u00e0 h\u1ea5p d\u1eabn, trong \u0111\u00f3 c\u1ea7n n\u00eau r\u00f5 c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau; \u0111\u1ed9 d\u00e0i l\u00fd t\u01b0\u1edfng l\u00e0 t\u1eeb 150\u2013160 k\u00fd t\u1ef1. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Bing c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp m\u00f4 t\u1ea3 meta m\u00e0 b\u1ea1n cung c\u1ea5p \u0111\u1ec3 hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, v\u1edbi t\u1ef7 l\u1ec7 cao h\u01a1n nhi\u1ec1u so v\u1edbi Google.<\/p>\n\n\n\n

C\u00e1ch b\u1ed1 tr\u00ed n\u1ed9i dung chi ti\u1ebft v\u00e0 c\u00e1c t\u1eeb kh\u00f3a (Deep Content and Keyword Layout)<\/h3>\n\n\n\n

Bing \u01b0a th\u00edch nh\u1eefng trang web c\u00f3 n\u1ed9i dung chi ti\u1ebft v\u00e0 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 s\u00e2u s\u1eafc cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eafp x\u1ebfp c\u00e1c t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong b\u00e0i vi\u1ebft, bao g\u1ed3m ti\u00eau \u0111\u1ec1 (H1, H2, H3), \u0111o\u1ea1n v\u0103n \u0111\u1ea7u ti\u00ean, c\u00e1c \u0111o\u1ea1n gi\u1eefa v\u00e0 ph\u1ea7n k\u1ebft th\u00fac. Tr\u00e1nh vi\u1ec7c l\u1eb7p l\u1ea1i qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a; h\u00e3y gi\u1eef cho n\u1ed9i dung d\u1ec5 \u0111\u1ecdc v\u00e0 mang t\u00ednh chuy\u00ean nghi\u1ec7p. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 t\u1eeb li\u00ean quan c\u0169ng s\u1ebd gi\u00fap Bing hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n

\u0110\u1ecdc th\u00eam H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u h\u00f3a Bing SEO cu\u1ed1i c\u00f9ng: T\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website tr\u00ean Bing<\/a>\u3002<\/p>\n\n\n\n\n

\u1ee8ng d\u1ee5ng n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cao<\/h3>\n\n\n\n

H\u00ecnh \u1ea3nh, bi\u1ec3u \u0111\u1ed3 th\u00f4ng tin v\u00e0 video kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap t\u0103ng th\u1ee9 h\u1ea1ng trang web tr\u00ean Bing trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm SEO. B\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i th\u00eam v\u0103n b\u1ea3n m\u00f4 t\u1ea3 (ALT Text) cho t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n n\u00e0y n\u00ean ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung h\u00ecnh \u1ea3nh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n th\u00f4ng qua ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh tr\u00ean Bing v\u00e0 c\u0169ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang. \u0110\u1ed3ng th\u1eddi, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung video c\u00f3 ph\u1ea7n m\u00f4 t\u1ea3 v\u0103n b\u1ea3n ch\u00ednh x\u00e1c ho\u1eb7c ph\u1ee5 \u0111\u1ec1 (subtitles).<\/p>\n\n\n\n

SEO k\u1ef9 thu\u1eadt v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac trang web<\/h2>\n\n\n\n

M\u1ed9t trang web th\u00e2n thi\u1ec7n v\u1edbi Bing ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 trang web v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng di \u0111\u1ed9ng<\/h3>\n\n\n\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng tr\u00ean Bing. H\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201cKi\u1ec3m tra t\u1ed1c \u0111\u1ed9 trang web\u201d trong c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web c\u1ee7a Bing \u0111\u1ec3 ch\u1ea9n \u0111o\u00e1n v\u1ea5n \u0111\u1ec1, t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, b\u1eadt ch\u1ee9c n\u0103ng l\u01b0u tr\u1eef \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t, v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u00e1c trang \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng (redirect). \u0110\u1ed3ng th\u1eddi, trang web c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng (t\u1ed1t nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf th\u00edch \u1ee9ng \u2013 responsive design) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t tr\u00ean m\u1ecdi lo\u1ea1i thi\u1ebft b\u1ecb.<\/p>\n\n\n

\n\n
\n WordPress Rank Math SEO<\/strong>\n
Tr\u00ecnh theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, Tr\u00ecnh theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm AI, Theo d\u00f5i tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a Google, WooCommerce SEO PRO, T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, B\u1ea3n \u0111\u1ed3 trang web SEO t\u1ef1 \u0111\u1ed9ng<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp Rank Math SEO <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

