Introduction (pain point analysis)
For game developers and marketing teams, the cost of buying volume continues to be high, but the traditional advertising conversion path is long and fragile. From clicking on an advertisement to downloading, installing, registering, and entering the game, users face a huge risk of churn at every step. Especially for light and medium games, users often lack patience to wait for the download, resulting in the loss of valuable advertising budget in the last step.
If you are looking for a solution to the high Cost of User Acquisition (CPI) and hard-to-break conversion rate bottleneck, then the no-installation trial program based on Huawei Cloud Mobile is a tailor-made breakthrough for you.
Solution Architecture Diagram and Overview
Core Architecture Diagram.
Workflow Overview.
- 1.User Reach.Users see trial ads on media platforms (e.g., Jitterbug, Facebook), click on them and jump directly to the trial page.
- 2.Intelligent Scheduling.Requests are intelligently distributed to the nearest cloud phone cluster through Huawei Cloud's global acceleration network. The access layer assigns a free cloud phone instance to the user.
- 3.The cloud runs.Game APKs have long been pre-installed or quickly loaded from object storage (OBS) into the cloud phone and launched immediately. The game runs at native performance on Huawei Cloud Kunpeng servers.
- 4.Fluidized transmission.The game screen in the cloud phone is captured and encoded by Huawei Cloud's self-developed HD low-bitrate streaming service, and is transmitted to the user's terminal with extremely low latency through an optimized network channel.
- 5.Real-time interaction.All the user's touch and operation commands on the terminal are transmitted back to the cloud-based cloud phone in real time, forming a closed loop and providing an immersive experience that is no different from locally installed games.
Core Products and Components
| assemblies | Role Description | Configuration and Selection Recommendations | Core Advantages |
|---|---|---|---|
| Cloud Cellular Server CPH | core arithmetic unit (CAD): Host gaming applications and virtualize high-performance mobile instances in the cloud. | Recommended Model: CloudMobile RX3 Server - Suitable for medium and heavy games, supports 1080P 60FPS HD smooth rendering. - A single server can virtualize 100 cloud phones and support 100 concurrency. | -Native Android: Run existing APKs directly without code modification. -high performance: Based on self-developed Kunpeng chip with GPU acceleration for smooth experience. -batch management: Support API batch operation, efficient operation and maintenance. |
| Virtual Private Cloud VPC | Secure Network Cornerstone: Provide a dedicated network environment that is logically and completely isolated for the cloud phone cluster. | Plan a separate VPC for the game trial business, isolated from the rest of the internal business. | -secure isolation: Safeguard game streaming data services from interference by other services. -meticulous control: Supports flexible security groups and network ACL access control policies. |
| Elastic Public IP EIP | network access point: Provide static public IPs for cloud phone instances or load balancing services for user access. | Bind an EIP to the load balancer or each cloud phone, and it is recommended to configure bandwidth guarantees. | -Elastic binding: Flexibility to bind and unbind in response to network changes. -stable and reliable: Provide static IPs to guarantee service accessibility. |
| Object Storage Service OBS | resource center: Used to store game APK installers, resource packs, update packs and user archives. | Create private buckets to store game resources for high-speed pulling through the intranet for the cloud mobile cluster. | -high reliability: 11 9 data persistence, resources are never lost. -highly concurrent: Supports massive cloud mobile instances pulling resources at the same time for rapid deployment. |
| Elastic Load Balancing ELB | flow scheduler(Access Layer in the architecture diagram): Automatically distributes user requests to healthy and available cloud phone instances. | Deploying ELBs in front of cloud phone clusters for traffic balancing and session holding. | -high availability: Automatically rejects faulty instances to guarantee service continuity. -scalability: Easily handle bursts of traffic with seamless expansion. |
4. Summary of programme strengths
- ⚡ Extreme conversions to boost ROI.Eliminate download barriers, users can enter the core game experience within 5 seconds after clicking on the ad, and the conversion rate (CVR) of buy volume can be increased up to 50% or more, directly optimizing the cost of customer acquisition (CPI).
- ? Native experience with uncompromised performance.Games run natively in the cloud, fully utilizing the GPU rendering capabilities to provide a smooth experience with HD, high frame rates and low latency, comparable to the real thing.
- ? Out-of-the-box, research-free O&M.There is no need to build your own mobile farm or develop complex streaming technology. Huawei Cloud provides an end-to-end solution, and game manufacturers only need to upload APKs to quickly deploy trial services.
- ? Safe and reliable, centralized control.Game assets are centrally deployed in the cloud, effectively preventing cracking, tampering and resource leakage. Provide perfect monitoring, alerting and elastic scaling capabilities to guarantee 7x24-hour service stability.
Application Scenarios and Applicable Customers
- Application Scenarios.
- Effective Ad Placement (Playable Ads).Embedding trial features directly into infomercials and video ads is the ultimate form of effect-based ad placement.
- Store Trial.Collaborate with app stores to provide users with the “try before you buy” feature to increase the conversion of natural volume downloads.
- H5/mini-game enhancements.Replace complex H5 games with a cloud mobile solution that breaks through browser performance ceilings and provides heavier gameplay.
- Applicable Customers.
- Game Developer/Publisher.Especially those that focus on casual, ultra-casual, and mid-range games.
- Advertising agencies and marketing platforms.Provide its advertisers with more engaging and converting ad formats.
- Large app store.The hope is to improve the platform's user experience and retention through innovative features.
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