In today’s diverse search engine market, Microsoft’s Bing search engine holds a significant global market share, especially in North America and certain European regions. For websites looking to expand their global reach or target specific user groups, ignoring Bing SEO means missing out on a valuable source of traffic. Compared to Google, Bing’s algorithm has its unique characteristics, and understanding and adapting to these differences is key to success.
The starting point for understanding Bing’s SEO strategies is to recognize the differences in its ranking mechanism compared to the industry leader, Google. Although both aim to provide users with the most relevant and authoritative search results, there are significant differences in their focus and the weight given to various ranking factors (or “signals”).
Bing has publicly stated that links and mentions from mainstream social media platforms such as Facebook and Twitter are positive factors in its ranking algorithm. Bing believes that the activity and sharing on social media are effective indicators of the quality and popularity of content. Although the importance of these factors may change over time, integrating social media promotion into its content strategy directly benefits Bing’s search rankings.
Unlike Google’s recent trend of reducing the importance of simple link counts and focusing more on the semantic understanding of content, Bing still places a great deal of emphasis on the traditional concepts of Page Authority and Domain Authority. Links from high-authority domains play a crucial role in Bing’s ranking algorithm. This means that building high-quality, relevant external links can have a particularly significant impact on Bing’s SEO efforts.
This is one of the most frequently mentioned key differences. Today, when Google has completely ignored the `` tag, Bing's official documentation still states that its crawlers may read this tag and use it as one of the auxiliary signals to understand the theme of the page. Although it's not a strong ranking factor and its misuse may lead to problems, properly using the meta keywords tag that contains core keywords may provide a slight advantage.
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Based on the characteristics of the Bing algorithm, we can perform a series of targeted optimizations on website pages to better meet the requirements of its crawlers and ranking system.
The title tag (`
`) is one of the most important page factors in Bing's ranking. It needs to accurately and concisely include the target keywords and have a description that attracts clicks. Similarly, the meta description (``) doesn't directly affect ranking, but it directly affects the click-through rate in Bing's search results. It's crucial to write a meta description that includes keywords, is persuasive, and accurately summarizes the content of the page.</p> <p>Recommended Reading <a href="https://www.likacloud.com/en/knowledge/seo/bing-seo-optimization-guide-rankings-traffic-strategies/">The Ultimate Bing SEO Optimization Guide: Core Strategies for Improving Rankings and Traffic</a>。</p> <h3 class="wp-block-heading cont-scroll-top" id="H-2-2">Content depth and keyword density</h3> <p>Bing prefers pages with rich and comprehensive content. The content should directly and clearly address the user’s search intent. When it comes to the use of keywords, Bing may be more sensitive to “keyword density” compared to Google. Naturally incorporating the main keywords and their variations into the title (H1, H2), the first paragraph of the text, the ALT attributes of images, and the body of the text can help Bing better understand the page’s topic; however, it’s essential to avoid overusing keywords.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-2-3">Optimization of technical page elements</h3> <p>Ensure that each page has a unique and descriptive URL structure. Make full use of H1-H6 heading tags to build a clear content hierarchy. Add descriptive ALT text to all images, which not only enhances accessibility but also serves as an important channel for Bing to understand the content of the images. Additionally, as mentioned earlier, you can consider adding concise and relevant `` tags to important pages.</p> <h2 class="wp-block-heading cont-scroll-top" id="H-3">High-quality Links and Localization Strategies</h2> <p>Link building and localization optimization are the two key factors that enhance a website's authority and relevance in Bing search results.