B\u1ea3n \u0111\u1ed3 trang web XML v\u00e0 t\u1ec7p Robots.txt<\/h3>\n\n\n\n

Vi\u1ec7c t\u1ef1 nguy\u1ec7n g\u1eedi b\u1ea3n \u0111\u1ed3 trang web (XML sitemap) th\u00f4ng qua c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb vi\u00ean trang web c\u1ee7a Bing l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Bing c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u00ecm th\u1ea5y v\u00e0 thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c trang quan tr\u1ecdng tr\u00ean trang web c\u1ee7a b\u1ea1n. H\u00e3y c\u1eadp nh\u1eadt v\u00e0 g\u1eedi b\u1ea3n \u0111\u1ed3 trang web \u0111\u1ecbnh k\u1ef3, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung m\u1edbi ho\u1eb7c th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i c\u1ea5u tr\u00fac trang web. \u0110\u1ed3ng th\u1eddi, h\u00e3y c\u1ea5u h\u00ecnh t\u1ec7p Robots.txt m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 tr\u00e1nh vi\u1ec7c c\u00e1c t\u00e0i nguy\u00ean quan tr\u1ecdng b\u1ecb ch\u1eb7n kh\u00f4ng mong mu\u1ed1n trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n\n\n\n

\u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/h3>\n\n\n\n

H\u00e3y t\u00edch c\u1ef1c th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (c\u00e1c th\u1ebb Schema.org) cho trang web c\u1ee7a b\u1ea1n. D\u00f9 \u0111\u00f3 l\u00e0 b\u00e0i vi\u1ebft, s\u1ea3n ph\u1ea9m, th\u00f4ng tin doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng hay s\u1ef1 ki\u1ec7n, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng s\u1ebd gi\u00fap Bing hi\u1ec3u n\u1ed9i dung trang m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ph\u1ea7n t\u00f3m t\u1eaft chi ti\u1ebft h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (Rich Snippets) \u2013 bao g\u1ed3m \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1, gi\u00e1 c\u1ea3, ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n, v.v. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng C\u00f4ng c\u1ee5 Qu\u1ea3n tr\u1ecb Trang web c\u1ee7a Bing<\/h2>\n\n\n\n

C\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web Bing l\u00e0 \u201ctrung t\u00e2m \u0111i\u1ec1u khi\u1ec3n\u201d cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng SEO tr\u00ean Bing; n\u00f3 c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, v\u00ec v\u1eady b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n

\u0110\u1ecdc th\u00eam Th\u00e0nh th\u1ea1o SEO Google: H\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm website<\/a>\u3002<\/p>\n\n\n\n\n

Ki\u1ec3m tra t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a trang web v\u00e0 qu\u00e1 tr\u00ecnh n\u1ed9p t\u00e0i nguy\u00ean.<\/h3>\n\n\n\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y th\u00eam trang web c\u1ee7a b\u1ea1n v\u00e0o c\u00f4ng c\u1ee5 Qu\u1ea3n tr\u1ecb vi\u00ean Trang web c\u1ee7a Bing v\u00e0 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh x\u00e1c th\u1ef1c. Sau \u0111\u00f3, nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t l\u00e0 g\u1eedi b\u1ea3n \u0111\u1ed3 trang web XML c\u1ee7a b\u1ea1n. C\u00f4ng c\u1ee5 s\u1ebd cung c\u1ea5p c\u00e1c th\u00f4ng tin quan tr\u1ecdng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u01b0\u1ee3c thu th\u1eadp, tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c, v.v., gi\u00fap b\u1ea1n n\u1eafm r\u00f5 t\u00ecnh tr\u1ea1ng c\u1ee7a trang web tr\u00ean Bing.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 theo d\u00f5i th\u1ee9 h\u1ea1ng<\/h3>\n\n\n\n

T\u00ednh n\u0103ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a t\u00edch h\u1ee3p s\u1eb5n trong c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng Bing \u0111ang t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp theo d\u00f5i th\u1ee9 h\u1ea1ng, gi\u00e1m s\u00e1t s\u1ef1 thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Bing, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.<\/p>\n\n\n

\n\n
\n WordPress SEOPress<\/strong>\n
T\u1ed1i \u01b0u h\u00f3a AI, ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google, SEO \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ecbnh tuy\u1ebfn l\u1ea1i v\u00e0 l\u1ed7i HTTP 404, x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, theo d\u00f5i li\u00ean k\u1ebft ng\u01b0\u1ee3c, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c plugin WordPress v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba.<\/div>\n <\/div>\n\n
\n \n \"Logo\n <\/a>\n \n \n Truy c\u1eadp SEOPress <\/a>\n <\/div>\n <\/div>\n\n \n\n\n\n\n\n\n

