{"id":12374502,"date":"2026-03-17T16:32:56","date_gmt":"2026-03-17T08:32:56","guid":{"rendered":"https:\/\/www.likacloud.com\/knowledge\/%e5%9c%a8%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%84%e5%b9%bf%e9%98%94%e9%a2%86%e5%9f%9f%e4%b8%ad%ef%bc%8c%e9%92%88%e5%af%b9%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%9a%84%e4%bc%98%e5%8c%96%e9%80%9a\/"},"modified":"2026-03-17T16:41:40","modified_gmt":"2026-03-17T08:41:40","slug":"search-engine-optimization-google-vs-bing","status":"publish","type":"knowledge_post","link":"https:\/\/www.likacloud.com\/zh-hant\/knowledge\/seo\/search-engine-optimization-google-vs-bing\/","title":{"rendered":"\u5728\u6570\u5b57\u8425\u9500\u7684\u5e7f\u9614\u9886\u57df\u4e2d\uff0c\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u4f18\u5316\u901a\u5e38\u662f Googl"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5728\u6570\u5b57\u8425\u9500\u7684\u5e7f\u9614\u9886\u57df\u4e2d\uff0c\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u4f18\u5316\u901a\u5e38\u662f Google 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BERT\u3001MUM\uff09\uff0c\u5b83\u53ef\u80fd\u66f4\u4f9d\u8d56\u4e8e\u9875\u9762\u5143\u7d20\u4e2d\u6e05\u6670\u5448\u73b0\u7684\u5173\u952e\u8bcd\u4fe1\u53f7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cBing \u9ad8\u5ea6\u91cd\u89c6\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u548c\u4fe1\u4efb\u5ea6\uff08Authoritativeness &amp; Trust\uff09\u3002\u5b83\u975e\u5e38\u770b\u91cd\u6765\u81ea\u9ad8\u6743\u5a01\u3001\u9ad8\u4fe1\u4efb\u5ea6\u7f51\u7ad9\u7684\u5165\u7ad9\u94fe\u63a5\u3002\u867d\u7136 Google \u540c\u6837\u91cd\u89c6\u94fe\u63a5\uff0c\u4f46 Bing \u5bf9\u4e8e\u94fe\u63a5\u8d28\u91cf\uff08\u800c\u975e\u5355\u7eaf\u6570\u91cf\uff09\u548c\u6765\u6e90\u7f51\u7ad9\u7684\u58f0\u8a89\u4f3c\u4e4e\u66f4\u4e3a\u654f\u611f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7528\u6237\u754c\u9762\u548c\u96c6\u6210\u751f\u6001<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bing \u4e0e\u5fae\u8f6f\u7684\u751f\u6001\u7cfb\u7edf\u6df1\u5ea6\u96c6\u6210\uff0c\u5305\u62ec Windows 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data-link=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/bluehost-wp-yoast-seo\/\">\n\n      <div class=\"flex flex-col gap-3 gap-4 sm:gap-6 w-full\">\n        <strong class=\"text-2xl font-semibold text-gray-900 dark:text-gray-200\">WordPress Yoast SEO<\/strong>\n        <div class=\"text-gray-600 dark:text-gray-300 word-word\">WordPress Yoast SEO\uff0c\u5305\u542b\u4eba\u5de5\u667a\u80fd\u589e\u5f3a\u4f18\u5316\u529f\u80fd\uff0c\u76f4\u63a5\u5185\u7f6e\u4e14\u65e0\u9700\u989d\u5916\u8d39\u7528\uff0c\u53ef\u5168\u9762\u8bbf\u95ee Yoast SEO \u5b66\u9662\uff0c\u5e76\u4eab\u53d7 24 \u5c0f\u65f6\u5168\u5929\u5019\u652f\u6301\uff1a\u83b7\u53d6\u7b54\u6848\u3001\u5efa\u8bae\u548c\u6307\u5bfc\u3002<\/div>\n      <\/div>\n\n      <div class=\"flex items-center flex-col md:flex-row lg:flex-col xl:flex-row 2xl:flex-col gap-6 shrink-0\">\n                  <a href=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/bluehost-wp-yoast-seo\/\">\n            <img decoding=\"async\" src=\"https:\/\/www.likacloud.com\/wp-content\/uploads\/2026\/03\/20260310103606.svg\" alt=\"WordPress Yoast SEO \ub85c\uace0\" class=\"content-promotion-card-icon h-9 min-h-9\" title=\"\">\n          <\/a>\n        \n        <a href=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/bluehost-wp-yoast-seo\/\"\n           class=\"bg-blue-500 w-full md:w-auto lg:w-full xl:w-auto 2xl:w-full text-center !text-white dark:!text-gray-200 !px-5 !py-1.5 rounded-full hover:bg-blue-600 transition-colors\">\n          \u8a2a\u554f Yoast SEO \u5b98\u7db2        <\/a>\n      <\/div>\n    <\/div>\n\n    \n<!-- AUTO_SYNCED_PATTERN_INSERT_END -->\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u4e60\u60ef\u65b9\u9762\uff0cBing 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class=\"wp-block-heading\">\u6280\u672f\u57fa\u7840\u4e0e\u7f51\u7ad9\u67b6\u6784\u4f18\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5065\u5eb7\u3001\u5feb\u901f\u7684\u7f51\u7ad9\u662f\u6240\u6709\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u57fa\u77f3\u3002\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u5bf9 Bing \u7684\u722c\u866b\uff08Bingbot\uff09\u53cb\u597d\u662f\u5173\u952e\u7684\u7b2c\u4e00\u6b65\u3002\u901a\u8fc7 Bing Webmaster Tools \u63d0\u4ea4\u7f51\u7ad9\u5e76\u9a8c\u8bc1\u6240\u6709\u6743\uff0c\u662f\u83b7\u53d6 Bing \u5b98\u65b9\u6570\u636e\u3001\u8bca\u65ad\u95ee\u9898\u548c\u63d0\u4ea4\u7ad9\u70b9\u5730\u56fe\u7684\u6700\u91cd\u8981\u6e20\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u81f3\u5173\u91cd\u8981\u3002Bing 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URL \u4e2d\u3002<br \/>\n3.  \u4e3b\u6807\u9898\uff08H1\uff09\u4e2d\u3002<br \/>\n4.  \u5185\u5bb9\u6b63\u6587\u7684\u524d 100 \u4e2a\u5b57\u5185\u3002<br \/>\n5.  \u56fe\u7247\u7684 Alt \u5c5e\u6027\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u5173\u952e\u8bcd\u5bc6\u5ea6\u4e0d\u662f\u4e00\u4e2a\u9700\u8981\u523b\u610f\u8ffd\u6c42\u7684\u6570\u5b57\uff0c\u4f46\u786e\u4fdd\u5185\u5bb9\u5168\u9762\u8986\u76d6\u4e3b\u9898\u53ca\u5176\u76f8\u5173\u8bed\u4e49\u5173\u952e\u8bcd\uff0c\u6709\u52a9\u4e8e Bing \u7406\u89e3\u9875\u9762\u7684\u6838\u5fc3\u4e3b\u9898\u3002\u540c\u65f6\uff0c\u521b\u5efa\u6df1\u5ea6\u3001\u8be6\u5c3d\u7684\u957f\u7bc7\u5185\u5bb9\u901a\u5e38\u6bd4\u7b80\u77ed\u7684\u9875\u9762\u66f4\u80fd\u5efa\u7acb\u6743\u5a01\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u94fe\u63a5\u5efa\u8bbe\u4e0e\u793e\u4ea4\u4fe1\u53f7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u94fe\u63a5\u662f Bing \u8861\u91cf\u7f51\u7ad9\u6743\u5a01\u6027\u7684\u5173\u952e\u6307\u6807\u3002\u60a8\u7684\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565\u5e94\u4f18\u5148\u5173\u6ce8\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3002\u83b7\u53d6\u6765\u81ea\u76f8\u5173\u884c\u4e1a\u3001\u9ad8\u6743\u5a01\u6027\u7f51\u7ad9\u7684\u94fe\u63a5\u8fdc\u6bd4\u5927\u91cf\u4f4e\u8d28\u91cf\u94fe\u63a5\u6709\u6548\u3002Bing \u975e\u5e38\u770b\u91cd\u94fe\u63a5\u7684\u4e0a\u4e0b\u6587\u76f8\u5173\u6027\u3002<\/p>\n<!