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-3-1">Building high-quality backlinks</h3> <p>Since Bing places great emphasis on the authority of domain names, a systematic and high-quality strategy for building external links is the key to success. The focus should be on obtaining links from relevant industries and highly authoritative websites. This can be achieved by creating valuable and linkable content (such as in-depth research reports, original infographics), writing guest blogs, or establishing healthy relationships with industry partners. Avoid any form of spam links, as Bing imposes strict penalties for such behavior.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-3-2">Use the Bing Webmaster Tools</h3> <p>The Bing Webmaster Tools is an essential and free tool for Bing SEO. It allows you to submit sitemaps, view crawling errors, monitor search queries and click-through rates, and analyze incoming links. Sitemaps submitted through this tool help ensure that your pages are quickly discovered and indexed by Bing. Regularly checking the “Search Keywords” report provides insights into how Bing users find your website, which in turn helps you optimize your content.</p> <div class="flex justify-between items-center flex-col lg:flex-row xl:flex-col 2xl:flex-row gap-6 sm:gap-8 rounded-lg border border-gray-200 dark:border-gray-700 p-4 mb-8 lg:mb-10 sm:p-6 bg-white dark:bg-gray-750 shadow-md transition-colors duration-300" data-link="https://www.likacloud.com/en/tolink/wordpress-rank-math-seo-pricing/"> <div class="flex flex-col gap-3 gap-4 sm:gap-6 w-full"> <strong class="text-2xl font-semibold text-gray-900 dark:text-gray-200">WordPress RankMath SEO</strong> <div class="text-gray-600 dark:text-gray-300 word-word">Keyword Rank Tracker, AI Search Traffic Tracker, Track Google Indexing Status, WooCommerce SEO PRO, Keyword Optimization, Automated SEO Sitemap</div> </div> <div class="flex items-center flex-col md:flex-row lg:flex-col xl:flex-row 2xl:flex-col gap-6 shrink-0"> <a href="https://www.likacloud.com/en/tolink/wordpress-rank-math-seo-pricing/"> <img decoding="async" src="https://static.likacloud.com/data/attachment/2026/03/20260310103231.svg" alt="WordPress Rank Math SEO LOGO" class="content-promotion-card-icon h-9 min-h-9" title="Bing SEO Optimization Guide: How to Improve Your Website’s Ranking and Traffic on Microsoft’s Search Engine"> </a> <a href="https://www.likacloud.com/en/tolink/wordpress-rank-math-seo-pricing/" class="bg-blue-500 w-full md:w-auto lg:w-full xl:w-auto 2xl:w-full text-center !text-white dark:!text-gray-200 !px-5 !py-1.5 rounded-full hover:bg-blue-600 transition-colors"> Visit Rank Math SEO </a> </div> </div> <h3 class="wp-block-heading cont-scroll-top" id="H-3-3">Local Search and Bing Places Optimization</h3> <p>For companies with physical businesses, Bing Local Search is a significant source of traffic. Make sure to create and fully optimize your “Bing Places for Business” profile. It’s similar to Google My Business. Ensure that the company name, address, phone number, hours of operation, categories, and photos are accurate and consistent. Actively collect user reviews; a large number of positive reviews can significantly improve your ranking in local search results.</p> <h2 class="wp-block-heading cont-scroll-top" id="H-4">Mobile-friendliness and user experience</h2> <p>Bing also considers the mobile user experience as an important factor in ranking. A website that is user-friendly for mobile devices, loads quickly, and provides smooth interactions is a basic requirement for all search engines.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-4-1">Responsive Design and Page Speed</h3> <p>Adopting responsive web design is the preferred solution, as it ensures a consistent user experience across all devices. Use the “Mobile-Friendly Test Tool” within the Bing Web Administrator tools to verify this. Additionally, optimizing image sizes, enabling browser caching, reducing redirects, and utilizing content delivery networks (CDNs) can significantly improve page loading speeds. These measures directly help to reduce the bounce rate and enhance website rankings.</p> <p>Recommended Reading <a href="https://www.likacloud.com/en/knowledge/seo/baidu-seo-optimization-guide-beginner-to-advanced-ranking-strategies/">Baidu SEO Optimization Complete Guide: From Getting Started to Advanced Strategies for Improving Rankings</a>。