Ch\u1ea9n \u0111o\u00e1n v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 thu th\u1eadp d\u1eef li\u1ec7u<\/h3>\n\n\n\n

H\u00e3y ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 c\u00e1c m\u1ee5c \u201cKi\u1ec3m so\u00e1t Crawler\u201d v\u00e0 \u201cQu\u00e9t Trang web\u201d trong ph\u1ea7n \u201cB\u00e1o c\u00e1o v\u00e0 C\u00f4ng c\u1ee5\u201d. \u1ede \u0111\u00e2y, b\u1ea1n s\u1ebd th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a Bing g\u1eb7p ph\u1ea3i khi truy c\u1eadp trang web c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ed7i 404, c\u00e1c URL b\u1ecb ch\u1eb7n b\u1edfi t\u1ec7p robots.txt, ho\u1eb7c c\u00e1c trang ch\u1ee9a ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i. Vi\u1ec7c kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o trang web ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng v\u00e0 duy tr\u00ec th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i<\/h2>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a SEO cho Bing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 h\u1ec7 th\u1ed1ng; n\u00f3 \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i v\u01b0\u1ee3t ra kh\u1ecfi t\u01b0 duy t\u1eadp trung ch\u1ec9 v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web tr\u00ean Google, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f9 h\u1ee3p t\u1eeb nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t trong thu\u1eadt to\u00e1n, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, c\u1ea5u tr\u00fac k\u1ef9 thu\u1eadt v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. B\u1eb1ng c\u00e1ch hi\u1ec3u s\u00e2u s\u1eafc nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a Bing \u0111\u1ed1i v\u1edbi uy t\u00edn trang web, d\u1eef li\u1ec7u meta v\u00e0 c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt c\u1ee7a trang web, v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web do Bing cung c\u1ea5p \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. Nh\u1edd \u0111\u00f3, trang web c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing. Trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u201cbi\u1ec3n xanh\u201d l\u01b0u l\u01b0\u1ee3ng t\u1eeb Bing ch\u00ednh l\u00e0 m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng m\u1edbi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

FAQ \u5e38\u89c1\u95ee\u9898<\/h2>\n\n\n\n

SEO Bing v\u00e0 SEO Google c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ed3ng th\u1eddi kh\u00f4ng?<\/h3>\n\n\n\n

Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3, v\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ed3ng th\u1eddi. Nhi\u1ec1u th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t trong SEO, nh\u01b0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t, v\u00e0 t\u1ed1c \u0111\u1ed9 trang web nhanh, \u0111\u1ec1u c\u00f3 l\u1ee3i cho c\u1ea3 hai m\u1ee5c \u0111\u00edch. B\u1ea1n ch\u1ec9 c\u1ea7n ph\u00e2n bi\u1ec7t m\u1ed9t ch\u00fat v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c th\u1ebb meta (meta tags), vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, v\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 m\u00e0 th\u00f4i.<\/p>\n\n\n\n

Trang web c\u1ee7a t\u00f4i \u0111\u00e3 c\u00f3 th\u1ee9 h\u1ea1ng kh\u00e1 t\u1ed1t tr\u00ean Google r\u1ed3i; li\u1ec7u t\u00f4i c\u00f2n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a cho Bing n\u1eefa kh\u00f4ng?<\/h3>\n\n\n\n

R\u1ea5t c\u1ea7n thi\u1ebft. C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng, c\u00e1c tr\u01b0\u1eddng h\u1ee3p t\u00ecm ki\u1ebfm v\u00e0 gi\u00e1 tr\u1ecb kinh doanh gi\u1eefa Google v\u00e0 Bing. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a Bing s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quen s\u1eed d\u1ee5ng Bing, tr\u00ecnh duy\u1ec7t Microsoft Edge ho\u1eb7c tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i Cortana; nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y th\u01b0\u1eddng c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1eafm r\u00f5 r\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 b\u1ed5 sung hi\u1ec7u qu\u1ea3 cho ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm duy nh\u1ea5t.<\/p>\n\n\n\n