-- AUTO_SYNCED_PATTERN_INSERT_START -->\n\n  <div class=\"flex justify-between items-center flex-col lg:flex-row xl:flex-col 2xl:flex-row gap-6 sm:gap-8 rounded-lg border border-gray-200 dark:border-gray-700 p-4 mb-8 lg:mb-10 sm:p-6 bg-white dark:bg-gray-750 shadow-md transition-colors duration-300\"\n         data-link=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/wordpress-rank-math-seo-pricing\/\">\n\n      <div class=\"flex flex-col gap-3 gap-4 sm:gap-6 w-full\">\n        <strong class=\"text-2xl font-semibold text-gray-900 dark:text-gray-200\">WordPress \u7684 Rank Math \u641c\u7d22\u5f15\u64ce\u4f18\u5316\u63d2\u4ef6<\/strong>\n        <div class=\"text-gray-600 dark:text-gray-300 word-word\">\u95dc\u9375\u5b57\u6392\u540d\u8ffd\u8e2a\u5668\u3001\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u6d41\u91cf\u8ffd\u8e2a\u5668\u3001\u8ffd\u8e2a\u8c37\u6b4c\u7d22\u5f15\u72c0\u6cc1\u3001WooCommerce SEO PRO\u3001\u95dc\u9375\u5b57\u512a\u5316\u53ca\u81ea\u52d5\u5316 SEO \u7db2\u7ad9\u5730\u5716<\/div>\n      <\/div>\n\n      <div class=\"flex items-center flex-col md:flex-row lg:flex-col xl:flex-row 2xl:flex-col gap-6 shrink-0\">\n                  <a href=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/wordpress-rank-math-seo-pricing\/\">\n            <img decoding=\"async\" src=\"https:\/\/www.likacloud.com\/wp-content\/uploads\/2026\/03\/20260310103231.svg\" alt=\"WordPress Rank Math SEO \u5fbd\u6a19\" class=\"content-promotion-card-icon h-9 min-h-9\" title=\"\">\n          <\/a>\n        \n        <a href=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/wordpress-rank-math-seo-pricing\/\"\n           class=\"bg-blue-500 w-full md:w-auto lg:w-full xl:w-auto 2xl:w-full text-center !text-white dark:!text-gray-200 !px-5 !py-1.5 rounded-full hover:bg-blue-600 transition-colors\">\n          \u8bbf\u554f Rank Math SEO \u7db2\u7ad9        <\/a>\n      <\/div>\n    <\/div>\n\n    \n<!-- AUTO_SYNCED_PATTERN_INSERT_END -->\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cBing \u5b98\u65b9\u66fe\u8868\u793a\u4f1a\u5c06\u793e\u4ea4\u4fe1\u53f7\uff08\u7279\u522b\u662f\u6765\u81ea Facebook \u548c Twitter 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class=\"wp-block-paragraph\">\u201c\u9875\u9762\u7d22\u5f15\u201d\u529f\u80fd\u53ef\u4ee5\u663e\u793a\u54ea\u4e9b\u9875\u9762\u5df2\u88ab\u7d22\u5f15\u3001\u54ea\u4e9b\u88ab\u6392\u9664\u53ca\u5176\u539f\u56e0\u3002\u4f8b\u5982\uff0c\u5982\u679c\u9875\u9762\u56e0\u201c\u91cd\u590d\u5185\u5bb9\u201d\u6216\u201c\u88ab robots.txt \u963b\u6b62\u201d\u800c\u672a\u88ab\u7d22\u5f15\uff0c\u60a8\u53ef\u4ee5\u636e\u6b64\u8fdb\u884c\u6280\u672f\u4fee\u590d\u3002\u6b64\u5916\uff0c\u5de5\u5177\u8fd8\u63d0\u4f9b\u4e86\u201cSEO \u62a5\u544a\u201d\uff0c\u53ef\u4ee5\u626b\u63cf\u60a8\u7f51\u7ad9\u7684\u9875\u9762\u5e76\u53d1\u73b0\u5e38\u89c1\u7684\u6280\u672f SEO \u95ee\u9898\uff0c\u5982\u7f3a\u5931\u7684\u6807\u9898\u3001\u63cf\u8ff0\u3001Alt \u6587\u672c\u7b49\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u673a\u5668\u4eba\u63a7\u5236\u4e0e\u5b89\u5168\u6027\u7ba1\u7406<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u53ef\u4ee5\u901a\u8fc7 