</p> <h3 class="wp-block-heading cont-scroll-top" id="H-4-2">User Interaction Behavior Signals</h3> <p>Although Bing has not confirmed this explicitly, interaction metrics such as click-through rates, time spent on the website, and the number of page views are likely to be indirect factors in its ranking algorithm. When your page receives a higher click-through rate in search results and manages to retain users with high-quality content, it sends a positive signal to Bing. As a result, creating engaging titles and descriptions, as well as providing satisfactory content, creates a positive cycle that helps improve your page’s ranking.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-4-3">\nStructured data markup</h3> <p>Using the Schema.org vocabulary to implement structured data markup can help Bing understand the content of a page more accurately, allowing it to generate richer summaries in search results (such as rating stars, recipe steps, event information, etc.). This not only improves the visibility and click-through rate of the listings but may also have a positive impact on their rankings. You can verify whether the markup is correct using the “Structured Data” reports in the Bing Webmaster Tools.</p> <div class="flex justify-between items-center flex-col lg:flex-row xl:flex-col 2xl:flex-row gap-6 sm:gap-8 rounded-lg border border-gray-200 dark:border-gray-700 p-4 mb-8 lg:mb-10 sm:p-6 bg-white dark:bg-gray-750 shadow-md transition-colors duration-300" data-link="https://www.likacloud.com/en/tolink/wp-seopress-pricing/"> <div class="flex flex-col gap-3 gap-4 sm:gap-6 w-full"> <strong class="text-2xl font-semibold text-gray-900 dark:text-gray-200">WordPress SEOPress</strong> <div class="text-gray-600 dark:text-gray-300 word-word">AI Optimization, Structured Data Types, Google Search Console, Local SEO, Redirects & 404 Errors, Keyword Ranking, Backlink Monitoring, Compatible with WordPress Plugins & 3rd Party Apps</div> </div> <div class="flex items-center flex-col md:flex-row lg:flex-col xl:flex-row 2xl:flex-col gap-6 shrink-0"> <a href="https://www.likacloud.com/en/tolink/wp-seopress-pricing/"> <img decoding="async" src="https://static.likacloud.com/data/attachment/2026/03/20260310103319.svg" alt="WordPress SEOPress LOGO" class="content-promotion-card-icon h-9 min-h-9" title="Bing SEO Optimization Guide: How to Improve Your Website’s Ranking and Traffic on Microsoft’s Search Engine"> </a> <a href="https://www.likacloud.com/en/tolink/wp-seopress-pricing/" class="bg-blue-500 w-full md:w-auto lg:w-full xl:w-auto 2xl:w-full text-center !text-white dark:!text-gray-200 !px-5 !py-1.5 rounded-full hover:bg-blue-600 transition-colors"> Visit SEOPress </a> </div> </div> <p>## Summary<br /> Bing SEO optimization requires a targeted strategy. The key lies in understanding and leveraging the differences between Bing’s algorithm and Google’s: Bing places more emphasis on social media mentions and the authority of traditional links, while also taking into account meta-tag keywords. Successful optimization involves a comprehensive approach that includes optimizing specific page elements, creating high-quality content, building high-quality backlinks, thoroughly optimizing local search listings, and ensuring a great mobile user experience. By systematically using the Bing Webmaster Tools and continuously monitoring website performance, you can effectively increase your website’s visibility in Microsoft’s search engine, thereby tapping into a new, mature, and high-quality source of traffic.</p> <h2 class="wp-block-heading cont-scroll-top" id="H-5">FAQ Frequently Asked Questions</h2> <h3 class="wp-block-heading cont-scroll-top" id="H-5-1">While working on Google SEO, do I also need to focus on Bing SEO separately?</h3> <p>Yes, it is recommended to carry out targeted optimizations. Although good Google SEO practices (such as high-quality content and technical soundness) are the foundation for Bing SEO, Bing assigns different weights to certain factors (such as meta keywords, social media signals, and the authority of traditional links) compared to Google. By fine-tuning your strategy, you can maximize your results on Bing.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-5-2">Does Bing still use the Meta Keywords tag?</h3> <p>Bing officially states that its crawlers still read the meta-tag keywords and use them as an auxiliary signal to understand the topic of a page. While these keywords are not a strong ranking factor, their proper use (avoiding excessive repetition) may provide a slight advantage. In contrast, Google has completely ignored this meta-tag.</p> <p>Recommended Reading <a href="https://www.likacloud.com/en/knowledge/seo/baidu-seo-optimization-guide-strategy-to-execution/">Practical Guide to Baidu SEO Optimization: A Comprehensive Plan from Strategy to Execution</a>。</p> <h3 class="wp-block-heading cont-scroll-top" id="H-5-3">How do I submit my website to Bing?