C\u00f3 ph\u1ea3i c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb trang web Bing l\u00e0 c\u00f4ng c\u1ee5 b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng kh\u00f4ng?<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng, nh\u01b0ng ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean l\u00e0m v\u1eady. Vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c SEO tr\u00ean Google m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd t\u00ecm ki\u1ebfm c\u1ee7a Google v\u1eady \u2013 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n. C\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb vi\u00ean trang web c\u1ee7a Bing cung c\u1ea5p nh\u1eefng d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp nh\u1ea5t, c\u00e1c c\u00f4ng c\u1ee5 ch\u1ea9n \u0111o\u00e1n, v\u00e0 c\u00e1c k\u00eanh \u0111\u1ec3 g\u1eedi th\u00f4ng tin v\u1ec1 hi\u1ec7u su\u1ea5t trang web c\u1ee7a b\u1ea1n trong h\u1ec7 sinh th\u00e1i Bing. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh th\u1ee9c v\u00e0 mi\u1ec5n ph\u00ed, kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 tr\u00ean Bing.<\/p>\n\n\n\n

Li\u1ec7u c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Bing kh\u00f4ng?<\/h3>\n\n\n\n

\u0110\u00fang v\u1eady, so v\u1edbi Google, Bing th\u1eeba nh\u1eadn m\u1ed9t c\u00e1ch c\u00f4ng khai r\u1eb1ng c\u00e1c t\u00edn hi\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (social signals) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng. Nh\u1eefng b\u00e0i \u0111\u0103ng, li\u00ean k\u1ebft v\u00e0 nh\u1eefng l\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Twitter, LinkedIn\u2026 gi\u00fap Bing \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 uy t\u00edn c\u1ee7a trang web. Do \u0111\u00f3, vi\u1ec7c k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a SEO s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t cho vi\u1ec7c t\u0103ng th\u1ee9 h\u1ea1ng trang web tr\u00ean Bing.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi Bing, c\u00f3 nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd \u0111\u1eb7c bi\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ngo\u00e0i (external link building).<\/h3>\n\n\n\n

Bing r\u1ea5t coi tr\u1ecdng t\u00ednh t\u1ef1 nhi\u00ean v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a c\u00e1c li\u00ean k\u1ebft. B\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi c\u00e1c trang web c\u00f3 uy t\u00edn cao trong ng\u00e0nh li\u00ean quan, v\u00e0 tr\u00e1nh s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u v\u0103n b\u1ea3n ti\u00eau \u0111\u1ec1 (anchor text) ch\u1ee9a t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c; \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 h\u00e0nh vi t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c. \u0110\u1ed3ng th\u1eddi, c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn trang gi\u1edbi thi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c nh\u1eefng b\u00e0i vi\u1ebft chia s\u1ebb c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao c\u0169ng c\u00f3 \u00fd ngh\u0129a t\u00edch c\u1ef1c trong m\u1eaft Bing.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch nh\u1eefng kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing v\u00e0 Google v\u1ec1 m\u1eb7t thu\u1eadt to\u00e1n, y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ngo\u00e0i (backlinks), \u0111\u1ed3ng th\u1eddi tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web nh\u1eb1m ph\u1ee5c v\u1ee5 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Bing, c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c SEO k\u1ef9 thu\u1eadt, c\u0169ng nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh cho qu\u1ea3n tr\u1ecb vi\u00ean trang web tr\u00ean Bing. M\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i vi\u1ebft l\u00e0 gi\u00fap c\u00e1c trang web m\u1edf r\u1ed9ng ngu\u1ed3n l<\/p>","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[794,368],"knowledge_category":[473],"class_list":["post-12387992","knowledge_post","type-knowledge_post","status-publish","hentry","tag-bing-seo","tag-seo-optimization","knowledge_category-seo"],"acf":{"site_seo_keywords":"Bing SEO\u4f18\u5316,\u5fc5\u5e94\u641c\u7d22\u6392\u540d,Bing\u4e0e\u8c37\u6b4c\u5dee\u5f02,\u9875\u9762\u5185\u5bb9\u4f18\u5316,\u6280\u672fSEO,Bing\u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177,\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0,\u5143\u6807\u7b7e\u4f18\u5316"},"_links":{"self":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12387992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts"}],"about":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/types\/knowledge_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":3,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12387992\/revisions"}],"predecessor-version":[{"id":12388001,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_posts\/12387992\/revisions\/12388001"}],"wp:attachment":[{"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/media?parent=12387992"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/tags?post=12387992"},{"taxonomy":"knowledge_category","embeddable":true,"href":"https:\/\/www.likacloud.com\/vi\/wp-json\/wp\/v2\/knowledge_category?post=12387992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}