Confirm that the information on the website is correct: contact information, copyright information, etc.

Before a website is launched, apart from functionality and display effects, "information accuracy" is equally critical -- wrong contact information will prevent customers from contacting you, missing copyright information may trigger legal risks, and outdated content will lower user trust. These details may seem small, but they directly affect the professionalism and usefulness of your website. In this section, we will make a list of must-check information, and teach you to check and improve each one of them to make sure your website will be launched with "zero error".

I. Why can't this information be wrong?

• cornerstone of trust: Users judge your professionalism by the information on your website (e.g. wrong contact number will make users feel 'informal').
• Key to Transformation: The correct contact information is the last step in user conversion (e.g. if a customer wants to work together but can't find the email, the opportunity is lost straight away).
• legal risk: Failure to label copyright information may lead to misuse of the content, and incorrect filing information may violate regulatory requirements.

II. List of mandatory information and checking methods

The following information, in order of importance, must be 100% accurate:

1. Contact information (the most common concern of users and must be prioritized for checking)

Contact information is the "communication window" of the website, including phone numbers, email addresses, addresses, etc., and you need to make sure that each channel works.

Type of information	Common Locations	checkpoint	Test Methods
contact number	Contact page, footer, navigation menu	Whether the number is correct (especially the area code and tail number); whether it is labeled "working hours" (e.g., 9:00-18:00).	Test by dialing from your cell phone to make sure you can get through (or have a voice prompt) and avoid empty or wrong numbers.
e-mail address	Contact page, form submission feedback	Whether the e-mail format is correct (e.g., omitting "@"); whether it is a commonly used e-mail (avoid using an e-mail address that has not been logged in for a long time).	Send a test email to confirm it is received (check inbox and spam folder).
Company / Personal Address	Contact page, footer	Whether the address is complete (province/municipality/district/street number); whether there are typos (e.g. "XX Road" is written as "XX Lu").	Search in map software (Baidu Map, Gaode Map) to confirm that the address exists and is accurate.
Social Media Links	Footer, contact page	Are the links pointing to the correct account (avoid linking to other platforms or the wrong account).	Click on the link to confirm the jump to the corresponding WeChat public number, Weibo, Facebook and other official accounts.

Sample Errors：将电话「138-0000-1234」写成「138-0000-123」（少一位）；邮箱「[email protected]」写成「contact#example.com」（符号错误）。

2. Copyright information (legal and brand protection)

Copyright information is not only a legal requirement, it is also part of your brand identity and needs to be clearly labeled in the footer of your website (bottom of all pages).

Required Content:

• copyright statement: The format is "© Year Site Name Copyright" (e.g. "© 2024 My Blog Copyright").
  • Note: The year needs to be the current year (e.g., go live in 2024, not 2023).
• Recorded Information(for mainland China websites): If the server is in China, you must mark the ICP record number in the footer (e.g. "Beijing ICP 备 12345678 号"), and make sure that the record number is clickable and linked to the Ministry of Industry and Information Technology (MIIT) record query page.https://beian.miit.gov.cn）。

Checkpoints:

• Whether the record number is consistent with the record information of the Ministry of Industry and Information Technology (log in to the record platform to check).
• Whether the copyright year is correct (can be set to update automatically, if using code) <?php echo date('Y'); ?> (Displays the current year).
• Whether there is a "plagiarism risk alert" (optional, such as "unauthorized reproduction of the content of this site is prohibited").

3. Basic website information (affects branding and SEO)

This information is set in the background, but is displayed in browser tabs, search engine results, and needs to be ensured that it is accurate and in line with the brand positioning.

Type of information	Setting position	checkpoint
Site Title	Settings→General→Site Title	Does it contain a brand name (e.g. "My Photography Studio - Specializing in Portrait Photography"); any typos.
Site Description	Settings→General→Site Description	Is it concise and accurate (less than 100 words), and does it contain the core business (e.g., "Provide professional photography services in Beijing, and undertake wedding and personal portrait shooting").
Website Logo and favicon	"Appearance→Customize→Site Logo".	Logo is clear (avoid blurring or stretching); favicon (browser tab icon) is displayed correctly (size recommended 16×16px).

4. Core page content (to avoid misleading users)

Focus on the textual content of the following pages to ensure that the information is accurate and free of ambiguity:

• About Us PageWhether the company profile, establishment time, and team introduction are true (avoid exaggerated or false descriptions, e.g., "established for 10 years" is actually only 1 year); whether there are any typos or incoherent phrases.
• Services / Product Page: Whether the service items, prices and specifications are clear (e.g. whether the services included in the "website construction package" are clear); whether the prices are up-to-date (to avoid displaying outdated promotions).
• Privacy Policy / User Agreement(if any): whether it is clear how user data will be used (e.g., "we will not share your email address with third parties"); whether it complies with local privacy regulations (e.g., mainland China needs to comply with the Personal Information Protection Law).

III. Practical tips for quick checking

1. Print list itemized checklist: Make a paper list of the above information, open the website and check each item, checking one box (to avoid omissions).
2. Have someone else help with the inspection: It's easy to overlook familiar errors yourself (e.g., getting used to typos over time), and asking a colleague or friend to help you navigate through it may reveal problems you hadn't noticed.
3. Locate information using your browser's "Find" function: Press Ctrl+F(Or Cmd+F), enter keywords (e.g., "phone" "email") to quickly locate all the locations that contain that information (to avoid inconsistency of the same information on different pages, such as a footer phone number that is different from a contact page phone number).
4. Check if the link is pointing to the right page: Click on the navigation links such as "About Us" and "Contact Us" and make sure that the content of the page you jump to is consistent with the text of the links (avoid clicking on "Contact Us" but jumping to the "Service Introduction" page).

IV. Common error cases and solutions

Type of error	result	cure
Footer phone is one digit short	Users are unreachable, missed opportunities for cooperation	Recheck and revise, and call again to test after revision.
Filing number is not linked to the Ministry of Industry and Information Technology page	May be penalized by the Ministry of Industry and Information Technology (domestic sites)	Add a link to the filing number text to point to the MIIT filing inquiry page.
Website description does not match actual business	Search engine traffic is imprecise and users leave immediately after clicking on it	Rewrite the description to ensure it is consistent with the core content of the site (refer to peer sites for description writing).
The copyright year is last year	Appear unprofessional and users feel that the site has not been maintained for a long time	Manually change it to the current year, or set it to auto-update with code (requires simple code knowledge, find a tutorial on how to do this).

wrap-up

Accuracy of information on your website is a classic example of 'it's all in the details' - users may not praise you for correct information, but they will certainly question you for incorrect information. Check contact information, copyright information, basic information and core page content against a checklist before going live to make sure every number, letter and symbol is accurate.

By completing this step, your website is truly ready to go live. Next, we will move on to "Part 9: Website Launch and Promotion" to learn how to submit your website to search engines so that more users can see your website.