</h3> <p>The best practice is to submit your website’s sitemap using the Bing Webmaster Tools. First, register and verify ownership of your website. Then, in the “Site Maps” section of the tool, submit the link to your Sitemap.xml file. This will efficiently inform Bing about all the pages on your website and their update frequencies.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-5-4">For local businesses, what is the most important optimization on Bing?</h3> <p>For local businesses, optimizing their Bing Places for Business profiles is of utmost importance. It is essential to ensure that the information provided is completely accurate, consistent, and detailed. Actively manage customer reviews, upload high-quality photos, and select the appropriate business categories. A complete and well-maintained Bing Places profile can significantly improve a business’s ranking in local search results.</p> <h3 class="wp-block-heading cont-scroll-top" id="H-5-5">What are the differences between Bing’s link building strategies and Google’s?</h3> <p>The core principles (pursuing high quality and relevance) remain the same, but Bing may place more emphasis on the “authority” of the links themselves. This means that links from websites with high Domain Authority (DA) may be considered more valuable by Bing than by Google, even if they are not highly relevant. Regardless, relevance is always the cornerstone of a sound link-building strategy.</p> <div class="ai-tail-links-wrapper"><h2>What's next, what's next?</h2><p class="ai-tail-next-steps-intro">If you want to continue to increase your natural search traffic, the next step is to focus on keyword placement, page structure optimization, and SEO plugin configuration.</p><ul class="ai-tail-next-steps-list"><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/seo-optimization-complete-guide-baseo/">After reading this, you can also become an SEO optimization expert: A complete guide from beginner to expert.</a></li><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/bing-seo-optimization-guide-12412803/">Bing SEO Optimization Guide: The Core Technical Strategies for Improving Your Website's Ranking in Bing Searches</a></li><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/seo-optimization-guide-12412792/">A comprehensive guide to mastering the core skills of SEO optimization and improving a website's natural search rankings</a></li></ul><h2>Extended reading and practical knowledge</h2><p>The following are related to the topic of this article and are suitable for further in-depth reading. Prioritize starting with the article that is closest to your current problem, and gradually expanding to surrounding topics usually works better.</p><ul class="ai-tail-links-list"><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/google-seo-guide-strategies-trends/">Google SEO Optimization Practical Guide: In-depth Analysis of Core Strategies and Latest Trends</a></li><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/bing-seo-guide-for-beginners/">Essential for beginners: A comprehensive guide to Bing SEO optimization to improve your website's ranking in Microsoft Search.</a></li><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/seo-optimization-guide-from-basics-to-advanced-strategies-12412753/">Comprehensive Analysis of SEO Optimization: Core Strategies and Steps from Absolute Beginners to Practical Application</a></li><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/seo-guide-boost-website-ranking-e7-9f-a5-e8-af-86/">SEO Optimization Guide: Core Strategies and Practical Methods for Improving Website Rankings</a></li><li style="margin: 18px 0;"><a href="https://www.likacloud.com/en/knowledge/seo/seo-optimization-guide-strategies-techniques-2026/">SEO Optimization Practical Guide: An Analysis of Strategies and Techniques from Basics to Advanced Levels</a></li></ul></div> </div> <div class="mt-8 pt-6 border-solid border-t border-gray-200 dark:border-gray-700 transition-colors duration-300"> <div class="flex flex-wrap gap-2"> <span class="font-medium">Tags.