Bing Webmaster Tools \u63a7\u5236 Bingbot 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items-center flex-col lg:flex-row xl:flex-col 2xl:flex-row gap-6 sm:gap-8 rounded-lg border border-gray-200 dark:border-gray-700 p-4 mb-8 lg:mb-10 sm:p-6 bg-white dark:bg-gray-750 shadow-md transition-colors duration-300\"\n         data-link=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/wp-seopress-pricing\/\">\n\n      <div class=\"flex flex-col gap-3 gap-4 sm:gap-6 w-full\">\n        <strong class=\"text-2xl font-semibold text-gray-900 dark:text-gray-200\">WordPress SEO\u63d2\u4ef6<\/strong>\n        <div class=\"text-gray-600 dark:text-gray-300 word-word\">\u4eba\u5de5\u667a\u80fd\u4f18\u5316\u3001\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\u3001\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u3001\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u91cd\u5b9a\u5411\u4e0e 404 \u9519\u8bef\u3001\u5173\u952e\u5b57\u6392\u540d\u3001\u53cd\u5411\u94fe\u63a5\u76d1\u63a7\uff0c\u4ee5\u53ca\u517c\u5bb9 WordPress \u63d2\u4ef6\u548c\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u3002<\/div>\n      <\/div>\n\n      <div class=\"flex items-center flex-col md:flex-row lg:flex-col xl:flex-row 2xl:flex-col gap-6 shrink-0\">\n                  <a href=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/wp-seopress-pricing\/\">\n            <img decoding=\"async\" src=\"https:\/\/www.likacloud.com\/wp-content\/uploads\/2026\/03\/20260310103319.svg\" alt=\"WordPress SEOPress \u30ed\u30b4\" class=\"content-promotion-card-icon h-9 min-h-9\" title=\"\">\n          <\/a>\n        \n        <a href=\"https:\/\/www.likacloud.com\/zh-hant\/tolink\/wp-seopress-pricing\/\"\n           class=\"bg-blue-500 w-full md:w-auto lg:w-full xl:w-auto 2xl:w-full text-center !text-white dark:!text-gray-200 !px-5 !py-1.5 rounded-full hover:bg-blue-600 transition-colors\">\n          \u8bbf\u95ee SEOPress \u7db2\u7ad9        <\/a>\n      <\/div>\n    <\/div>\n\n    \n<!-- AUTO_SYNCED_PATTERN_INSERT_END -->\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u6ce8\u610f\u4e8b\u9879\u4e0e\u9700\u8981\u907f\u514d\u7684\u8bef\u533a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5b9e\u65bd Bing SEO \u7684\u8fc7\u7a0b\u4e2d\uff0c\u6709\u4e9b\u505a\u6cd5\u9700\u8981\u7279\u522b\u8c28\u614e\uff0c\u751a\u81f3\u5e94\u907f\u514d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8fc7\u5ea6\u4f18\u5316\u4e0e\u9ed1\u5e3d\u6280\u672f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bing \u5bf9\u201c\u5783\u573e\u4fe1\u606f\u201d\u548c\u64cd\u7eb5\u6392\u540d\u7684\u884c\u4e3a\u975e\u5e38\u654f\u611f\u3002\u5e94\u4e25\u683c\u907f\u514d\u5173\u952e\u8bcd\u5806\u780c\u3001\u9690\u85cf\u6587\u672c\u3001\u4f2a\u88c5\u3001\u5927\u89c4\u6a21\u8d2d\u4e70\u4f4e\u8d28\u91cf\u94fe\u63a5\u7b49\u9ed1\u5e3d SEO \u6280\u672f\u3002\u8fd9\u4e9b\u884c\u4e3a\u5728 Google \u4e0a\u53ef\u80fd\u5bfc\u81f4\u60e9\u7f5a\uff0c\u5728 Bing \u4e0a\u540c\u6837\u5982\u6b64\uff0c\u4e14 Bing 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