</span> <a href="https://www.likacloud.com/en/cats/bing-seo-optimization/" rel="tag">Bing SEO optimization</a><a href="https://www.likacloud.com/en/cats/microsoft-search-engine/" rel="tag">Microsoft Search Engine</a><a href="https://www.likacloud.com/en/cats/%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96/" rel="tag">Search Engine 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xmlns="http://www.w3.org/2000/svg" class="h-6 w-6" fill="none" viewbox="0 0 24 24" stroke="currentColor"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12" /> </svg> </button> </div> <div class="flex-1 py-4 px-6"> <div class="multi-level-nav com-mbscrollbar max-h-[80vh]"> <ul class="h2-submenu"><li class="group"><a href="#H-1" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-1' }">Differences between the core algorithms of Bing and Google</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-1-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-1-1' }">The weight of social media signals</a></li><li><a href="#H-1-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ 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py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-2-2' }">Content depth and keyword density</a></li><li><a href="#H-2-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-2-3' }">Optimization of technical page elements</a></li></ul></li><li class="group"><a href="#H-3" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-3' }">High-quality Links and Localization Strategies</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-3-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-3-1' }">Building high-quality backlinks</a></li><li><a href="#H-3-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-3-2' }">Use the Bing Webmaster Tools</a></li><li><a href="#H-3-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-3-3' }">Local Search and Bing Places Optimization</a></li></ul></li><li class="group"><a href="#H-4" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-4' }">Mobile-friendliness and user experience</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-4-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-4-1' }">Responsive Design and Page Speed</a></li><li><a href="#H-4-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-4-2' }">User Interaction Behavior Signals</a></li><li><a href="#H-4-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-4-3' }">\nStructured data markup</a></li></ul></li><li class="group"><a href="#H-5" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-5' }">FAQ Frequently Asked Questions</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-5-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-5-1' }">While working on Google SEO, do I also need to focus on Bing SEO separately?</a></li><li><a href="#H-5-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-5-2' }">Does Bing still use the Meta Keywords tag?</a></li><li><a href="#H-5-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-5-3' }">How do I submit my website to Bing?</a></li><li><a href="#H-5-4" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-5-4' }">For local businesses, what is the most important optimization on Bing?</a></li><li><a href="#H-5-5" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-5-5' }">What are the differences between Bing’s link building strategies and Google’s?</a></li></ul></li></ul> </div> </div> </div> </div> <section id="multi_heading_nav-9" class="widget widget-container widget_multi_heading_nav"> <div class="mbcontent-menus hidden xl:block widget-multi-level-nav bg-white dark:bg-gray-800 rounded-lg p-5 mb-4 xs:mb-6"> <span class="content-nav-title flex w-full text-lg pb-2 border-b border-solid border-gray-100 dark:border-gray-700"> Content Navigation </span> <div class="multi-level-nav max-h-60 com-scrollbar pt-4"> <ul class="h2-submenu"><li class="group"><a href="#H-1" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-1' }">Differences between the core algorithms of Bing and Google</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-1-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-1-1' }">The weight of social media signals</a></li><li><a href="#H-1-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-1-2' }">The emphasis on the authority of traditional links</a></li><li><a href="#H-1-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-1-3' }">The residual effects of Meta Keywords</a></li></ul></li><li class="group"><a href="#H-2" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-2' }">The optimization strategy for Bing's core page</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-2-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-2-1' }">Precise Title Tags and Meta Description Optimization</a></li><li><a href="#H-2-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-2-2' }">Content depth and keyword density</a></li><li><a href="#H-2-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-2-3' }">Optimization of technical page elements</a></li></ul></li><li class="group"><a href="#H-3" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-3' }">High-quality Links and Localization Strategies</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-3-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-3-1' }">Building high-quality backlinks</a></li><li><a href="#H-3-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-3-2' }">Use the Bing Webmaster Tools</a></li><li><a href="#H-3-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-3-3' }">Local Search and Bing Places Optimization</a></li></ul></li><li class="group"><a href="#H-4" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-4' }">Mobile-friendliness and user experience</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-4-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-4-1' }">Responsive Design and Page Speed</a></li><li><a href="#H-4-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-4-2' }">User Interaction Behavior Signals</a></li><li><a href="#H-4-3" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-4-3' }">\nStructured data markup</a></li></ul></li><li class="group"><a href="#H-5" class="block font-medium text-gray-800 dark:text-gray-300 group-hover:underline transition-colors py-2.5" :class="{ '!text-blue-600 font-semibold': activeId === 'H-5' }">FAQ Frequently Asked Questions</a><ul class="h3-submenu pl-4 xl:pt-1.5"><li><a href="#H-5-1" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 'H-5-1' }">While working on Google SEO, do I also need to focus on Bing SEO separately?</a></li><li><a href="#H-5-2" class="block text-sm text-gray-400 dark:text-gray-500 hover:text-blue-500 transition-colors py-2" :class="{ '!text-blue-500 font-medium': activeId === 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onclick="window.open('https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.likacloud.com%2Fen%2Fknowledge%2Fseo%2Fbing-seo-optimization-guide-improve-ranking-traffic%2F&text=Bing+SEO+Optimization+Guide%3A+How+to+Improve+Your+Website%E2%80%99s+Ranking+and+Traffic+on+Microsoft%E2%80%99s+Search+Engine', 'x-share', 'width=600,height=500')" > <i class="fa-brands fa-twitter text-blue-500 text-xl mb-1"></i> <span class="text-xs dark:text-gray-400">X (Twitter)</span> </button> <button class="flex flex-col items-center rounded-lg" onclick="window.open('https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.likacloud.com%2Fen%2Fknowledge%2Fseo%2Fbing-seo-optimization-guide-improve-ranking-traffic%2F&title=Bing+SEO+Optimization+Guide%3A+How+to+Improve+Your+Website%E2%80%99s+Ranking+and+Traffic+on+Microsoft%E2%80%99s+Search+Engine', 'linkedin-share', 'width=600,height=500')" > <i class="fa-brands fa-linkedin text-blue-500 text-xl mb-1"></i> <span class="text-xs 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width="18" height="14" /> Русский </div> <div class="trp-ald-popup-select" id="ja" data-trp-ald-selected-language = "ja"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ja.svg" class="trp-flag-image" alt="Change language to 日本語" loading="lazy" decoding="async" width="18" height="14" /> 日本語 </div> <div class="trp-ald-popup-select" id="ko_KR" data-trp-ald-selected-language = "ko_KR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ko_KR.svg" class="trp-flag-image" alt="Change language to 한국어" loading="lazy" decoding="async" width="18" height="14" /> 한국어 </div> <div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language = "es_ES"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/es_ES.svg" class="trp-flag-image" alt="Change language to Español" loading="lazy" decoding="async" width="18" height="14" /> Español </div> <div class="trp-ald-popup-select" id="pt_BR" data-trp-ald-selected-language = "pt_BR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/pt_BR.svg" class="trp-flag-image" alt="Change language to Português do Brasil" loading="lazy" decoding="async" width="18" height="14" /> Português do Brasil </div> <div class="trp-ald-popup-select" id="de_DE" data-trp-ald-selected-language = "de_DE"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/de_DE.svg" class="trp-flag-image" alt="Change language to Deutsch" loading="lazy" decoding="async" width="18" height="14" /> Deutsch </div> <div class="trp-ald-popup-select" id="fr_FR" data-trp-ald-selected-language = "fr_FR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" loading="lazy" decoding="async" width="18" height="14" /> Français </div> <div class="trp-ald-popup-select" id="ar" data-trp-ald-selected-language = "ar"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ar.svg" class="trp-flag-image" alt="Change language to العربية" loading="lazy" decoding="async" width="18" height="14" /> العربية </div> <div class="trp-ald-popup-select" id="tr_TR" data-trp-ald-selected-language = "tr_TR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/tr_TR.svg" class="trp-flag-image" alt="Change language to Türkçe" loading="lazy" decoding="async" width="18" height="14" /> Türkçe </div> <div class="trp-ald-popup-select" id="id_ID" data-trp-ald-selected-language = "id_ID"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/id_ID.svg" class="trp-flag-image" alt="Change language to Bahasa Indonesia" loading="lazy" decoding="async" width="18" height="14" /> Bahasa Indonesia </div> <div class="trp-ald-popup-select" id="vi" data-trp-ald-selected-language = "vi"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/vi.svg" class="trp-flag-image" alt="Change language to Tiếng Việt" loading="lazy" decoding="async" width="18" height="14" /> Tiếng Việt </div> </div> </div> </div> <div class="trp_ald_button"> <a href="http://www.likacloud.com" id="trp_ald_popup_change_language"> Change Language </a> </div> </div> <a id="trp_ald_x_button_and_textarea" href="#"> <span id="trp_ald_x_button" title="Close and do not switch language"></span> <span id="trp_ald_x_button_textarea" title="Close and do not switch language"> Close and do not switch language </span> </a> </div> </div> <template id="trp_ald_no_text_popup_template"> <div id="trp_no_text_popup_wrap"> <div id="trp_no_text_popup" class="trp_ald_no_text_popup" data-no-dynamic-translation data-no-translation> <div id="trp_ald_not_text_popup_ls_and_button"> <div id="trp_ald_no_text_popup_div"> <span id="trp_ald_no_text_popup_text"> We've detected you might be speaking a different language. Do you want to change to: </span> </div> <div class="trp_ald_ls_container"> <div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_no_text_select" data-no-translation data-no-auto-translation=""> <div class="trp-ls-shortcode-current-language" id="zh_CN" special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language="zh_CN" data-no-auto-translation=""> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/zh_CN.svg" class="trp-flag-image" alt="Change language to 简体中文" loading="lazy" decoding="async" width="18" height="14" /> 简体中文 </div> <div class="trp-ls-shortcode-language" id="trp_ald_no_text_popup_select_container" data-no-auto-translation=""> <div class="trp-ald-popup-select" id="zh_CN" data-trp-ald-selected-language= "zh_CN"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/zh_CN.svg" class="trp-flag-image" alt="Change language to 简体中文" loading="lazy" decoding="async" width="18" height="14" /> 简体中文 </div> <div class="trp-ald-popup-select" id="zh_Hant" data-trp-ald-selected-language="zh_Hant"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/zh_CN.svg" class="trp-flag-image trp-custom-flag" alt="繁體中文" loading="lazy" decoding="async" width="18" height="14" /> 繁體中文 </div> <div class="trp-ald-popup-select" id="en_US" data-trp-ald-selected-language="en_US"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/en_US.svg" class="trp-flag-image" alt="" role="presentation" loading="lazy" decoding="async" width="18" height="14" /> English </div> <div class="trp-ald-popup-select" id="ru_RU" data-trp-ald-selected-language="ru_RU"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ru_RU.svg" class="trp-flag-image" alt="Change language to Русский" loading="lazy" decoding="async" width="18" height="14" /> Русский </div> <div class="trp-ald-popup-select" id="ja" data-trp-ald-selected-language="ja"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ja.svg" class="trp-flag-image" alt="Change language to 日本語" loading="lazy" decoding="async" width="18" height="14" /> 日本語 </div> <div class="trp-ald-popup-select" id="ko_KR" data-trp-ald-selected-language="ko_KR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ko_KR.svg" class="trp-flag-image" alt="Change language to 한국어" loading="lazy" decoding="async" width="18" height="14" /> 한국어 </div> <div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language="es_ES"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/es_ES.svg" class="trp-flag-image" alt="Change language to Español" loading="lazy" decoding="async" width="18" height="14" /> Español </div> <div class="trp-ald-popup-select" id="pt_BR" data-trp-ald-selected-language="pt_BR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/pt_BR.svg" class="trp-flag-image" alt="Change language to Português do Brasil" loading="lazy" decoding="async" width="18" height="14" /> Português do Brasil </div> <div class="trp-ald-popup-select" id="de_DE" data-trp-ald-selected-language="de_DE"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/de_DE.svg" class="trp-flag-image" alt="Change language to Deutsch" loading="lazy" decoding="async" width="18" height="14" /> Deutsch </div> <div class="trp-ald-popup-select" id="fr_FR" data-trp-ald-selected-language="fr_FR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" loading="lazy" decoding="async" width="18" height="14" /> Français </div> <div class="trp-ald-popup-select" id="ar" data-trp-ald-selected-language="ar"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/ar.svg" class="trp-flag-image" alt="Change language to العربية" loading="lazy" decoding="async" width="18" height="14" /> العربية </div> <div class="trp-ald-popup-select" id="tr_TR" data-trp-ald-selected-language="tr_TR"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/tr_TR.svg" class="trp-flag-image" alt="Change language to Türkçe" loading="lazy" decoding="async" width="18" height="14" /> Türkçe </div> <div class="trp-ald-popup-select" id="id_ID" data-trp-ald-selected-language="id_ID"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/id_ID.svg" class="trp-flag-image" alt="Change language to Bahasa Indonesia" loading="lazy" decoding="async" width="18" height="14" /> Bahasa Indonesia </div> <div class="trp-ald-popup-select" id="vi" data-trp-ald-selected-language="vi"> <img src="https://www.likacloud.com/wp-content/plugins/translatepress-multilingual/assets/flags/1x1/vi.svg" class="trp-flag-image" alt="Change language to Tiếng Việt" loading="lazy" decoding="async" width="18" height="14" /> Tiếng Việt </div> </div> </div> </div> <div class="trp_ald_change_language_div"> <a href="http://www.likacloud.com" id="trp_ald_no_text_popup_change_language"> Change Language </a> </div> </div> <div id="trp_ald_no_text_popup_x"> <button id="trp_close"></button> </div> </div> </div> </template> <div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 banner-a optin cmplz-bottom-left cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"> <div class="cmplz-header"> <div class="cmplz-logo"></div> <div class="cmplz-title" id="cmplz-header-1-optin">Manage Consent</div> <div class="cmplz-close" tabindex="0" role="button" aria-label="Close dialog" data-no-translation-aria-label=""> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </div> </div> <div class="cmplz-divider cmplz-divider-header"></div> <div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin"><p>We use cookies and similar technologies to store/access device information and process data such as browsing behavior. Not consenting may affect certain features.</p></div> <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Functional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Storage or access to data is essential for providing the services requested by users, as well as for transmitting communications over a network.</span> </div> </details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.</span> </div> </details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">The technical storage or access is used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">The storage or access is for anonymous statistics only. Without legal requests or third-party data, this information usually cannot identify you.</span> </div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">The technical storage or access is required to create user profiles for sending advertisements, or to track the user on a website or across multiple websites for similar marketing purposes.</span> </div> </details> </div> </div> <div class="cmplz-links cmplz-information"> <ul> <li><a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Manage options</a></li> <li><a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Manage services</a></li> <li><a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a></li> <li><a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" aria-label="Read more about TCF purposes on Cookie Database" data-no-translation="" data-trp-gettext="" data-no-translation-aria-label="">Read more about these purposes</a></li> </ul> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Deny.</button> <button class="cmplz-btn cmplz-view-preferences">Preferences</button> <button class="cmplz-btn cmplz-save-preferences">Save</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Preferences</a> </div> <div class="cmplz-documents cmplz-links"> <ul> <li><a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a></li> <li><a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a></li> <li><a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></li> </ul> </div> </div> </div> <div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Manage Consent</button> </div><script>
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